Should You Outsource Email Marketing? 4 Signs You Should (And How to Do It)

Did you know that 89% of marketers say email marketing is their primary marketing strategy to reach prospects? Email marketing is an excellent strategy for helping your business grow online, but you need to dedicate many resources to build a strong plan.

It can feel overwhelming to manage your email marketing campaign, so you may consider outsourcing your email marketing. So, why should you outsource email marketing? And who do you outsource it to? Keep reading to get the answer to questions like:

• What can you outsource for email marketing?
• Why outsource email marketing?
• What do email marketing companies provide?
• How do you find the right company to outsource email marketing?

Download Now: Email Marketing Checklist for Outsourcing Email

What can you outsource for email marketing?

You can outsource multiple tasks for email marketing, including:

• Strategy
• Creative assets
• Management
• Audits
• And more

What you outsource for email marketing will depend on your:

• Goals
• Budget
• Skills
• And more

For example, your business might outsource to an email marketing service to streamline campaign management or to an email marketing agency to improve campaign strategy and return on investment (ROI).

Watch Now: In-House vs. Agency Marketing: Which is Best?

Why outsource email marketing?

If you’re on the fence about outsourcing email marketing, here are four reasons you want to outsource your email marketing.

1. It saves you time

One of the biggest reasons to outsource email marketing is that it saves you time.

Email marketing is a time-consuming strategy if you want to do it right. You must take time to design each email, create on-brand copy, send it to subscribers, and then monitor your emails’ performance. When you’re busy trying to manage other marketing projects and strategies, it’s easy to get bogged down with all the work you need to do with email marketing.

Not to mention, if you’re short on staff or resources, it can make it even more challenging to compose an effective email marketing strategy. If you want to save time and focus your energy on other more significant marketing projects, you’ll want to consider outsourcing your email marketing.

2. It costs less

When you think about whether to outsource email, another good reason to do so is the cost. When you keep your email marketing strategy in-house, you risk paying more for your email marketing efforts.

Between paying for your staff, software, and additional resources, your costs can add up quickly. If you’re looking to save money, you’ll want to consider partnering with an email marketing agency.

When you outsource your email marketing, you can often save money by getting more resources and tools from a marketing company. For example, WebFX is an email marketing company with in-house marketing technology in the form of MarketingCloudFX.

MarketingCloudFX is a suite of marketing tools and features to help businesses run successful campaigns. When it comes to email marketing, you’ll get access to EmailMarketingFX, our email management platform.

3. It provides you with experts

So, why outsource email marketing?

Well, by outsourcing email marketing, you’ll get access to email marketing experts. When you rely on your internal team, you may not have any experts in email marketing. While they may have some experience with it, they aren’t experts.

When you outsource your email marketing, you can partner with a company with a team of experts to help you with your email marketing. They work on email marketing campaigns day in and out, so you’ll have a team that knows how to maximize your return on investment (ROI).

4. It provides you with insight

When you spend hours creating and running email marketing campaigns, it can be hard to see what’s working and what isn’t. It can make it challenging to find your campaigns’ problems, ultimately costing your business revenue.

When you outsource email marketing, though, you can get insider insight. You’ll have a team of experts that can analyze your email marketing campaign, identify problems, and improve your strategies. As a result, you can increase revenue for your business.

What do email marketing companies provide?

Email marketing companies offer digital marketing strategies and technology to help businesses like yours successfully launch and manage email campaigns.

This includes full-service email marketing solutions like:

• Developing email marketing strategies
• Creating professional email designs
• Writing user-focused, on-brand email copy
• Implementing A/B or split tests for campaigns
• Tracking and analyzing campaign metrics to determine ROI
• Optimizing subscriber lists through audience segmentation
• And more!

Discover: An Award-Winning Email Marketing Agency

How do you find the right company to outsource email marketing?

If you’re considering outsourcing email marketing, you need to choose the right company to work with for your email campaigns. So, how do you find a good email marketing company? Here are four ways to find the right company to outsource your email:

1. Look at their packages and pricing

When you’re looking for the right email marketing company, start by looking at their packages. You want to see what they offer to ensure that they provide everything you need to run your campaign. Some common things to look for in your package include:

• Email design
• Email coding
• Subject line testing
• Conversion tracking
• Subscriber list management
• Email performance monitoring

Aside from what your package includes, you’ll also want to look at how much your package costs. You want to focus on companies that fit within your allotted budget and provide you with the services you need.

2. Look at their resources

When you outsource email marketing to a company, you want to see what resources they offer.

First, look at whether the agency includes tools. You want to partner with a company that provides email management tools to make your life easy. A tool like EmailMarketingFX, for example, can help you create, send, and manage your email marketing campaigns. It makes it easy for you to handle emails from start to finish.

Another resource you’ll want to look at is the people.

You want to outsource your email marketing to a team with enough people to work on your campaign. It ensures your campaign gets the attention and care it needs. At WebFX, for example, we have a team of marketers, designers, developers, and copywriters to help you handle your email campaign, which means you get everything you need in one place.

3. Look at their portfolio

When you choose a company for email marketing outsourcing, you want to take time to look at their portfolio. Their portfolio provides you with insight into the type of campaigns they’ve run previously, as well as the results they’ve driven for their clients.

You want to partner with a company that you know will produce good work and drive results with your email campaign. If you don’t see any information about what results they’ve driven with email marketing campaigns, you can always contact the company of interest and ask for some samples of work they’ve done.

4. Look at their experience

When you’re trying to choose a company to outsource email marketing, you want to partner with an experienced one. You don’t want to entrust your email marketing campaign to just any agency. You must choose a company that has years of experience in digital marketing.

Generally, you’ll want to partner with an email marketing company that has more experience (rather than less) with email marketing, so you can ensure you’re working with the best and maximizing your ROI.

Outsource your email marketing today

Email marketing is an excellent strategy for helping your business nurture leads towards conversion. When you’re busy running your business, you want to have a trusted partner that will manage your email marketing campaigns. If you’re looking for the right company, look no further than WebFX.

We have a team of over 500 marketing experts that can help you craft a custom email marketing campaign for your business. Our client-first approach enables us to create campaigns that drive results. In the past five years, we’ve driven over $10 billion in sales and over 24 million leads for our clients. You can feel confident that we’ll drive results that help your business grow online.

Ready to create more compelling emails? Contact us online or call us today at 888-601-5359 to speak with a strategist about our email marketing services!