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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX

25%

boost in PPC performance with data-driven automation

1,200+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team

25%

boost in PPC performance with data-driven automation

1,200+

CRM & ad integrations for closed-loop ROI reporting

100%

set up by WebFX to enable your campaigns with healthy data

Explore Facebook advertising service plans

At WebFX, we offer Facebook ad and PPC management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.

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CUSTOM SOCIAL MEDIA ADVERTISING PLANS

Starting at

15% of ad spend / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a social media advertising plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.

INCLUDED IN ALL PLANS:

  • Access top social ad networks, like Facebook, Instagram, and TikTok
  • Data-backed optimization ideas
  • Engaging ad copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking

Your search for Facebook advertising services ends here

When your company partners with WebFX, you:

Accounts icon with person icon and writing above it.

Reclaim your workday

Get an all-in-one solution to advertising on Facebook that includes developing, managing, and implementing your Facebook ad strategy. Customize your level of involvement based on your needs and schedule.

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Accelerate your ROI

Leverage the power of our award-winning team and tech to create an effective Facebook ad strategy. Whether you’re looking to build awareness, generate leads, or capture sales, our seasoned team can deliver.

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Grow your bottom line

Meet marketing and company objectives with a strategy customized to your goals and industry. With a dedicated team, we can also help your business adapt to market changes to achieve its goals.

A blue and green abstract logo with a symmetrical design resembling an X or a cross.

Streamline your strategy

Looking for more than social media assistance? You’ll find it with WebFX, which is a full-service digital marketing agency that offers custom solutions for search engine optimization, pay-per-click management, content marketing, web design, and more.

Pricing custom to you.

Starting at 15% of ad spend per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s Facebook advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Advertise your brand across social media

Maximize visibility across social media with our full-service solutions for networks like the following:

Hear from our clients such as this representative of Refresh, wearing a black hat and zip-up, both with the Refresh logo.

Instagram advertising services

Instagram advertising services

Generate brand awareness, engagement, and sales with a data-driven Instagram advertising plan.

X advertising services

X advertising services

Build relationships with current and future clients with our X advertising services.

LinkedIn advertising services

LinkedIn advertising services

Use LinkedIn advertising services to attract, nurture, and convert high-value leads for your brand.

YouTube advertising services

YouTube advertising services

Advertise on the number-one video platform to improve brand awareness (and revenue) with YouTube advertising services.

Pinterest advertising services

Pinterest advertising services

Get started on Pinterest with our custom Pinterest advertising plans for small-to-midsized businesses.

FAQs about Facebook ad services

Do you have additional questions about Facebook ad services? Browse our FAQ!

How much do Facebook advertising services cost?

Transparency matters when it comes to Facebook advertising services. That’s why we publish our prices and deliverables online, making it easy for you to see if WebFX is the perfect partner for your growing business. View our pricing below for more information on our rates.

Why use Facebook advertising services?

Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:

  • Access the largest (and one of the most active) social media networks
  • Get competitive cost-per-click (CPC) rates that average around $0.97
  • Create hyper-targeted ads to reach your target audience
  • Earn qualified leads for an average cost-per-acquisition (CPA) of $5.47
  • Use remarketing ads to re-connect with website visitors
  • Reach 1000 people in your target audience for an average cost of $7.19
  • Direct valuable traffic from social media to your website

When you use Facebook ad management services, you also get these advantages:

As your Facebook ad services provider, WebFX provides strategic solutions to deliver effective messaging to users who will be the most receptive to it — potential customers in your audience! We’ll work with you to define your audiences and find the best strategy to reach those people.

With us, your business will achieve its most ambitious goals for social media.

Our social media specialists will work directly with you throughout the creating, targeting, and monitoring processes to ensure we’re meeting your needs every step of the way.

What companies should use Facebook ad management services?

Are you unsure about whether your business should invest in Facebook ad management services?

