Enterprise Digital Marketing: 5 Strategies for Online Growth
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With the right enterprise digital marketing strategies, you can take your online presence to the next level.
On this page, we’ll share five digital marketing strategies for enterprise companies, plus four tips for creating effective digital marketing campaigns.
5 strategies for enterprise digital marketing
Ready to start growing your small-to-medium enterprise business via digital marketing?
Check out these five digital marketing strategies for enterprises:
1. Search engine optimization (SEO)
Enterprise search engine optimization (SEO) involves taking your SEO campaign to the next level to help you increase traffic and sales for your business. With enterprise SEO, you focus on targeting high-value, high competition search results for your industry, products, or services.
With traditional SEO, you target long-tail keywords to drive more qualified leads to your business. Plus, you have less competition for those keywords. As your company grows, you can start focusing on more competitive keywords to help you reach more people interested in your business.
Aside from keyword selection, enterprise SEO involves:
- Improving site load time
When you’re targeting highly competitive keywords, you’re going to drive more traffic to your page. As a result, you need to ensure your site loads for your audience quickly. Enterprise SEO involves optimizing your site load time to ensure you’re delivering a fast and high-quality experience.
- Integrating responsive design
People will access your site from multiple devices. You must have a responsive design integrated into your website, so it adapts to whatever device someone uses.
- Writing SEO-friendly copy
When you’re trying to rank for highly competitive search results, you need to have high-quality content to go with it. Enterprise SEO involves creating copy on your site that’s optimized for search engines. When you invest in enterprise SEO, you’ll get SEO-optimized pages so you can rank in search results.
2. Pay-per-click (PPC) advertising
Next on our list of digital marketing strategies for enterprises is pay-per-click (PPC) advertising. PPC ads are paid advertisements that appear at the top of search results, on sites within the Google Display Network, and more.
Enterprise PPC is for businesses investing more than $25,000 per month on paid advertising plans. This strategy involves maximizing your return on ad spend (ROAS) to help your business increase its revenue.
When you invest in enterprise PPC, you’ll focus on:
- Streamlining online ad management
When you invest in enterprise PPC you must streamline the ad process to maximize your ROAS. Enterprise PPC helps you manage where you’re advertising and how much you spend on each ad campaign, so you can put your money towards campaigns that drive the highest return.
- Creating more creative ads
Enterprise PPC involves targeting highly competitive keywords, just like SEO. Since you’re bidding for competitive keywords, you need to step up your ad copy game to create more creative ads and get people to engage with your content over the competition.
- Earning more qualified leads and sales
Enterprise PPC involves optimizing your ad copy, landing pages, and keyword targeting to improve your leads and sales. You’ll focus on improving these aspects to create more relevant ads that resonate with your audience better.
3. Social media advertising
Enterprise social media advertising is one of the most effective ways to grow your business. Social media advertising involves creating targeted and visually engaging ads to obtain new leads for your business. You can advertise on numerous platforms, including:
When you invest in enterprise social media advertising, you supercharge your advertising efforts to help you appear in more social media newsfeeds.
Enterprise social media advertising focuses on:
- Running multiple campaigns
When you invest in social media advertising for enterprises, you focus on running various ad campaigns to try and reach as many leads as possible. You may run as few as 20 unique ads or as many as 200.
- Precise targeting
Social media advertising involves targeting people with the most interest in your business. With enterprise social media ads, you’ll target more people interested in your business using demographic information, device targeting, and more.
- Ad creative development
To have an effective social media advertising campaign, you need to optimize your ad copy to ensure it drives results. Enterprise social media advertising will help you develop better and more engaging ads to get more leads to take an interest in your business.
4. Content marketing
If you want to succeed with enterprise digital marketing, you need to invest in content marketing. Content marketing is extremely valuable to your business because it enables you to share your knowledge and expertise with your audience.
Content marketing can help your enterprise business boost traffic and obtain more qualified leads.
You can create numerous types of content, including:
- And more
To be successful with content marketing, you’ll want to do the following:
- Create multiple types of content
To be successful with content marketing, you need to create various types of content. Offer different ways to consume information, so you don’t neglect anyone in your audience. It will help you attract more people to your business and get them to check out your information.
