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10 Email Banner Examples to Take Notes On

10 Email Banner Examples to Take Notes On

Marketing emails can do a lot of things. They can drive purchases, convey helpful information, spread brand awareness, and more. But they can only do those things if they’re designed effectively, which requires them to have the right elements. For a lot of emails, that means having banners.

Email banners are visual elements (usually at the top of emails) that catch the user’s eye and work alongside the body copy of the emails they appear in. In certain emails, they can do a lot to help drive up engagement and conversions.

On this page, we’ll look at 10 different email banner examples that you can use to inspire your own banners.  We’ll look at emails from the following companies:

  1. Designmodo
  2. Elysium
  3. Shutterstock
  4. Polaroid
  5. NFL Sunday Ticket
  6. Paperless Post
  7. Lego
  8. Aldo
  9. Pendleton Whisky
  10. Nintendo

Keep reading to see each of those examples of email banners, and then be sure to subscribe to Revenue Weekly — our email newsletter — for more helpful digital marketing info!

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1. Designmodo

email banner designmodo

The first example email banner on our list comes from Designmodo. This banner is extremely simple — just a plain blue banner background with some white text on it.

This approach is great for when you’re trying to avoid overwhelming the user, as well as for when you want to prioritize the text without distracting users with excessive visual elements. Designmodo also include a simple call-to-action (CTA) button on the banner that users can click to watch a presentation.

2. Elysium

email banner elysium

Elysium offers another great example email banner, this one slightly more complex than Designmodo’s (though not by much). It uses a similar plain background with text on top of it, including a CTA button. Unlike Designmodo, though, it also throws in some photos in the background. These photos appear to show off the company’s product.

Additionally, the message of this banner is a bit more eye-grabbing — it offers a chance to save money on an Elysium subscription, and the CTA even uses the alluring phrase “Save Now.” This phrasing is definitely a good idea, as you want your banners to grab users’ attention and draw them in.

3. Shutterstock

email banner shutterstock

Shutterstock offers a prime example of knowing your audience and what you sell. 

For their email banner, the main feature that jumps out is a large (and extremely detailed) image of an eye. Since Shutterstock sells images, this is extremely appropriate. Not only is it eye-catching (no pun intended), but it also shows off an example of their products.

We also see a few elements resembling a webpage, most notably the shopping cart icon and “Log in” button in the top right corner. That’s a theme we’ll continue to see in several of the other email banner examples later on this list.

4. Polaroid

email banner polaroid

This Polaroid email offers a bold, iconic, and attention-grabbing banner. It uses the classic Polaroid rainbow of colors, and shows off a high-quality photo of a classic Polaroid camera. The headline also grabs users’ attention, declaring, “The Original is back.”

There’s no specific element of this that should be highlighted above the rest. Rather, the standout element of this banner is simply the overall effect. It’s bold, appealing, and makes great use of white space.

You may want to consider going for a similarly vibrant approach in your own emails, but it all depends on your branding.

5. NFL Sunday Ticket

email banner nfl sunday ticket

This email is all about NFL Sunday Ticket and YouTube TV. The banner at the top of the email uses typical NFL branding with the logo superimposed on a football stadium photo. It also highlights the savings that are available to new subscribers.

These savings are the highlight of the email. Naturally, they go front and center in the banner. 

Part of the idea of an email banner is that it tells the users what they need to know right up front. That way, they still see the promotion even if they don’t read the whole email. This email banner gets it right.

6. Paperless Post

email banner paperless post

In this Paperless Post email, we see more of what we started to see in the Shutterstock email earlier: Webpage design elements. Despite being in an email, this banner features a navigation bar of sorts at the top of the page. Clicking on the buttons there leads users to different sections of the Paperless Post website.

This is great for helping keep users engaged and drawing them in to the Paperless Post site. It’s also very appropriate for this email, since its purpose is to help users learn more information about the company.

7. Lego

email banner lego

Lego offers yet another example email banner that resembles a website. In fact, so close is the resemblance that if I had been shown this image without any context, I would have assumed that it was taken from Lego’s site. 

You have the navigation bar, the “Lego Shop” logo, and the “Account” button in the top right corner. This is smart, because think about it: For a lot of businesses, the struggle is to get people to visit your website. But with emails like this, you can do things the other way around — you can basically send your website to them

In the case of this email, the lower section of the banner also incentivizes a purchase right out of the gate.

8. Aldo

email banner aldo

Just like with Lego, this email from Aldo looks just like a website homepage, with a navigation bar that people can use to visit different sections of their website. It also nails the attention-grabbing aspect of a good email, promoting a sale and featuring a giant “50%” that is impossible to ignore.

Sometimes this is a good idea for your own emails — featuring a particular word, number, or phrase in such large text that users see it before anything else. Of course, it’s most effective if that word/number/phrase is an especially appealing one.

9. Pendleton Whisky

email banner pendleton

This Pendleton email is a standard promotional email, and its banner reflects that. Ultimately, the banner in this email achieves one purpose: To promote Pendleton’s branding. First, you have an image of the product. Behind it, you see a cowboy on a horse, and the text states, “We are true western tradition.”

Immediately, you have a very strong sense of what Pendleton’s brand is based around. The company presents its product as a rugged, all-American (particularly western) drink, and it only takes a quick glance at this email banner to learn that. Your banners should likewise convey your own company’s branding.

10. Nintendo

email banner nintendo

Yet another of the best examples of email banners — and the last on our list — comes from Nintendo. As you can see, this email was sent out to someone on their birthday. Further down in the email, Nintendo offers a special discount and some other rewards. However, the banner alone is very effective.

It may not be anything super complicated — it’s a generic “happy birthday” message with a picture of Nintendo’s most well-known characters — but it helps form a deeper connection with the recipient. Sending out a birthday message suggests a deep investment in the user by the company, which makes the user more likely to engage with them.

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Design better marketing emails with WebFX

Using these email banner examples as a model, you can now get to work creating your own marketing emails. But email campaigns can be a lot of work, from conceptualizing them to designing them to sending them out.

If you want help managing your email marketing efforts, you may want to partner with a professional agency like WebFX. We have decades of experience with digital marketing, and our email marketing services can help you reach just the right audience with just the right emails — including stunning email banners.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!

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