Why buy Facebook advertising services

Working with a Facebook advertising agency is an excellent option if you’re looking to:

  • Grow brand awareness via Facebook
  • Save time on marketing your business on Facebook
  • Find clarity on advertising on Facebook, scaling campaigns, and measuring results
  • Get expert advice from Facebook advertising experts
  • Compete with competitors
  • Optimize ad clicks, spend, and conversions
  • Create successful Facebook advertising campaigns
  • Resolve plateaus in Facebook ad performance

If you’re still not sure about whether Facebook ad services are right for your company, reach out to our strategists. Explain your business and goals, as well as your current ad strategy, and they can provide advice on whether you should invest in professional Facebook advertising packages.

What should I look for in a Facebook ad services provider?

It’s important to find the best fit partner to work with your business on Facebook advertising services.

Be on the lookout for a Facebook advertising agency that stays on top of the most recent Facebook advertising trends and invests in ongoing training for their team member to master new tactics.

Search for transparent pricing and deliverables. A Facebook advertising agency might place pricing on their site or share pricing after contacting them for a quote.

Transparent pricing is one of the most important elements to look for when choosing a Facebook advertising agency. Find out how an advertising agency shares Facebook advertising results with and if you’ll have access to real-time campaign performance.

Throughout your research process, assess the communication skills from every Facebook advertising expert you speak with. Do they respond promptly and communicate clearly? Are they bothered or interested in answering your questions?

Using the above tips, you can find a great Facebook advertising service provider (like WebFX) for your business.

What metrics do Facebook ad services measure?

WebFX uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance), Google Analytics, and our WebFX proprietary software MarketingCloudFX (site performance).

Defining KPIs for Facebook advertising services

  • Network performance refers to ad results on the Facebook platform. Key performance indicators include impressions, reach, engagements, cost per click, click-through rate, and clicks.
  • Site performance refers to the data from your Facebook ads in terms of traffic on your website. Key performance indicators include sessions, bounce rate, average time on page, pageviews, goal completions, and purchases.

Our Facebook ad services and Facebook ad experts will help you define your most important KPIs and analyze your campaign results to optimize and improve performance.

Facebook Ads Manager

Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:

  • Impressions
  • Reach
  • Results (clicks, views, post engagements, conversions, etc.)
  • Cost per result
  • Results rate (click-through-rate, conversion rate)

With Facebook Ads Manager, WebFX will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.

The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.

Google Analytics

When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.

WebFX’s Facebook advertising team analyzes what traffic does when they leave Facebook to view your website. Some important questions include:

  • How long are visitors staying on the site?
  • What pages are they viewing and how many?
  • How much of the traffic is new to the site?
  • What percentage of traffic is bouncing when visiting the site?

Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.

MarketingCloudFX

In addition to Facebook Ads Manager and Google Analytics, WebFX created its proprietary software called MarketingCloudFX.

MarketingCloudFX provides additional tracking for leads, calls, and forms, sharing more insight into Facebook advertising results.

By comparing our data in Facebook Ads Manager to our tracking in MarketingCloudFX, we bring results full circle to showcase the ROI of Facebook advertising campaigns.

MarketingCloudFX also serves as a tool for us to gain insights on your specific competitors. With the tool – CompetitorSpyFX – we can identify how much traffic your competitors are driving from social media.

Why work with a PPC management company?

Search engine advertising is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.

If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run PPC campaigns.

That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.

Check out a few added benefits of hiring a PPC services agency below.

Skip training someone to be literate in all things PPC

Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.

If you’ve never studied PPC marketing before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.

Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.

When you hire a PPC management agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!

It saves you time

When you hire a PPC management company, it saves you tons of time.

Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.

Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.

Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?

You get exactly what you’re after

If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.

A PPC services agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.

They’re the experts

Professionals who work at PPC management company are experts in their field. If they weren’t, they wouldn’t be working for an agency!

They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.

When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!

Which ad formats do Facebook ad services include?

WebFX will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.

Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.

Ad formats include:

  • Single image ads
  • Photos
  • Videos
  • Carousel
  • Canvas
  • Catalog

What objectives do Facebook ad services cover?

WebFX understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.

Our Facebook PPC campaign management services cover every possible goal, including:

Awareness

Are you looking to reach new customers or expand awareness of your brand or business? An objective at the awareness level will be a great fit for your campaign.

A law firm, for example, may use Facebook advertising to reach people with an active interest in that law firm’s services. Someone in a recent fender-bender, for instance, may see that lawyer’s Facebook ads because of their recent interest in finding a lawyer to represent them.

There are two options for Facebook advertising objectives at the awareness level: Brand Awareness and Reach.

Both objectives relate to increasing awareness of your business. Here’s how they differ:

  • The brand awareness objective’s goal is to reach people who are likely to be interested in your brand, your product, or your services.
  • The reach objectives goal is to reach the maximum number of people in a target audience.

Consideration

Drive people down the conversion funnel by choosing a consideration objective for your Facebook ad.

Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage!

These objectives include: Traffic, Engagement, App installs, Video views, Lead generation, and Messages.

Traffic: This objective is straightforward — to drive more traffic to your website.

Engagement: The engagement objective can be one of three options

  • Post engagement: Get more post engagement on your Facebook content
  • Page likes: Increase your Facebook Page likes
  • Event responses: Increase the number of people responding to a Facebook event

App installs: This objective is useful if your business has an app that you’d like more people to download.

Video views: The video views objective will increase the views of your video content.

Lead generation: The lead generation objective can drive more sales leads through email and information collection.

Messages: With the messages objective, you can start more conversations with people in your audience.

Conversion

Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.

Facebook advertising services objectives for ads

These objectives are best utilized when targeting warm audiences — an audience that includes users who are already familiar with your business. Objectives in the Awareness and Consideration stages can be used to fuel larger audiences used with Conversion campaigns.

Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.

Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.

Store visits: Drive in-store location visits. This objective is available to businesses with Facebook Locations, which means that you own a Facebook Business Manager account and Facebook has approved your application to use the feature.

What targeting do Facebook ad services use?

Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.

Facebook provides three main types of audiences, which our Facebook ad services use:

  • Saved Audiences— Typically a broad audience
  • Custom Audiences —Typically a very specific audience
  • Lookalike Audiences — Typically a broad audience

Saved Audiences include demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these identifiers and characteristics to create audiences based on information known about their target audiences.

Custom Audiences allow Facebook advertisers to leverage data and interactions on websites and Facebook pages. These audiences are based on your website traffic, existing customer lists, or users who engage with you on Facebook or watch your videos.

Facebook advertisers can use custom audiences in remarketing campaigns to keep your current customers coming back or stay top-of-mind among users in the consideration phase of the conversion or sales journey. Facebook advertisers can layer on any of the identifiers available in Saved Audiences.

Lookalike audiences are audiences that include users who are similar to users in one of your Saved or Custom audiences. They may share the same interests, demographics, and behaviors as the audience you select to match with.

Facebook advertisers can layer on any of the identifiers available in Saved Audiences to Custom and Lookalike audiences.

View all deliverables in our Facebook advertising services

FeaturesProEnterprise
Included Networks
Number of additional networks includedPick up to 2 in addition to AdTechFX programmatic campaignsPick up to 3 in addition to AdTechFX programmatic campaigns
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising CampaignsAvailable with Ongoing FuelFX AssetsAvailable with Ongoing FuelFX Assets
Pinterest Advertising CampaignsAvailable with Ongoing FuelFX Assets
AdTechFX Programmtic Channel Access IncludedAccess Included
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & DesignUp to 2 setsUp to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time)One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising CreativeAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Audio CommercialComing SoonComing Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$4,500 or 12% of ad spend, whichever is greater
Required Ad Spend Range$1,000 – $30,000$30,000+

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