Copy is one of the most critical components of your website.
It connects your business with your target audience and persuades them to purchase your product, contact your company, or even visit your store. For compelling copy that resonates with readers — and ranks at the top of search results — invest in professional website copywriter services.
With more than 20 years of experience, WebFX is a trusted choice for companies worldwide. Our copywriting team features professionals from a range of backgrounds, including technical and non-technical, to deliver accurate and persuasive copy.
Learn more about our industry-leading website copywriter services by checking out our service and pricing plans below.
Want to chat about our web copywriting services? Feel free to contact us online today!
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:888-601-5359
The web copy that the team wrote was way better than what I could possibly write and they even improved my site loading speed tremendously. I would highly recommend WebFX.Owner
We offer six copywriting service plans, which include search engine optimization (SEO) to ensure your content earns a top spot in search results. No matter what content your company needs, our award-winning team can provide the copy — and deliver the results — that your business wants.
Curious about prices and deliverables for our website copywriter services? View our pricing tables below.
Turn your website into a go-to resource for your target audience, as well as industry experts, with our SEO copywriting services. This service package focuses on producing original articles and blog posts for your website. For maximum results, our team optimizes your content not only for readers but also for search engines.
You can also maximize your website’s performance in search results, as well as its persuasiveness, with our sales-focused or technical SEO copy plans. These plans focus on creating compelling and informative sales and technical copy that matches your brand voice and buyer persona.
SEO Copy — Lite
SEO Copy — Industry Editor
Sales-Focused SEO Copy or Technical SEO Copy — General
Sales-Focused SEO Copy or Technical SEO Copy — Buyer Persona Targeted
|Words per page||~400 words||~500 words||~500 words||~500 words|
|Industry Research Time Allocated||10 Mins||45 Mins||60 Mins||120 Mins|
|AP Stylebook Edited|
|Keyword Research & Selection|
|Keyword Mapping for Target Pages|
|Duplicate Content Analysis|
|Header Tags Optimized|
|Titles & Meta Descriptions Provided|
Measure and predict performance of website content.
Analyze keyword opportunities with the power of IBM Watson's AI and Google.
|300+ SMEs behind campaign driving results|
|Page Implementation and Optimization|
|Internal Linking Information Architecture|
|Strategic Keyword Incorporation using Natural Language Processing (NLP)|
|Tonal Match Analysis (Authoritative, Supportive, Conversational)|
|Google Search Evaluator Grading|
|Ideal Customer Profiling + Buyer Persona Matching|
|Investment||$150 / per page||$200 / per page||$350 / per page||$450 / per page||GET STARTED||GET STARTED||GET STARTED||GET STARTED|
Increase your competitive edge in the online marketplace with our SEO ecommerce copywriting services. This service package focuses on developing search- and reader-friendly product descriptions that convince shoppers to bring your product home.
|Features||SEO Product Description Copywriting|
|Optimized ecommerce product descriptions|
|~150 words per|
|Up to 15 min research per|
|Strategic keyword use in copy|
|Basic keyword research included|
|CTA included in website sales copy|
|300+ SMEs behind campaign driving results|
|Total||$60 / per page|
Reach your target audience, as well as improve your online visibility, with our SEO long-form copywriting services. This service package focuses on researching, creating, and promoting skyscraper content, which ranges from 2100 to 5300 words. Skyscraper content is an excellent tool for reaching and converting your target market.
|Word Count||1,100 to 1,400 words per||2,100 to 2,600 words per||2,800 to 3,600 words per||4,500 to 5,300 words per|
|New Webpage Implementation|
|SEO Optimization for New Webpage|
|Research||No topic research required||Topical research included||Topical research included||Topical research included|
|Strategic keyword use in articles & co-citation|
|Linking to internal & external content|
|Custom Graphics||Up to 3 graphics||Up to 5 graphics||Up to 10 graphics||Up to 15 graphics|
|Graphics sized for social media|
|Webpage Formatting||Web page layout formatting||Web page layout formatting||Up to 2 hours on formatting or custom graphics/charts||Up to 4 hours on formatting or custom graphics/charts|
|Promotion||Basic promotion||Up to 3 hours spent promoting and outreaching to influencers, plus paid traffic promotion|
|300+ SMEs behind campaign driving results|
|Total||$600 / page||$900 / page||$1,200 / page||$2,400 / page|
|GET STARTED||GET STARTED||GET STARTED||GET STARTED|
Support your digital marketing strategy, as well as accelerate your lead generation efforts, with our online guide copywriting services. This service package focuses on producing and promoting in-depth guides, which your business can use to generate and nurture leads, such as by offering guides as an email sign-up incentive.
