10 Abandoned Cart Email Examples That Will Inspire You

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Did you know that 70% of shopping carts are abandoned? As a result, ecommerce stores lose nearly $18 billion in sales due to people abandoning their carts and never returning to purchase.

But abandoning a shopping cart doesn’t have to be a lost sale. With abandon cart emails, you can remind shoppers of the purchases in their cart and convince them to convert.

Not sure how to design an abandoned cart email that generates results? We’ve got four abandoned cart email examples to inspire you! Keep reading to learn more!

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What causes people to abandon carts?

Before we dive into the examples of abandoned cart emails, it’s essential to understand what causes people to abandon their online carts in the first place. When you know why someone abandons their cart, you can better market to them through emails.

Here are four key reasons people abandon their shopping carts:

  • Shoppers get distracted: One of the most prominent reasons for shopping cart abandonment is distraction. With the busyness of people’s lives, it’s easy to get distracted and forget they have items in their cart.
  • They encounter costs they didn’t expect: Many people will abandon their carts because they find additional costs at checkout, like shipping or fees. People didn’t expect these costs, so they often abandon their carts as a result.
  • The checkout process is too long or confusing: People will abandon their carts if it is complicated or too confusing. People will get frustrated with the process and leave the website instead of completing their orders.
  • Checkout requires them to create an account: When people check out, they don’t like to hit barriers that keep them from completing their purchase. Creating an account can often be viewed as a barrier because it’s extra steps shoppers don’t want to complete, or they may not want to make an account.

10 abandoned cart email examples that will inspire you

Looking for inspiration for your cart recovery emails? Check out these cart abandonment email examples to help inspire your next cart recovery email:

  1. Rudy’s
  2. Gerry’s
  3. Adidas
  4. Bombinate
  5. Homes Alive Pets
  6. United by Blue
  7. Jack Wills
  8. Winc
  9. MCM
  10. Whisky Loot

Keep reading to see why these are some of the best abandoned cart email examples!

1. Rudy’s

First on our list of examples of abandoned cart emails is Rudy’s. This abandoned cart email features an urgent plea to complete the purchase of facial products. The email features the abandoned products, the quantity, and the total price.

Email from Rudy's inviting the shopper to check out their cart with facial products

Why this email is one of the best cart abandonment examples

Right out the gate, Rudy’s catches the subscribers’ attention by using a creative headline: “Don’t put this off like a software update.” It’s a creative way to urge the shopper to make a purchase and refrain from putting it off any longer.

Additionally, Rudy’s creates a sense of urgency. They tell the subscriber that their cart is “about to expire,” and so is their opportunity to get free shipping. Creating this sense of urgency encourages people to take action before their cart expires and they miss out on the limited-time shipping offer.

What you can take from this abandon cart email example

Creating a sense of urgency is a great way to get people to convert. Try using urgency to get people to act on your abandoned cart emails.

2. Gerry’s

Another excellent example of an abandoned cart email comes from Gerry’s. Gerry’s email reminds the subscriber that they left something in their cart and should return to purchase the products.

Gerry's abandoned cart email reminder a shopper of what's in their cart

Why this email is one of the best cart abandonment examples

Gerry’s abandoned cart email is a perfect example of branding your business through your abandoned cart reminders. They include their brand’s logo at the top and incorporate their band’s unique color palette into the email.

Incorporating your brand’s style into the email is critical for reminding people who you are. People interact with dozens of brands a day, so it can be easy for your business to get lost in the mix if you don’t brand your emails.

What you can take from this abandon cart email example

Adding your brand’s unique style to your abandoned cart emails will help jog shoppers’ memories and keep your brand at the forefront of their minds.

3. Adidas

Next on this list of abandoned cart email examples is Adidas. In this abandoned cart email, Adidas reaches out to a customer who left one of their shoes in their cart. The email features a picture of the shoe and invites the shopper to come back and reconsider buying the shoes.

Abandoned cart email from Adidas

Why this email is one of the best cart abandonment examples

This Adidas example is one of the best abandoned cart emails because of its creativity. Instead of saying a typical phrase like “did you forget something?” or “don’t forget about your cart,” Adidas took a creative approach with their abandoned cart email.

Adidas opened the conversation with, “Is your Wi-Fi okay?” It’s a creative way to remind users that they had forgotten something in their cart.

Additionally, Adidas also provides social proof to try and convince readers to buy the shoe. The email includes reviews and photos from real customers wearing the shoes to persuade the shopper to buy.

Social proof posts in the abandoned cart email

What you can take from this abandon cart email example

When you’re crafting your abandoned cart emails, think about adding social proof to convince shoppers to buy. They may not feel confident about buying but showing people how others like your products can give them the nudge they need to complete their purchase.

4. Bombinate

The next email of the cart recovery emails we’ll look at comes from Bombinate. In this email, the home décor ecommerce store reminded the shopper of their purchase by sending a clean and simplistic email inviting them to view their bag.

Abandoned cart email from bombinate

Why this email is one of the best cart abandonment examples

This email is one of the best abandoned cart email examples because of the subject line. One of the most challenging aspects of sending abandoned cart emails is getting prospects to open the emails.

