Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Facebook Advertising Services for Your Business
Facebook advertising services help your business build its online following, increase its brand awareness, and improve its lead generation and revenue-driving efforts with the world’s biggest social media network.
What do our Facebook advertising services include?
At WebFX, our Facebook ad services provide an all-in-one solution to advertising on Facebook. As a part of our services, your company will receive the following:
Audit
Audit
Discover strengths and weaknesses in your existing Facebook ad strategy with an in-depth audit that will look at:
- Account structure
- Targeting
- Creatives
- Performance
- And more
From the audit, your dedicated account manager (backed by a complete Facebook advertising team) will provide a recommended strategy for achieving your goals.
Ad creatives
Ad creatives
Developing, launching, and managing ads on Facebook is easy with WebFX’s Facebook advertising services. That’s because we offer all the needed creative assets, including:
- Multimedia
- Ad copy
- Landing pages
If your organization has existing assets, we can also incorporate them into your strategy.
Full-funnel ROI tracking
Full-funnel ROI tracking
Track the performance of ad campaigns, from engagement to conversion to close, with our full-funnel Facebook ad management services. With MarketingCloudFX — our client-exclusive marketing platform — it’s possible to:
- Track ROI across channels and tactics
- Sync marketing and sales data
- Leverage AI to accelerate performance
The best part? You don’t have to worry about setting up MarketingCloudFX — your dedicated WebFX team will handle it for you.
And more!
And more!
Learn more about partnering with our Facebook advertising firm below:
Powerful Data Activation for PPC
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Explore Facebook advertising service plans
At WebFX, we offer Facebook ad and PPC management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
CUSTOM SOCIAL MEDIA ADVERTISING PLANS
Starting at
15% of ad spend / month
How we determine pricing
Your Budget
Although paid directly to your social media networks, your social media ad spend will be the primary determinant of your management costs. If you’re unsure of budget, your WebFX strategist can recommend a budget based on your industry and business goals.
Networks and Targeting
Your custom strategy will differ based on which networks you’re trying to reach target users (e.g. Facebook, LinkedIn, Etc). WebFX’s proprietary tech will help you maximize your reach on whichever given network(s) to maximize your budget.
Creative Assets Needs
Aside from your social media expert, WebFX has a full in-house design team that can help with banner ad designs, custom graphics, and social media branding needs.
INCLUDED IN ALL PLANS:
- Access top social ad networks, like Facebook, Instagram, and TikTok
- Data-backed optimization ideas
- Engaging ad copy written by industry experts
- Expertise of a 500+ digital strategy team
- Full-funnel ROI tracking
Your search for Facebook advertising services ends here
When your company partners with WebFX, you:
Reclaim your workday
Get an all-in-one solution to advertising on Facebook that includes developing, managing, and implementing your Facebook ad strategy. Customize your level of involvement based on your needs and schedule.
Accelerate your ROI
Leverage the power of our award-winning team and tech to create an effective Facebook ad strategy. Whether you’re looking to build awareness, generate leads, or capture sales, our seasoned team can deliver.
Grow your bottom line
Meet marketing and company objectives with a strategy customized to your goals and industry. With a dedicated team, we can also help your business adapt to market changes to achieve its goals.
Streamline your strategy
Looking for more than social media assistance? You’ll find it with WebFX, which is a full-service digital marketing agency that offers custom solutions for search engine optimization, pay-per-click management, content marketing, web design, and more.
Pricing custom to you.
Starting at 15% of ad spend per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s Facebook advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Facebook advertising costs
Facebook advertising doesn’t have a one-size-fits-all price — there are a variety of factors that affect the cost of Facebook ads, like the following:
Audience
Audience
Facebook’s ad platform offers targeting features, so you can ensure you’re reaching the right people with your campaigns. The catch? Your Facebook ad expenses, like cost per click (CPC) can fluctuate depending on your targeting options and audience attributes.
For example, say you’re targeting Facebook users over the age of 65. The number of people 65+ on Facebook is less than those between the ages of 18–29, or 30–49, so your CPC could potentially be higher. This is because competition for this audience is slightly higher, making the cost of targeting them slightly higher.
While the CPC of high-value audiences isn’t likely to be exponentially higher, it’s still a significant factor that can affect your overall Facebook advertising costs, and one you should be aware of when running campaigns.