|Features||Basic Content||Premium Content|
|Word Count||5,500 to 6,500
|7,500 to 9,000
|Consultation with an experienced online guide project manager|
|Creation of a detailed content outline before writing begins|
|Professional research, writing and editing work|
|Keyword research & strategic incorporation of keywords throughout content|
|Smart content analysis with ContentGeniusFX|
|Development of a lead generation/capture form using one of the following options:|
|Option to create a downloadable PDF version of guide|
|Option to create a downloadable checklist|
|Option to create a downloadable planner|
|Option to create a downloadable spreadsheet|
|Option to create a multi-download pack (includes 3 assets)|
|Design and styling provided for all guide web pages|
|Linking to internal & external content|
|Creation of custom graphics||15 images||20 images|
|Paid traffic promotion|
|Access to detailed results report|
|Professional design and development work|
|Manual promotion by an Earned Media team member||3 Hours||5 Hours|
|300+ SMEs behind campaign driving results|
|Total cost||$3,000 / guide||$4,200 / guide|
|GET STARTED||GET STARTED|
Prevent lost rankings, traffic, and revenue from stale and outdated content with content refresh copywriting services. This service package focuses on adding SEO- and user-friendly content and design elements to regain rankings, traffic, and more. Keep driving results and revenue with your content using content refresh services.
|Features||Copy-Focused Content Refresh||Design-Focused Content Refresh||Premium Content Refresh|
|Word count||400-600 words added or updated||150-300 words added or updated||400-600 words added or updated|
|Updates or Additions made to an Existing Page|
|Strategic Analysis of previously published content||Review All Sources 3+ Years Old||Review All Sources 3+ Years Old||Review All Sources 3+ Years Old|
|Custom Graphics||1 Graphic||Up to 3 Graphics||Up to 3 Graphics|
|Evergreen Text Overlay & Alt Tags|
|Date Stamp is Added and Updated|
|Publish Date Schema & Breadcrumbs Updated|
|Resubmit Sitemaps (Captures Page Updates Faster)|
|Recommended Updates to H-Tag Structure|
|"Update Summary" Added to End of Content|
|GET STARTED||GET STARTED||GET STARTED|
Got questions about our website copywriting services?
Connect with our experienced strategists! Call us at 888-601-5359 or contact us online to chat.
Whether you’re partnering with WebFX for blog posts, product descriptions, online guides, or long-form content, we customize your strategy and deliverables to your business — it’s how we’ve driven more than $1.5 billion in revenue for our clients.
That said, all our website copywriter services include the following:
As a part of your copywriting package, our team researches relevant and valuable keywords to your industry, products or services, and target audience. From our discussions with your team, as well as our analysis, we can develop powerful content for your site, ranging from share-worthy skyscraper content to powerful sales copy.
We can develop powerful content for your site, ranging from share-worthy skyscraper content to powerful sales copy.
Unlike other copywriting agencies, we power our keyword research with IBM Watson. This machine learning and artificial intelligence software powers ContentGeniusFX, our exclusive content marketing platform. With ContentGeniusFX, we can access billions of data points to develop a data-driven keyword strategy.
For your business to succeed, it’s essential to have professional, well-written website copy. That’s why we feature a dedicated team of copywriters and copy editors. Their industry backgrounds range from technical to non-technical, which allows us to match your business with a knowledgeable and experienced copywriter.
Our team also ensures the accuracy of your content by conducting in-depth research into your industry. We follow your brand guidelines too, which allows our copywriters to produce targeted copy that not only appeals to your target market but also converts them.
