Digital Advertising Analyst

Are you interested in working on the WebFX digital marketing team? Then we're interested in you! Check out this page to learn more about being a Digital Advertising Analyst.

The position at a glance:

  • Location: Harrisburg
  • Type: Full Time
  • Compensation: Negotiable

If you think you're a good fit, fill out an application form below!

What We're Looking For

Desired Education

Bachelors in Marketing, Communications, Information Systems, Business, Statistics or related major (Please include GPA on resume)

General Knowledge

  • Intermediate knowledge of CRO
  • General knowledge of SEO
  • General knowledge of Google AdWords and Bing Ads
  • General knowledge of Google Analytics
  • General knowledge of HTML

Experience

Minimum of 2 years experience in CRO or minimum of 4 years experience in the marketing industry

Qualities

  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail

What You'll Do

Responsibilities

  • Perform research to establish a strong understanding of client’s business goals and propose solutions and strategies that meet their needs and drive their success on the web
  • Generate and provide resources to educate clients on the value of CRO, and actions involved to reach their goals
  • Identify CRO opportunities for clients, and lead testing processes
  • Manage ideation, planning, and execution efforts of CRO special projects, I.E. Design specs, freelancer contributions, etc.
  • Perform A/B, website usability, and website conversion rate testing
  • Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings.
  • Prepare monthly digital marketing campaign reports
  • Correct technical issues on the backend of website
  • Champion CRO best practices for clients
  • Direct the design of banner ads/landing pages, assuring that all web functionality is operating properly

Percentage Breakdown

  • 5% analyzing clients’ competitors
  • 5% working in the backend of websites/fixing technical issues
  • 10% managing external resources for CRO projects (i.e. Freelancers)
  • 10% creating reports for client campaigns
  • 15% analyzing data, identifying deliverables
  • 25% client strategy and analytics
  • 30% performing and analyzing A/B testing and other assessments

Training

  • Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
  • On-site, state of the art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

What You'll Get

Opportunities for Growth

WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Digital Advertising Analyst:

  • Digital Marketing Research Consultant
  • Director of Digital Marketing
  • Sr. Digital Marketing Research Consultant

Compensation

Negotiable

  • GPA 3.8+ : add up to $3k to high range
  • Elite college or university & graduation with high honors: Add $3.5k-$5k to high range

Candidates interested in the Digital Advertising Analyst position may also have interest in:

digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, etc.

  • Flexible Schedule
  • Pet Friendly Office
  • Profit Sharing
  • Little Amps Coffee & Tea Bar
  • Yoga
  • On-site Fitness Center
  • 150% Company Match Of Personal Charity Donations
  • Supplemental Insurance
  • IRA With Company Matching
  • Generous Paid Time Off
  • Employee Wellness Program
  • FXLearns Library
  • Activity Groups
  • Humanitarian Trips
  • Health/Vision/Dental Coverage
  • New Parent Support
  • Casual Dress Code
  • Home Buyer Program
  • Personal Desk Fund
  • Green Commute Benefits
  • Pawternity Leave

Apply for this position

Refer a new employee to WebFX & you could earn $500!*

To receive the bonus, just follow these steps:

  • Refer a job candidate by generating a referral link you send to your friends & post on your Facebook, Twitter, Blog, etc.
  • The candidate will need to submit their resume (via your referral link)
  • The candidate will then go through our hiring process.
  • If we hire them within 4 months of your referral, and they stick around, we'll send you a check for $500!*

Simple, right? So please, tell/post/tweet/blog to your friends about us. Get started by generating your referral link below using the referral URL tracking generator:

*The referrer will receive this bonus only after the new employee stays employed at WebFX for at least 90 days after his or her start date. The referrer is responsible for paying taxes on the referral bonus. Also, to qualify for the referral bonus, the successful candidate must have accepted our offer of employment within four months of your referral. In the event more than one person refers a successful candidate, we will award the referral bonus to the first referrer. The referrer must be an individual other than the applying job candidate.