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Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Looking for plans and pricing? Get a preview of our Instagram advertising services

Learn how our custom social media advertising plans for Instagram, Facebook, and other networks take shape below:

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CUSTOM SOCIAL MEDIA ADVERTISING PLANS

Starting at

15% of ad spend / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a social media advertising plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.

INCLUDED IN ALL PLANS:

  • Access top social ad networks, like Facebook, Instagram, and TikTok
  • Data-backed optimization ideas
  • Engaging ad copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking

Your search for Instagram advertising services ends here

Here’s why businesses choose to partner with WebFX:

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Experience

Leverage our team’s extensive experience (it’s million of hours) to build a competitive and effective Instagram advertising strategy.

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Results

Achieve measurable results, like increased follows, engagement, retention, and more with our data-fueled, expert-led Instagram advertising services.

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Technology

Unlock our client-exclusive technology, MarketingCloudFX, to measure return on investment (ROI) across channels and sources, from Instagram to Facebook.

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Reviews

Get peace of mind with a trusted service provider, WebFX. With thousands of reviews and an industry-leading satisfaction rate, we’re a trusted partner.

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

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Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

"Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through."

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning social media team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

How to choose your Instagram ad objectives

Before you begin crafting the ideal Instagram campaign for your company, you need to clearly define your goals, so you know the long-term and short-term objectives of your work.

Below, we’ve outlined a list of three common objectives within Ads Manager to pay attention to when crafting your Instagram marketing campaign.

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Awareness

Awareness

Many businesses use social media to boost brand awareness and reach more customers. When you advertise on Instagram, you can choose brand awareness and reach objectives that allow you to achieve your awareness-oriented goals.

Although these objectives have the same desired outcome — creating more buzz about your brand — they use different approaches.

How are they different? Here’s a look at how they vary:

  • When utilizing the reach objective, the goal is to reach and influence the most considerable amount of people who fall within your targeted audience.
  • Brand awareness tactics focus on promoting content and advertisements that will reach the individuals who are likely to form an interest in your business at large, including the content you produce and the goods and services you sell.

Consideration

Consideration

You don’t want your followers on social media to casually browse through their feeds and scroll through your advertisements and posts. Instead, you want to capture their attention and encourage them to learn more about your brand. This is where consideration comes into play.

The consideration objective focuses on getting your followers to act — watch your videos and interact with your content. The following is a list of some of the primary consideration goals you might want to achieve:

  • Traffic: One of your primary goals could be increasing the level of traffic to your business’s page.
  • Video views: This objective centers on putting in the marketing efforts required to increase your views of video content.
  • Post engagement: This objective encourages engagement such as likes or comments on your post to interact with your audience.

Conversion

Conversion

When you want to grow your sales and maximize your business’s revenue, Instagram is a powerful social media platform that can help. Objectives in this category primarily focus on converting people who are already aware of your business into prospective clients.

Conversion campaigns consist of:

  • Website conversions: Drive conversions on your website from warm audiences — the people that know your business on some level. Conversions can be to request a quote, to fulfill a purchase, or to register for an event or webinar.
  • Catalog sales: If you manage an ecommerce store, Facebook allows you to optimize for sales from a catalog of your products.
  • Store visits: If you have a business with multiple locations that generate a lot of foot traffic, you can use Instagram ads to drive visitors to your physical locations.

FAQs about Instagram advertising services

Looking to learn more about Instagram advertising services? Browse our FAQ:

Should I use an Instagram advertising agency?

Creating an effective Instagram advertising campaign isn’t always easy. If you find that any of the following applies to your business, it may be time to seek help from an established marketing agency:

  • Not enough time to dedicate to forming and maintaining an Instagram strategy
  • Uncertainty regarding social media marketing and how to measure or optimize your results
  • A lack of experience in social media tactics and marketing strategies

Hiring an Instagram advertising agency to assist you with the development of social media strategy is an excellent choice that can mean the difference between a subpar and a successful marketing campaign.

What should I look for in an Instagram advertising agency?

Social media advertising is an integral part of maintaining an effective digital marketing campaign. You know you can advance your marketing efforts on these platforms, but you also realize connecting with the right social media agency will influence the effectiveness of your campaign.

But how do you know who will be the best fit for your business? One of the most important criteria to look for when researching Instagram agencies is transparency. Regardless of your company’s size or budget, you need to pair up with a firm that will offer consistent pricing and top-tier services while fitting within your Instagram advertising budget.

It’s also crucial to evaluate the aptitude of a social media marketing team. Does the agency have professional marketers with a track record for producing results-driven marketing material? Are they informed about the latest marketing trends while receiving continual training?