Ad budget
Ad budget
When you run a Facebook campaign, you have to decide how much you’re spending per day. Whatever your ad budget, you’ll find that it impacts your bids, ad performance, and more.
Larger ad budgets give your company flexibility with how much you spend on ads, while low ad budgets can have performance limitations like fewer conversions and bids that aren’t competitive enough. As a result, you may find you can’t run your campaign as long as you’d like because you’re having to put higher bids forward.
Ad quality
Ad quality
When it comes to Facebook ads, quality is crucial.
When you submit an ad to Facebook, it’s analyzed and assigned a relevance & engagement score between 1 and 10, with 10 being the best possible score. To make the most of your Facebook ad spend, you want to create ads that are highly relevant to your audience and encourage engagements like comments, likes, shares, and conversions.
The better your scores, the better chance you have of spending less money on successful campaigns.
Ad placement
Ad placement
Facebook ads appear in different spots across Facebook and Instagram:
- Instagram Stories
- Facebook desktop newsfeed
- Facebook right column
- Facebook Messenger
- Audience Network
Each Facebook ad placement offers its own unique advantages, and with advantages comes higher ad costs. Depending on where you place your ad, you could run into higher CPC based on visibility, competitiveness, etc.
FAQs about Facebook ad services
Do you have additional questions about Facebook advertising services? Browse our FAQ!
How much do Facebook advertising services cost?
Transparency matters when it comes to Facebook advertising services. That’s why we publish our prices and deliverables online, making it easy for you to see if WebFX is the perfect partner for your growing business. View our pricing below for more information on our rates.
Why use Facebook advertising services?
Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:
- Access the largest (and one of the most active) social media networks
- Get competitive cost-per-click (CPC) rates that average around $0.97
- Create hyper-targeted ads to reach your target audience
- Earn qualified leads for an average cost-per-acquisition (CPA) of $5.47
- Use remarketing ads to re-connect with website visitors
- Reach 1000 people in your target audience for an average cost of $7.19
- Direct valuable traffic from social media to your website
When you use Facebook ad management services, you also get these advantages:
- Expert advice from qualified social media experts (and a Meta Business Partner)
- Competitive strategies based on years of experience
- Insightful competitor knowledge to enhance your campaign
- Actionable reporting that informs your team and improve your strategy
- Artificial intelligence and machine learning tech for data-backed campaign moves
As your Facebook ad services provider, WebFX provides strategic solutions to deliver effective messaging to users who will be the most receptive to it — potential customers in your audience! We’ll work with you to define your audiences and find the best strategy to reach those people.
With us, your business will achieve its most ambitious goals for social media.
Our social media specialists will work directly with you throughout the creating, targeting, and monitoring processes to ensure we’re meeting your needs every step of the way.
What companies should use Facebook ad management services?
Are you unsure about whether your business should invest in Facebook ad management services?
Working with a Facebook advertising agency is an excellent option if you’re looking to:
- Grow brand awareness via Facebook
- Save time on marketing your business on Facebook
- Find clarity on advertising on Facebook, scaling campaigns, and measuring results
- Get expert advice from Facebook advertising experts
- Compete with competitors
- Optimize ad clicks, spend, and conversions
- Create successful Facebook advertising campaigns
- Resolve plateaus in Facebook ad performance
If you’re still not sure about whether Facebook ad services are right for your company, reach out to our strategists. Explain your business and goals, as well as your current ad strategy, and they can provide advice on whether you should invest in professional Facebook advertising packages.
What should I look for in a Facebook ad services provider?
It’s important to find the best fit partner to work with your business on Facebook advertising services.
Be on the lookout for an agency that stays on top of the most recent Facebook advertising trends and invests in ongoing training for their team member to master new tactics.
Search for transparent pricing and deliverables. A Facebook advertising agency might place pricing on their site or share pricing after contacting them for a quote.
Transparent pricing is one of the most important elements to look for when choosing a Facebook advertising agency. Find out how an advertising agency shares Facebook advertising results with and if you’ll have access to real-time campaign performance.
Throughout your research process, assess the communication skills from every Facebook advertising expert you speak with. Do they respond promptly and communicate clearly? Are they bothered or interested in answering your questions?
Using the above tips, you can find a great Facebook advertising service provider (like WebFX) for your business.
