5 Interactive Content Tools for 2024 That You Can Use

Is low content engagement affecting your business? You’re not alone. The good news is that sprinkling interactive content into the mix could boost user engagement — website visitors are twice as likely to engage with interactive content than static content. To create this type of content, you’ll need specific interactive content tools that are easy to use and great a visual pop to your regular content.

In this post, you’ll learn about this exciting content, how it benefits your content marketing strategy, and what some of the best interactive content tools are for beginners.

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Keep Reading: 7 Types of Interactive Content to Engage Your Audience

What is an interactive content tool?

An interactive content tool helps you create content for your website, email campaigns, or wherever else you want to share engaging content. This content has an interactive element to is, such as choice buttons, swiping, or sliding. For example, interactive content includes:

• Quizzes
• Surveys
• Polls
• Calculators
• Image sliders
• Interactive videos
• Shoppable catalogs
• Interactive infographics
• Maps

The top 5 best interactive content tools

Our recommendations for the best interactive content tools below are easy to learn and use — even for beginner content creators.

1. Typeform

Have a burning question for your audience or want to get to know them better? Typeform lets you create customized quizzes to reach your viewers. You can incorporate images, videos, and GIFs into your quizzes to make them extra fun. Choose from dozens of templates and integrations to embed quizzes and forms into your website.

2. Outgrow.co

Do you want to create multiple kinds of interactive content for your website but don’t have time to learn different tools? With Outgrow.co, you can make:

• Website chatbots
• Calculators
• Quizzes
• Surveys
• Assessments
• Giveaways
• Polls

3. Zembula

If you specialize in email marketing, Zembula might be your new best friend. With Zembula, you can create dynamic email campaigns. Customize your emails with their Smart Banner feature to update emails in real-time based on users’ abandoned cart items, back-in-stock alerts, and sales promotions.

4. Ceros

Ceros lets you create beautiful interactive content on their drag-and-drop interface, including:

• Shoppable catalogs
• Lookbooks
• Infographics
• Magazines
• Galleries
• Ebooks

5. Mapme

Need to create a navigable map as a resource for an app or website? Whatever your industry, Mapme is perfect for creating interactive maps with no coding knowledge required.

With Mapme, you can customize your maps to look and feel how you want. You can also add media like videos, photos, audio clips, and more.

The advantages of interactive content

Interactive content brings your company the following benefits:

Get feedback from your customers

You might think you know your audience inside and out, but what if your content falls flat? There’s one way to find out — ask them for their thoughts and opinions!

You can create quizzes, surveys, and polls asking for their feedback to create targeted content that resonates with them better. This type of zero-party data collecting is a big trend in 2024.

Make your brand more memorable

There’s so much content online that it might feel challenging to grab and hold your audience’s attention. Interactive content causes your audience to stop and consider your brand while interacting. You can create lasting impressions that cause return customers down the road.

Build your like, trust, and know factor

What’s the best way to build up your like, know, and trust factor? Consistently deliver informative, unique, and fun interactive content. The more you build your lead’s trust with valuable content, the more they’ll engage with your future content.

Feel free to get creative, too. For example, if you want to drive Instagram followers to your blog, try making an image carousel of your recent blog post. The final image could prompt your reader to visit your blog to learn more about the topic.

Drive more conversions and sales

You can also use interactive content as a marketing strategy. For example, Fabletics created a 30-second user preferences quiz that unlocks VIP perks. The survey’s content also helps them suggest clothing their customers might like — depending on their preferred size and colors — to drive more sales.

The survey is a win-win for everyone — Fabletics gets to know their customers better, and their customers get tailored clothing recommendations.

Improve your website’s SEO

Interactive content is more shareable than static content. Users are likelier to share a fun quiz or quick video than a static page or PDF guide. Also, the more time users spend interacting with the content on your site, the better your bounce rate.

Reducing bounce rate and enhancing your content’s shareability helps you build backlinks and boost your website’s authority and SEO.

Create engaging interactive content for your brand and socials

Need help creating killer interactive content your leads will want to share with others? The content marketing experts at WebFX are here to help.

We’re an industry-leading content marketing company with 25+ of experience creating effective content marketing campaigns that drive results. Whether you’re interested in making fun quizzes or informative, engaging infographics, we’ve got your interactive content needs covered.

Ready to get started? Contact us online to request a free quote, or call 888-601-5359 to speak with one of our strategists today!