Subject line for bombinate email stating they saved the shopper's cart

With Bombinate, the subject line immediately catches the shoppers’ attention by notifying them that they saved their bag. It entices the shopper to open the email to see what they left in their bag, especially if they got distracted and don’t remember.

What you can take from this abandon cart email example

When you’re trying to recover abandoned carts, you must think about how you can entice prospects to open your emails and review their cart. Creating an enticing subject line is critical to getting prospects to open your email.

5. Homes Alive Pets

If you’re looking for more abandoned cart email examples, take a look at Homes Alive Pets. This Canadian-based pet company creates abandoned cart emails that entice shoppers to come back and purchase their products.

Abandoned cart email featuring a dog

Why this email is one of the best cart abandonment examples

Home Alive Pets takes a fun approach to letting their subscribers know that they left products in their cart.  They use fun phrases like “pawsome” to make their emails relevant to their brand and attention grabbing.

What you can take from this abandon cart email example

When you create emails, think about ways you can have fun with your email content (if it fits your brand’s tone). By making your abandoned cart emails more fun and engaging, you’ll encourage more people to complete their purchases.

6. United by Blue

Next on this list of cart recovery emails comes from United by Blue. United by Blue takes a funny approach to enticing subscribers to complete their purchases.

Simple email from United by Blue encouraging customers to come back and buy

Why this email is one of the best cart abandonment examples

United by Blue is a great example of abandoned cart emails because it focuses on showing the subscriber how easy it is to complete the purchase. By stating “You’re a click or two away,” it entices subscribers to complete their purchase because the process is presented as simple and easy.

What you can take from this abandon cart email example

When you craft your abandoned cart emails, think about how you can make the process as simple as possible for subscribers. You can take a similar approach to United by Blue and share how quickly the process can be done within your email text!

7. Jack Wills

If you’re looking for cart abandonment email examples, look no further than Jack Wills. Jack Wills creates abandoned cart emails that draw users’ attention and get them to open the email and finish their purchase.

Abandoned cart email inviting a man to come back and complete his purchase of a shirt

Why this email is one of the best cart abandonment examples

Jack Wills is another example of a great subject line. Their subject line takes a creative approach by stating the person’s cart is having abandonment issues.

Jack Wills subject line

In this example, Jack Wills takes a creative approach to their subject line and makes it seem as though the shopping cart is a real person.

What you can take from this abandon cart email example

Try to make your subject lines relatable to your subscribers. Your subject line should resonate with your audience, so they’re more likely to open it. Think of what will entice your audience to notice your email in their inbox and open it.

8. Winc

If you’re looking for examples of abandoned cart emails, take a look at Winc. Winc is a wine selling company that takes an enticing approach to their abandoned cart emails.

Winc email inviting shoppers to come back and complete their purchase with a discount

Why this email is one of the best cart abandonment examples

Winc is a fantastic example of abandoned cart emails because it utilizes a special offer to sweeten the deal for shoppers. The shopper who received the email was offered $20 off their order since it was their first. Making this special offer sets a great first impression for new shoppers and entices many of them to come back and finish their purchase.

What you can take from this abandon cart email example

When you craft your abandoned cart emails, consider what tactics you can use to convince prospects to complete their purchase. Whether it’s free shipping, a discount, or somethign similar, consider how you can sweeten the deal and convince them to purchase.

9. MCM

Another company on our list of cart recovery examples is MCM. This sophisticated bag retailer creates abandoned cart emails that are simple, informative, and get the job done.

Email featuring multiple handbags left in a person's shopping cart online

Why this email is one of the best cart abandonment examples

MCM is a great example of cart abandonment emails because it takes a simplistic, yet informative approach. The email focuses on sharing the products the shopper left behind to jog their memory. It also includes pricing, the total amount, and a button to head straight to checkout.

What you can take from this abandon cart email example

Your abandoned cart emails should be simple and get to the point. If you try to do too much or add too much, you may distract users from the goal you want them to complete. Keep your emails focused to help you recover more carts.

10. Whisky Loot

To wrap up this list of abandoned cart email examples, let’s look at Whisky Loot. Whisky Loot is a liquor company that uses fun and creativity to entice prospects to complete their purchase.

Whisky Loot abandoned cart email showcasing the benefits of their product

Why this email is one of the best cart abandonment examples

Whisky Loot is one of the best abandoned cart email examples because they use their emails as an opportunity to highlight the benefits of their product. Their fun and creative approach enables them to show shoppers why they should ultimately convert.

What you can take from this abandon cart email example

When you’re crafting your abandoned cart emails, think about how you can show prospects that your product is the best fit for them. Highlight benefits that show your subscribers why they should convert.

Start creating your abandoned cart emails today

Now that you’ve seen some cart abandonment email examples, it’s time to turn this inspiration into action! But if you need help creating your cart recovery emails, WebFX can help.

With our email marketing services, we can help you create abandoned cart emails that increase your company’s revenue. Our email marketing software, EmailMarketingFX, helps you automate the process so you can send emails to people who abandon their carts without lifting a finger.

Ready to drive more revenue for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our email marketing services!

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