What metrics do Facebook ad services measure?
WebFX uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance), Google Analytics, and our WebFX proprietary software MarketingCloudFX (site performance).
- Network performance refers to ad results on the Facebook platform. Key performance indicators include impressions, reach, engagements, cost per click, click-through rate, and clicks.
- Site performance refers to the data from your Facebook ads in terms of traffic on your website. Key performance indicators include sessions, bounce rate, average time on page, pageviews, goal completions, and purchases.
Our Facebook ad services and Facebook ad experts will help you define your most important KPIs and analyze your campaign results to optimize and improve performance.
Facebook Ads Manager
Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:
- Impressions
- Reach
- Results (clicks, views, post engagements, conversions, etc.)
- Cost per result
- Results rate (click-through-rate, conversion rate)
With Facebook Ads Manager, WebFX will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.
The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.
Google Analytics
When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.
WebFX’s Facebook advertising team analyzes what traffic does when they leave Facebook to view your website. Some important questions include:
- How long are visitors staying on the site?
- What pages are they viewing and how many?
- How much of the traffic is new to the site?
- What percentage of traffic is bouncing when visiting the site?
Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.
MarketingCloudFX
In addition to Facebook Ads Manager and Google Analytics, WebFX created its proprietary software called MarketingCloudFX.
MarketingCloudFX provides additional tracking for leads, calls, and forms, sharing more insight into Facebook advertising results.
By comparing our data in Facebook Ads Manager to our tracking in MarketingCloudFX, we bring results full circle to showcase the ROI of Facebook advertising campaigns.
MarketingCloudFX also serves as a tool for us to gain insights on your specific competitors. With the tool – CompetitorSpyFX – we can identify how much traffic your competitors are driving from social media.
Why work with a PPC management company?
Search engine advertising is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run PPC campaigns.
That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.
Check out a few added benefits of hiring a PPC services agency below.
Skip training someone to be literate in all things PPC
Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.
If you’ve never studied PPC marketing before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.
Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.
When you hire a PPC management agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!
It saves you time
When you hire a PPC management company, it saves you tons of time.
Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.
Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.
Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?
You get exactly what you’re after
If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.
A PPC services agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.
They’re the experts
Professionals who work at PPC management company are experts in their field. If they weren’t, they wouldn’t be working for an agency!
They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.
When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!
Which ad formats do Facebook ad services include?
WebFX will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.
Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.
Ad formats include:
- Single image ads
- Photos
- Videos
- Carousel
- Canvas
- Catalog
What objectives do Facebook ad services cover?
WebFX understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.
Our Facebook PPC campaign management services cover every possible goal, including:
Awareness
Are you looking to reach new customers or expand awareness of your brand or business? An objective at the awareness level will be a great fit for your campaign.
A law firm, for example, may use Facebook advertising to reach people with an active interest in that law firm’s services. Someone in a recent fender-bender, for instance, may see that lawyer’s Facebook ads because of their recent interest in finding a lawyer to represent them.
There are two options for Facebook advertising objectives at the awareness level: Brand Awareness and Reach.
Both objectives relate to increasing awareness of your business. Here’s how they differ:
- The brand awareness objective’s goal is to reach people who are likely to be interested in your brand, your product, or your services.
- The reach objectives goal is to reach the maximum number of people in a target audience.
Consideration
Drive people down the conversion funnel by choosing a consideration objective for your Facebook ad.
Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage!
These objectives include: Traffic, Engagement, App installs, Video views, Lead generation, and Messages.
Traffic: This objective is straightforward — to drive more traffic to your website.
Engagement: The engagement objective can be one of three options
- Post engagement: Get more post engagement on your Facebook content
- Page likes: Increase your Facebook Page likes
- Event responses: Increase the number of people responding to a Facebook event
App installs: This objective is useful if your business has an app that you’d like more people to download.
Video views: The video views objective will increase the views of your video content.
Lead generation: The lead generation objective can drive more sales leads through email and information collection.
Messages: With the messages objective, you can start more conversations with people in your audience.
Conversion
Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.
These objectives are best utilized when targeting warm audiences — an audience that includes users who are already familiar with your business. Objectives in the Awareness and Consideration stages can be used to fuel larger audiences used with Conversion campaigns.
Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.
Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.
