In this video, Dylan from our Earned Media team will give an overview of B2B video marketing, including its benefits and some tips for doing it well. Read on to learn more! Transcript Tired of using text-based marketing strategies? […]

Creating content for your website, social media, and email is essential for marketing. There are plenty of tools available to simplify the process and make it easier to create content. We will break down the top 30 content creation […]

A content workflow is a series of tasks and operations that your team uses to take content from ideation to publication. Without a content workflow, you might struggle to keep up with content demands and miss out on the benefits […]

Creating user-focused content is what it sounds like — creating content that prioritizes the user instead of other factors. With user-focused content, you can see better returns on your content marketing and build your reputation with users. […]

To blog, or not to blog — that is the question. But if you’re on this page, the question is also: to podcast, or not to podcast? In the world of content marketing, businesses often find themselves engrossed in the […]

Writing for the web differs from writing a book or a print article. After all, online readers don’t read every word on your web page — they scan it and pick up bits of information relevant to their […]

Wondering how to tailor infographics for different audiences? Well, you’re in the right place! Different channels have different audiences! Just because a design resonates strongly with one set of users doesn’t guarantee it’ll be that effective in other environments. […]

Content marketing is one of the most effective marketing strategies to establish your credibility, gain your target audience’s trust, and help prospects find your business through search engines. In fact, 72% of businesses say that content marketing increases […]