We do more than write compelling content for your website — we also optimize it for search engines. By strategically and naturally using keywords throughout your copy, our team can maximize the reach and online visibility of your website and content.
By strategically and naturally using keywords throughout your copy, our team can maximize the reach and online visibility of your website and content.
With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.
For your content to start performing, it’s essential to publish it on your site. That’s why our website copywriter services include webpage implementation. Once your team reviews and approves your content, our team uploads and publishes it on your website.
Depending on your web copywriting services, our award-winning design team also produces visuals for your content. For example, our long-form content copywriting services include up to 15 stock images or graphics to help your copy connect with readers.
Choose WebFX as your partner, and you receive immediate access to our innovative and proprietary marketing platforms. The world’s most advanced AI software, IBM Watson, powers our technology suite — MarketingCloudFX.
The world’s most advanced AI software, IBM Watson, powers our technology suite — MarketingCloudFX.
MarketingCloudFX includes 10 tools, including ContentGeniusFX. Additional features include LeadManagerFX, which tracks your lead generation efforts, as well as CompetitorSpyFX, which monitors the SEO strategy of your competition. MarketingCloudFX also comes with the industry’s leading return on investment (ROI) software.
We focus on personalized strategies, whether it’s for our website copywriting or content marketing services. That’s why, when you partner with WebFX, we match you with a dedicated account manager that invests the time to learn your business, industry, and goals.
Our unique approach results in unparalleled professional copywriting services.
By understanding your company, your dedicated account manager can develop an original and data-driven strategy for your business, which is how we’ve generated more than 4.6 million leads for our clients — and that’s just in the past five years.
The WebFX team is an industry leader when it comes to marketing and design knowledge.
Blog posts written
Google Certified Team Members
Industries Worked In
For companies worldwide, WebFX is a trusted choice for website copywriter services. From established enterprises to thriving mid-sized businesses, we’ve partnered with organizations from a range of industries — and helped them achieve their biggest goals, from increasing revenue to creating jobs.
Learn more about why businesses choose WebFX as their long-term partner:
At 91 percent, our client retention rate is unparalleled. It also demonstrates why our client recommendation score is almost 500 percent higher than the industry average. Unlike other copywriting agencies, we become an extension of your team and measure our success by yours.
With more than 20 years of experience, we’re one of the most experienced full-service digital marketing agencies. Our history emphasizes not only the expertise of our team but also the ability of our company to adapt to new technologies, like voice search, and the latest SEO updates, which keeps your business ahead of the curve.
When we say we measure our success by yours, we mean it. Since our start, we’ve generated billions of dollars in revenue for our clients. In the past five years alone, our data-driven, personalized digital marketing strategies have produced more than $1.5 billion in revenue for our clients.
The work of our team doesn’t go unnoticed by industry professionals. We’ve won more than 50 awards for our innovative strategies, demonstrating that our team doesn’t settle for “good enough.” Instead, we go the extra mile, delivering customized, performance-driven strategies that achieve your goals — and then some with our SEO copywriting services.
We feature a team of more than 200 award-winning digital marketing specialists. As leaders in their field, our team provides your company with competitive strategies and results-driven copy that pushes your business forward and your competition backward. Plus, you get to work one-on-one with a dedicated account manager.
As a full-service digital marketing agency, we have the resources to develop proprietary tools and technology for our clients. From MarketingCloudFX to ContentGeniusFX, our team has access to some of the industry’s most advanced marketing software, resulting in data-driven strategies that competitors can’t match.
Ready to see what WebFX can do for your website? Contact us online today or give us a ring at 888-601-5359!
Want to learn more about our five different website copywriter services? Get an in-depth look at each below:
More than 70 percent of businesses and 80 percent of consumers turn to search when researching an upcoming product purchase. With our SEO copywriting services, which focus on producing blogs and articles for your website, you can capture users in the early stages of the buying funnel — and then guide them to conversion.
We maximize the impact of your original articles and blog posts by researching your target audience. Our team learns their pain points and wants, which allows us to develop content that appeals to them, plus supports your digital marketing goals.
