Facebook Advertising Services for Your Business
Facebook advertising services help your business build its online following, increase its brand awareness, and improve its lead generation and revenue-driving efforts with the world’s biggest social media network.
Explore Facebook advertising service plans
15% of ad spend / month
Standard consultation & reporting plan
Up to 2 networks included
Up to 8 advertising campaigns
Up to 2 consultations per month
Make advertising on Facebook easy with Facebook PPC management services
With Facebook’s massive audience (it has more than two billion monthly users), as well as advanced targeting options and diverse ad types, it’s a must-use advertising channel for companies that want to grow.
At WebFX, we offer Facebook ad and PPC management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
Keep reading to learn more about our Facebook ad services, from what they include to how much they cost. Or, chat one-on-one with an experienced WebFX strategist by contacting us online or calling us at 888-601-5359!
“I would highly recommend WebFX for social media management. The team at WebFX is very professional, their article writing is top-notch and their social team provides very positive results.”
Category Development Associate
PET PRODUCT PROVIDER
Find the best Facebook advertising package for your business
Social Media Advertising: Standard Consultation and Reporting Plans
|Number of additional networks included||Pick up to 2 in addition to AdTechFX programmatic campaigns||Pick up to 3 in addition to AdTechFX programmatic campaigns|
|Facebook Advertising Campaigns|
|Instagram Advertising Campaigns|
|LinkedIn Advertising Campaigns|
|Twitter Advertising Campaigns|
|TikTok Advertising Campaigns||Available with Ongoing FuelFX Assets||Available with Ongoing FuelFX Assets|
|Pinterest Advertising Campaigns||Available with Ongoing FuelFX Assets|
|AdTechFX Programmtic Channel||Access Included||Access Included|
|Dedicated Social Media advertising account manager|
|500+ SMEs behind campaign driving results|
|Initial campaign strategy development|
|Number of advertising campaigns||Up to 8||Up to 10|
|Ad campaign copywriting|
|Ad copy and design performance testing|
|Ongoing campaign testing and optimization|
|Dynamic ad format testing|
|Consultations per month||Up to 2||Up to 4|
|International campaign management (networks dependent on international policy – addtl. fees may apply)||Upon request|
|All social assets managed through client-owned accounts|
|Monitoring clicks, conversions and fraud activity|
|Monitoring of social ad comments||Add $300/month||Add $600/month|
|Social Platform Targeting Capabilities (Specifics Vary By Platform)|
|– Professional Characteristics|
|– Custom Audiences|
|– Lookalike Audiences|
|AdTechFX Programmatic Targeting Capabilities|
|– 3rd Party Audience Targeting|
|– Account-Based Retargeting|
|– CRM Pipeline Retargeting|
|Social Platform Creative Deliverables|
|Social Ad Creatives – Copywriting & Design||Up to 2 sets||Up to 4 sets|
|AdTechFX Programmatic Creative Deliverables|
|Display Ad Creatives (One Time)||One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set)||One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)|
|Connected TV Commercial Ads (One Time)||One Time: 1 15-second rapid ConnectedTV ad||One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)|
|Ongoing AdTechFX Programmatic Advertising Creative||Add 1 FuelFX Asset||Add 1 FuelFX Asset|
|Audio Commercial||Coming Soon||Coming Soon|
|FunnelsFX Landing Pages|
|Setup of 1 FunnelsFX Landing Page template (One Time)|
|Monthly performance & analysis reporting|
|Website conversion analysis reporting|
|IntegrationsFX: Conversion Based Smart Bidding||Included with MarketingCloudFX License||Included with MarketingCloudFX License|
|IntegrationsFX: Automated Lookalike + Custom Audiences||Included with MarketingCloudFX License||Included with MarketingCloudFX License|
|Initial Campaign Investment (Month 1)||$1,975||$4,250|
|Ongoing Monthly Campaign Investment (Months 2+)||$975 or 15% of ad spend, whichever is greater||$2,250 or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee|
|Required Ad Spend Range||$1,000 – $15,000||$15,000+|
Which ad formats do Facebook ad services include?
WebFX will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services. Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign. Ad formats include:
Single Image Ads:
What objectives do Facebook ad services cover?
WebFX understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.
Our Facebook PPC campaign management services cover every possible goal, including:
Are you looking to reach new customers or expand awareness of your brand or business? An objective at the awareness level will be a great fit for your campaign.
A law firm, for example, may use Facebook advertising to reach people with an active interest in that law firm’s services. Someone in a recent fender-bender, for instance, may see that lawyer’s Facebook ads because of their recent interest in finding a lawyer to represent them.
There are two options for Facebook advertising objectives at the awareness level: Brand Awareness and Reach.
Both objectives relate to increasing awareness of your business. Here’s how they differ:
- The brand awareness objective’s goal is to reach people who are likely to be interested in your brand, your product, or your services.
- The reach objectives goal is to reach the maximum number of people in a target audience.
Drive people down the conversion funnel by choosing a consideration objective for your Facebook ad.
Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage!
These objectives include: Traffic, Engagement, App installs, Video views, Lead generation, and Messages.
Traffic: This objective is straightforward — to drive more traffic to your website.
Engagement: The engagement objective can be one of three options
- Post engagement: Get more post engagement on your Facebook content
- Page likes: Increase your Facebook Page likes
- Event responses: Increase the number of people responding to a Facebook event
App installs: This objective is useful if your business has an app that you’d like more people to download.
Video views: The video views objective will increase the views of your video content.
Lead generation: The lead generation objective can drive more sales leads through email and information collection.
Messages: With the messages objective, you can start more conversations with people in your audience.
Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.
These objectives are best utilized when targeting warm audiences — an audience that includes users who are already familiar with your business. Objectives in the Awareness and Consideration stages can be used to fuel larger audiences used with Conversion campaigns.
Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.
Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.
Store visits: Drive in-store location visits. This objective is available to businesses with Facebook Locations, which means that you own a Facebook Business Manager account and Facebook has approved your application to use the feature.
What targeting do Facebook ad services use?
Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.
Facebook provides three main types of audiences, which our Facebook ad services use:
- Saved Audiences— Typically a broad audience
- Custom Audiences —Typically a very specific audience
- Lookalike Audiences — Typically a broad audience
Saved Audiences include demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these identifiers and characteristics to create audiences based on information known about their target audiences.
Custom Audiences allow Facebook advertisers to leverage data and interactions on websites and Facebook pages. These audiences are based on your website traffic, existing customer lists, or users who engage with you on Facebook or watch your videos.
Facebook advertisers can use custom audiences in remarketing campaigns to keep your current customers coming back or stay top-of-mind among users in the consideration phase of the conversion or sales journey. Facebook advertisers can layer on any of the identifiers available in Saved Audiences.
Lookalike audiences are audiences that include users who are similar to users in one of your Saved or Custom audiences. They may share the same interests, demographics, and behaviors as the audience you select to match with.
Facebook advertisers can layer on any of the identifiers available in Saved Audiences to Custom and Lookalike audiences.
Get started with Facebook advertising services
Interested in starting a Facebook advertising campaign with WebFX?
Our WebFX Facebook advertising experts will create your strategy, continually analyze and optimize campaigns, and transparently report on results.
WebFX works with a Facebook adverting representative to gain support and insight into the latest features directly from Facebook too!
If you’d like to learn more or get started with our Facebook advertising services, contact our team of strategists today!