- Create content often
If you want to be successful with content, you need to publish content regularly. Publishing content often creates new opportunities to increase traffic on your site, which helps you rank better in search results and generate more leads for your business.
- Use a content calendar to stay organized
A content calendar is critical to driving success with your strategy. It helps keep you organized and know when content is created, edited, and published.
5. Email marketing
Last on our list of enterprise digital marketing strategies is email marketing. Email marketing is one of the few strategies that enable you to connect directly with your audience. You send information to their inbox and nurture them towards conversion.
When you launch an enterprise email marketing strategy, you can send numerous types of emails. From promotional emails to reminders, you can keep your audience connected with your business.
If you launch an enterprise email marketing campaign, you’ll do the following:
- Segment your audience
To have a successful email marketing campaign, you need to segment your audience. Audience segmentation involves grouping people together based on their interests, demographics, and more. It enables you to deliver more relevant content to your subscribers.
- Personalize the experience
A personalized email experience will lead to more engagement with your business. Personalization can be anything from using the subscriber’s name in the email to giving them a special offer unique to their interests.
- Use email management software
When you run an enterprise email marketing campaign, you’re going to send a lot of emails. By using email marketing software, like EmailMarketingFX, you can create, send, and monitor your email campaigns all in one place.
4 tips for creating an effective enterprise digital marketing campaign
Now that you know the different enterprise digital marketing strategies you can use, it’s time to create your plan. Here are four quick tips for using digital marketing for enterprise companies:
1. Get personal
When it comes to your enterprise marketing campaigns, don’t be afraid to get personal with your marketing content. Whether it’s an email or a social media ad, you want to tailor the information to the person seeing it.
Segment your audience into groups based on their interests or demographics and deliver relevant information to them.
For example, if you’re selling beauty and skincare products, you may segment your audience based on who uses a specific type of product. So, if your product was a unicorn facemask, you may target younger women over older women because it’s more likely to appeal to them.
2. Establish a budget
Before you launch any campaigns, you need to know how much you’re willing to spend. You must determine how much you want to pay for each strategy so you can establish a marketing budget and stick to it.
Your budget will also help you confirm that an enterprise-level strategy is best for you. Since enterprise strategies typically involve spending more money to reach more people, you want to ensure you have the budget to do that.
3. Use tools and software
When you’re managing enterprise marketing strategies, you’re managing a lot of traffic and leads. You must rely on marketing tools and software to ensure you don’t leave leads out or send people the wrong information.
You can use an all-in-one platform, like MarketingCloudFX, to help you manage your strategies’ performance, track your return on investment (ROI), and more. Tools will help you keep your campaigns on track and manage them more efficiently to drive results.
4. Track performance
When it comes to digital marketing for enterprises, you need to track your strategies. Tracking your tactics enables you to see what’s working and isn’t working. As a result, you can optimize your approach so you can drive more valuable results.
Using a tool like MarketingCloudFX can help you keep track of your strategy’s performance. Instead of logging into different tools and downloading that data to then upload to a third-party tool, you get all your data in one place. It’s efficient and effective.
If you’re going to invest the money and time to build a marketing strategy, you want to ensure that it’s helping your business. By tracking strategy performance, you can determine which tactics drive the best results for your business.
Digital marketing for enterprise companies
With the right digital marketing strategies, you can take your enterprise business to the next level online.
Some of the digital marketing services we offer for enterprise companies include:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media advertising
- Content marketing
- Email marketing
Invest in enterprise digital marketing today
Enterprise digital marketing is an excellent opportunity for you to expand your reach online and increase sales for your company. But to do digital marketing for enterprise effectively, you need to have the right team, tools, and resources to drive results.
At WebFX, we have everything you need to run a successful campaign.
As a full-service digital marketing company, we offer numerous enterprise marketing strategies to help you grow your business online. Our team of over 500 experts has 25+ years of experience in digital marketing.
We create campaigns that drive results. In the past five years alone, we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients. We know how to create campaigns that enable our clients to grow online.
Ready to dive into enterprise digital marketing?