Our copywriting team also helps your copy appear in relevant search results by including keywords that coordinate with your content’s topic. For example, an article that discusses how to landscape a front yard may feature the keyword, “front yard landscaping ideas,” in a few paragraphs.
Incorporating relevant keywords into your content helps your website rank for high-value searches related to your business. If you’re a landscaper, for example, a blog post about landscaping front lawns allows you to reach some of your target audience.
Whether you’re looking to add content to a new service page or update existing service pages, our sales and technical copywriting services can match your needs. When you select this service, our award-winning digital marketers develop a content and keyword strategy for your service pages.
Our copywriters then write your reader-friendly and search engine-friendly copy. This targeted copy helps boost your website’s rank in search results, which leads to more high-value traffic to your site. For users, this copy is persuasive and convincing, which maximizes your conversions.
Like our SEO copywriting services, we invest the time to learn your business, industry, and target market. It’s all a part of our commitment to developing a personalized strategy, as well as working as an extension of your in-house team.
No matter your industry, target market, or product, this service is an excellent option.
We know that different businesses in different industries have different needs. That’s why we offer website copywriter services for product descriptions. If you’re an ecommerce store, this service is a tremendous help to your team, as it ensures all your products have compelling, informative, and search-friendly descriptions.
Use our copywriter services to not only create descriptions of your products but also help them rank for high-traffic keywords that can bring more shoppers to your site. For maximum impact, our copywriters invest the time to research your product’s uses, features, and market. That investment creates copy that converts.
Shoppers, as well as search engines, love long-form content — also known as skyscraper content. This content draws readers to your site and keeps them there longer. It can also direct them to helpful, related content, like a blog post, article, or even a product page.
What is long-form content, though?
It’s a specialized form of web copywriting that answers a question or provides solutions to a problem. A skyscraper piece of content often includes specific, actionable details that keep users hooked. The best part is that long-form content comes with the best chance of maintaining a high ranking over time.
For the best results, we recommend our outreach or promotion services for long-form content. While it costs $600 per asset, it helps your content reach its target audience — it can even lead to your skyscraper post becoming a viral hit.
Our website copywriter services also include in-depth online guide copywriting.
Compared to long-form content, guides are even more extensive. They also have the potential to pay some serious dividends, as your business can repurpose them for generating leads, earning email subscribers, and more. For example, companies often offer guides for free, in exchange for a user’s email address.
With this copywriting service, you can reach out to potential customers and offer them something of value — a guide that answers their questions, resolves their problems, and connects them with the product or service they need.
Want to learn more about our online guides? Check out this example:
Smart Touch Energy: Guide to Home Heating Systems
A home heating oil company, Smart Touch Energy collaborated with WebFX to create a branded online guide about home heating systems. The content dives into the seven different energy systems available for homes, providing users with accurate, up-to-date information on their options.
With this guide, Smart Touch Energy connected with its target audience, plus achieved the following:
These are tremendous accomplishments, especially when you consider that 33 percent of all search traffic goes to the number one position. With the guide’s competitive rankings, Smart Touch Energy has a unique advantage against its competition.
WebFX helped Smart Touch Energy earn these results with strategic keyword research.
We also used artificial intelligence and machine learning. With MarketingCloudFX, our proprietary software powered by IBM Watson, our team created a data-driven keyword strategy that our copywriting team developed into a one-of-a-kind guide.
With AI and machine learning, our team created a data-driven keyword strategy that our copywriting team developed into a one-of-a-kind guide
With our promotional outreach efforts, which included connecting with influencers in the industry, our team also helped Smart Touch Energy earn valuable exposure. That exposure, as well as the quality of the guide, resulted in more than 40 industry websites — and counting — to link or share the guide with readers.
All this effort resulted in an in-depth online guide that continues to drive results for Smart Touch Energy.
Want to learn more about our copywriter services and how they can help your business? Contact us online!
With the digital marketing industry worth almost $120 billion, it’s not surprising that companies adopt multiple Internet marketing strategies. Many businesses invest in not only their website but also their social media and online advertising campaigns.
That’s why we include our SEO writing services — at no additional fee — with several of our digital marketing services. For example, you can collaborate with our award-winning team to produce content for your social media accounts, pay-per-click (PPC) advertising campaigns, and more.
