5 Types of AI Content with Examples & How to Use Them

Chances are, you landed on this blog post hoping to beef up your website content using AI. Well, we have good and bad news for you.

The good news: There are plenty of AI tools you can use for content marketing and to create various types of AI content.

You can find some different AI content types in this blog post (with examples), plus some tips on effectively using AI tools for your content marketing strategy.

Types of AI Content

Let’s start with the types of content that AI can generate. In general, there are five types of AI content:

5 types of AI-generated content

1. Text content
2. Visual content
3. Audio content
4. Interactive content
5. Data-driven content

A word of caution, though: It’s essential to learn how to effectively use AI to create content, which can including learning how to train your AI tool on your brand and content guidelines.

1. Text content

Perhaps the most common and used type of AI content is text content, which is any written material that AI tools can generate. Tools like ChatGPT, Jasper, and CopyAI can create various types of written text.

Here are examples of text content that AI can generate:

• Blog posts
• Landing page copy
• Video or podcast scripts
• Social media posts
• Product descriptions
• Content summaries
• Technical documentation
• Audio or video transcription

Can I use AI-generated text content for my website?

Yes, you can use AI-generated text content for your website, however using AI copy is a skill that needs mastered.

It’s essential to train AI on your brand guidelines, copy style guide, brand positioning, AI search and Google ranking best practices, and more. This ensures the AI-generated content accurately reflects your brand, is high-quality and provides value for users, and helps you gain visibility in AI search and search engine results.

If you’re using an AI tool to transcribe audio or video, always check the complete transcription for any errors before publishing it. Additionally, knowing how to get your content cited by AI can ensure that your transcriptions are not only accurate but also optimized for AI-driven platforms.

Additional ways to use AI for your website’s text content

Here a few additional ways you can use AI for your content:

• Brainstorm topic ideas
• Create content briefs for your writers
• Suggest relevant, long-tail keywords
• Provide a working outline for a blog post or video script
• Summarize the key points of a scientific paper

Then, check your tool’s output for accuracy!

2. Visual content

Have you created customized stickers on chat apps like WhatsApp? These stickers are examples of AI-generated visual content.

Other examples of AI-generated visual content for marketing include the following:

• Images
• Infographics
• Videos
• Graphic designs

Tools like DALL-E, Midjourney, and Canva AI can help marketers create these visuals or edit existing images. Type in a text prompt and the AI tool can generate it or manipulate an existing image for you.

3. Audio content

AI-generated audio content refers to any audible content created with the help of AI. Examples include:

• Voiceovers
• Podcasts
• Music
• Edited sound or audio clips

AI tools can enhance audio quality and remove background noise from your recording.

How to better use AI tools for audio content

While modern AI tools can generate a podcast or music with a text prompt, it’s best to use AI to assist with editing and brainstorming.

Human voice talent still often delivers the strongest emotional connection with audiences. AI voice tools have improved quickly, though, so if you use one, prioritize models trained for natural inflection, and have a human review the final cut for tone.

Additionally, using music generated by AI tools like AIVA may raise copyright and ownership issues, so it’s better to employ them only to brief your team about your preferred music for the project. Then, music written and created by humans should be used to avoid any ethical or legal issues.

4. Interactive content

Simply put, interactive content is dynamic content that receives users’ input and responds accordingly. It provides an engaging user experience because it responds in real time.

Here are some examples of interactive content:

• Quizzes
• Chatbots
• Virtual shopping assistant or guide
• Augmented reality (AR) or virtual reality (VR)

AI-powered interactive content is handy for customer service interactions and educational content. Personalized website and email content is an effective strategy to encourage audiences to engage with your brand.

How to better use AI for interactive content

Interactive content is an immersive experience for your audience. Here are a few things to keep in mind to make the most of AI when creating interactive content:

• Have a clear goal: Identify the main purpose of your interactive content. What customer pain points are you trying to solve? With a clear goal, you can create interactive content to meet that goal and not just for having a fancy website feature.
• Be transparent about using AI and collecting data: Earn your audience’s trust by being transparent. Disclose that you’re using AI to process their data and customize their experience. Let your users know how you collect, store, and delete their data.
• Make your content accessible: Ensure users with limited abilities can interact with your content. Screen reader compatibility and voice command are some features you can add.
• Track and analyze your content’s performance: Finally, monitor your interactive content’s performance to measure its effectiveness and optimize it. Tools like Google Analytics 4 and Hotjar can tell you how site visitors interact with your page elements.

5. Data-driven content

Another type of AI content is data-driven content, which delivers personalized and relevant info to users. Examples of data-driven content include:

• Product recommendations
• Email messages
• Website content

Employ interactive content best practices when you use AI to create data-driven content. Because you provide personalized customer experiences, safeguard your customer data from breaches. In addition, regular data cleansing and AI system audits should be performed to mitigate bias.

Craft compelling content with the experts

We now live in a world with abundant AI tools that can generate different types of AI content. When used responsibly and ethically, these tools can streamline content processes and improve productivity.

If you need expert guidance on using AI for different types of AI content, let WebFX help. Our AI consulting services offer guidance on how you can responsibly use AI to create compelling content that can grow your business.

Contact us online or call us at 888-601-5359 to speak with a strategist!