Hiring an agency with a reputation for success is pertinent.

Also, evaluate the communication of the team in question whenever choosing a social media agency to partner with your business. You’ll need to continuously discuss your goals and progress with your marketers, which is why selecting professionals with superior communication skills is important.

How can I target my audience with Instagram advertising?

As one of the fastest growing social media platforms, Instagram provides your business with the tools necessary to reach your desired audience. But since this platform boasts so many users, how can you target your desired audience with success?

On Instagram, you’ll find there are three primary types of audiences.

1. Saved audiences

Saved audiences generally consist of broad groupings of individuals who can be targeted based on demographics, including sex, location, age, and general interests. Using these characteristics and facts about their audience, advertisers can create content and advertisements more adequately crafted to suit these viewers’ preferences and behavior.

2. Custom audiences

Custom audiences are built from emails lists, people who have engaged with your account or watched a video, people who have visited your site, and more. These audiences are typically created from information supplied by or connected to the business.

3. Lookalike audiences

These broad audiences consist of individuals who are similar to those in a custom audience and typically share similar characteristics and interests — hence the name “lookalike.” They’re likely to mimic your target audience in many ways like interests and behaviors, which makes them viable users to reach on Instagram.

What do I need for Instagram advertising?

Any business using Instagram advertising needs to ensure they cover their bases when it comes to establishing their presence on this platform.

Several must-have requirements for any company creating a presence on social media include:

  • Business profile: A brief introduction to your company that provides key information about your business to your audience.
  • Superior visuals: High-quality and persuasive photos and videos will reach your followers with the highest level of success. Since Instagram is a visual-based platform, this is a crucial requirement for a successful marketing campaign on this platform.
  • Ad sizing: Correctly-sized images crafted for Instagram both in the feed and in Stories are critical for success. Using the proper ratio and resolution is essential to presenting your images with the highest quality and intended effect.
  • Copy: Text written with intent and purpose toward your audience is key. Your copy should be readable, adopt the appropriate tone, and influence your followers to take action.
  • Budget: A budget is essential for Instagram. Get an idea of what your business should set as your ad spend by reviewing average Instagram advertising costs.

If the thought of gathering your necessary data and putting your marketing tactics into practice alone seems daunting, we’re here to help. At WebFX, we can create all of the content and behind-the-scenes work required to drive results with Instagram advertising.

What are the available Instagram advertising formats?

We’ll help you find the best ad format for your Instagram marketing campaign. When marketing on this platform, you’ll have access to a vast variety of advertising options that are crafted to help you fulfill your social media goals. The ad formats you can use on Instagram include:

Photos:

  • Often include a picture and a short snippet of copy
  • Perfect for increasing brand awareness and sharing visuals with your audience

Videos:

  • A brief clip that promotes your brand, product, or service
  • Can include a link back to your website, a call-to-action, or information that motivates your clients to invest in your brand

Carousel:

  • Focuses on offering various photos in one post that a user can scroll through at once
  • Ideal for combining multiple images in a single post

Stories:

  • Appear in one of the fastest growing areas for Instagram users
  • Captures your audience’s attention with vertical photos and video

Explore social media solutions

FeaturesProEnterprise
Included Networks
Number of additional networks includedPick up to 2 in addition to AdTechFX programmatic campaignsPick up to 3 in addition to AdTechFX programmatic campaigns
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising CampaignsAvailable with Ongoing FuelFX AssetsAvailable with Ongoing FuelFX Assets
Pinterest Advertising CampaignsAvailable with Ongoing FuelFX Assets
AdTechFX Programmtic Channel Access IncludedAccess Included
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaignsUp to 8Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per monthUp to 2Up to 4
International campaign management (networks dependent on international policy - addtl. fees may apply)Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad commentsAdd $300/monthAdd $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
- Interests
- Demographics
- Professional Characteristics
- Custom Audiences
- Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
- 3rd Party Audience Targeting
- Account-Based Retargeting
- CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives - Copywriting & DesignUp to 2 setsUp to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time)One Time: Up to 2 sets of rapid display creatives - 16 ads total (8 per set)One Time: Up to 3 Sets of Custom Layout Display Ads - 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising CreativeAdd 1 FuelFX AssetAdd 1 FuelFX Asset
Audio CommercialComing SoonComing Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart BiddingIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom AudiencesIncluded with MarketingCloudFX LicenseIncluded with MarketingCloudFX License
Initial Campaign Investment (Month 1)$1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+)$975 or 15% of ad spend, whichever is greater$4,500 or 12% of ad spend, whichever is greater
Required Ad Spend Range$1,000 - $30,000$30,000+

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