Learn more about the four digital marketing services that include SEO copywriting:
With voice search accounting for almost half of all searches, it’s becoming critical for companies to create and optimize content for voice search. That’s why our voice SEO services provide your business with content specifically for voice search.
Why do you need separate content for voice search?
People search when speaking to their voice assistant, like Google Assistant, Siri, or Cortana, differently. Instead of typing, “front yard landscaping ideas,” they ask, “How do you landscape a front yard?” Voice searches also generate a single search result — a featured snippet.
That means only one website earns exposure, which is why it’s vital to produce content optimized for voice search. With that kind of copy, your company can obtain the featured snippet and take away valuable traffic from your competitor — and our team can help you do it.
How do we do it?
As a part of our unique strategy, we write each word with your target market in mind. We figure out who they are, what they like, and what they want. Then, we develop copy that speaks directly to your target audience. Our team understands, however, that to reach your audience it’s essential to include the right keywords.
That’s why we create reader- and SEO-friendly content.
Creating this kind of content helps your website convert leads, increase phone calls, drive quote requests, and convince your customers to make a purchase. The best part is that, while we work with search engines, we don't sacrifice the quality of your website's copy to appeal to Google, Yahoo!, or Bing.
Search engines prefer when website copywriting appeals to readers, as opposed to programmed algorithms. So, when we say we'll help make your business more visible in search engines, as well as more appealing to your target audience, we mean it — and we won't lower the bar for quality while we do it.
If you’re investing in our PPC services, it includes copywriting for your advertising campaign. This type of copy features shirt-and-tie, shine-your-shoes, old-fashioned business copy. In terms of our web copywriting services, it's the meat and potatoes of marketing. Lots of "ROI's," "maximizing," and "ensuring."
Well, when you research PPC, you're probably in a "numbers" mindset. PPC is a budget-centric service: you pay, get traffic, convert it, and get the investment back. The best way to discuss all of that is with straightforward business language.
Our ability to produce PPC copy also demonstrates how our SEO copywriting services can adapt to your preferred brand voice and tone. If you’re looking for cut-and-dry, no-nonsense copy — which works great for some industries — our team can do the copywriting research and production to hit that nail right on the head.
We want to impact your bottom line — it’s how we measure our success.
That’s why our versatile copywriting team can adapt to your preferred tone and brand voice with ease. Whether you’re looking for a laidback voice for your blog or a no-fluff tone for your service pages, we can meet your expectations.
Our social media management services also include copywriting.
Compared to your website and ad copy, your social media profiles probably have a less formal tone. Just look at our social media pages. They’re more casual and laidback because that coordinates with the Facebook, Twitter, and Instagram mindset — casual, social content.
Social media is more about concepts than numbers and more about crafting an audience than converting a sale, so it has a lower emphasis on maximization and returns. That’s why our copywriting for social media focus more on brief and creative posts that still engage users.
With social media, you can expect a fun, light-hearted, and casual tone — in most cases. We create posts that have the most impact on your target audience by conducting in-depth research on your audience and their social media preferences.
Partner with WebFX on your email marketing campaign and our talented copywriting team can make developing, writing, and sending emails simple. Not only does email marketing boast a tremendous ROI of $44 for every $1 but it also helps your company generate and nurture leads.
For email marketing, our team continues to write copy tailored towards your target market. We also focus on developing content that appeals to your subscribers, as well as their position in your buying funnel. This approach helps us nurture and convert high-value leads for your business, which generates additional revenue for you.
We also feature proprietary email software, MyEmailFX, to make managing, sending, and monitoring your email strategy hassle-free. It also allows your company to personalize your emails, which can lead to better open and conversion rates.
Debating about whether your company should invest in website copywriting? Consider these five benefits:
Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.
In today’s competitive online market, your business demands a website with A+ copy. With more than 20 years of experience, plus a dedicated team of writers, WebFX is the trusted choice for professional copywriting services. Partner with our team to improve not only your website but also your bottom line.
Get a free quote for our website copywriting services by contacting us online or call us at 888-601-5359!