Store visits: Drive in-store location visits. This objective is available to businesses with Facebook Locations, which means that you own a Facebook Business Manager account and Facebook has approved your application to use the feature.
What targeting do Facebook ad services use?
Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.
Facebook provides three main types of audiences, which our Facebook ad services use:
- Saved Audiences— Typically a broad audience
- Custom Audiences —Typically a very specific audience
- Lookalike Audiences — Typically a broad audience
Saved Audiences include demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these identifiers and characteristics to create audiences based on information known about their target audiences.
Custom Audiences allow Facebook advertisers to leverage data and interactions on websites and Facebook pages. These audiences are based on your website traffic, existing customer lists, or users who engage with you on Facebook or watch your videos.
Facebook advertisers can use custom audiences in remarketing campaigns to keep your current customers coming back or stay top-of-mind among users in the consideration phase of the conversion or sales journey. Facebook advertisers can layer on any of the identifiers available in Saved Audiences.
Lookalike audiences are audiences that include users who are similar to users in one of your Saved or Custom audiences. They may share the same interests, demographics, and behaviors as the audience you select to match with.
Facebook advertisers can layer on any of the identifiers available in Saved Audiences to Custom and Lookalike audiences.
View all deliverables in our Facebook advertising services
| Features | Pro | Enterprise |
|---|---|---|
| Included Networks | ||
| Number of additional networks included | Pick up to 2 in addition to AdTechFX programmatic campaigns | Pick up to 3 in addition to AdTechFX programmatic campaigns |
| Facebook Advertising Campaigns | ||
| Instagram Advertising Campaigns | ||
| LinkedIn Advertising Campaigns | ||
| Twitter Advertising Campaigns | ||
| TikTok Advertising Campaigns | Available with Ongoing FuelFX Assets | Available with Ongoing FuelFX Assets |
| Pinterest Advertising Campaigns | Available with Ongoing FuelFX Assets | |
| AdTechFX Programmtic Channel | Access Included | Access Included |
| Management Deliverables | ||
| Dedicated Social Media advertising account manager | ||
| 500+ SMEs behind campaign driving results | ||
| Initial campaign strategy development | ||
| Number of advertising campaigns | Up to 8 | Up to 10 |
| Audience analysis | ||
| Ad campaign copywriting | ||
| Ad copy and design performance testing | ||
| Ongoing campaign testing and optimization | ||
| Dynamic ad format testing | ||
| Consultations per month | Up to 2 | Up to 4 |
| International campaign management (networks dependent on international policy – addtl. fees may apply) | Upon request | |
| All social assets managed through client-owned accounts | ||
| Monitoring clicks, conversions and fraud activity | ||
| Monitoring of social ad comments | Add $300/month | Add $600/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | ||
| – Interests | ||
| – Demographics | ||
| – Professional Characteristics | ||
| – Custom Audiences | ||
| – Lookalike Audiences | ||
| AdTechFX Programmatic Targeting Capabilities | ||
| – 3rd Party Audience Targeting | ||
| – Account-Based Retargeting | ||
| – CRM Pipeline Retargeting | ||
| Social Platform Creative Deliverables | ||
| Social Ad Creatives – Copywriting & Design | Up to 2 sets | Up to 4 sets |
| AdTechFX Programmatic Creative Deliverables | ||
| Display Ad Creatives (One Time) | One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Ongoing AdTechFX Programmatic Advertising Creative | Add 1 FuelFX Asset | Add 1 FuelFX Asset |
| Audio Commercial | Coming Soon | Coming Soon |
| FunnelsFX Landing Pages | ||
| Setup of 1 FunnelsFX Landing Page template (One Time) | ||
| Performance Reporting | ||
| Monthly performance & analysis reporting | ||
| Website conversion analysis reporting | ||
| IntegrationsFX: Conversion Based Smart Bidding | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| IntegrationsFX: Automated Lookalike + Custom Audiences | Included with MarketingCloudFX License | Included with MarketingCloudFX License |
| Initial Campaign Investment (Month 1) | $1,975 | $4,250 |
| Ongoing Monthly Campaign Investment (Months 2+) | $975 or 15% of ad spend, whichever is greater | $4,500 or 12% of ad spend, whichever is greater |
| Required Ad Spend Range | $1,000 – $30,000 | $30,000+ |