Skip to main content ↓
What Is an SEO Specialist? Experts Answer Your Burning Questions!
  • Home
  • Blog
  • SEO What Is an SEO Specialist? Experts Answer Your Burning Questions!

What Is an SEO Specialist? Experts Answer Your Burning Questions!

Last updated: October 23, 2023

What is an SEO specialist?

A search engine optimization (SEO) specialist improves a website’s visibility in search results on Google, Bing, and other search engines using research, writing, and analytical skills.

If your site won’t rank and your leads tank — who you gonna call? A search engine optimization (SEO) specialist! Equipped with proton packs an arsenal of marketing tools, SEO specialists can get your site to the top of search engine results, so you earn more leads and revenue.

But what is an SEO specialist, and what does an SEO specialist do?

Whether you’re looking for an SEO specialist job description, you’re aspiring to a career in SEO, or you want to hire an SEO expert, this post answers all your burning questions.

Otherwise, just keep reading, or choose an option below to get started!

Bonus: If you’re looking to hire an SEO specialist, we’ve got the guide for you! Claim your free SEO request-for-proposal (RFP) template and use it when reaching out to your shortlist of SEO pros!

Key takeaways

  • An SEO specialist improves a website’s visibility in search results on Google, Bing, and other search engines using research, writing, and analytical skills.
  • Major aspects of an SEO specialist’s job are auditing websites and existing SEO strategies, identifying and implementing optimization strategies, using data to evaluate and improve SEO and rankings
  • Some of the day-to-day tasks of an SEO professional include conducting keyword research, analyzing competitor websites, consulting with clients about their business goals, and more.
  • To become an SEO specialist, many people pursue a Bachelor’s degree in business, marketing, journalism / communications, or related field

What is an SEO specialist?

An SEO specialist improves a website’s visibility in search results on Google, Bing, and other search engines using research, writing, and analytical skills.

What job responsibilities do SEO specialists have?

SEO specialist job descriptions vary based on the type of company and whether the position is in-house or with an agency, but some of the major aspects of an SEO specialist’s job are:

  • Auditing websites and existing SEO strategies
  • Identifying and implementing optimization strategies
  • Using data to evaluate and improve SEO and rankings

Some of the day-to-day tasks of an SEO professional include:

Some SEO specialists have different expertise, focus areas, and processes — especially in-house vs. agency SEO specialists.

Insights from the experts: What’s the role of an SEO specialist?

To give you an inside look at what an SEO specialist is and what SEO specialists do, our experts weighed in.

Expert insights from

Trevin S
Trevin Shirey Vice President of Marketing

An SEO specialist is somebody with a wide range of skills within the SEO realm: The ability to make changes to a website to help it perform better in search engines.

 

This could involve many things, including making changes to the content of a website, making server-level code changes, adjusting the structure of a site, and more. Search engines take a look at many different factors when they evaluate a site, so an SEO specialist needs to have a variety of skills to help improve search visibility. A talented SEO specialist has both technical skills and marketing know-how.

Expert insights from

Cheyenne F
Cheyenne Ford Lead Internet Marketing Consultant

The role of an SEO specialist is to monitor trends and new releases related to the core algorithms for key search engines such as Google and Bing to determine a strategy for ranking websites better in organic results across the web.

 

Based on this analysis and industry research, we then determine the best course of action for the website and make updates to things from the page content, headings, and user experience — all the way to more technical items such as page speed, HTML code, title tags, meta descriptions, and more.

 

Ideally, the goal is to meet the expectations of a user based on their search query with the information that we provide on the page that they land on.

 

On a day-to-day basis, we monitor websites to ensure there are no overarching issues, perform competitor analysis, review rankings, dive into Analytics tools to track traffic and performance, and monitor lead/revenue data and then report back to and update clients on the actions taken.

How to become an SEO specialist

If you’re looking to kickstart your SEO career, we have some tips for you too! To become an SEO specialist, many people pursue a Bachelor’s degree in:

  • Business
  • Marketing
  • Journalism / Communications
  • Computer Science
  • Information Systems
  • Statistics
  • Or a related field

However, the specific requirements for working in SEO vary depending on your employer and SEO focus area.

What skills does an SEO specialist need?

Our expert Senior Talent Acquisition Coordinator, Emily Livingston, shared the top skills you need to succeed as an SEO specialist.

Expert insights from

Emily Livingston Senior Talent Acquisition Coordinator
  1. Passion/curiosity for the industry: The best SEO specialists keep tabs on industry changes and trends because they like to stay up to date with the newest advancements in the field! They do great work because this is the work that they love to do.
  2. Interest in analyzing performance metrics: We pride ourselves on driving tangible results for clients. We do this by making data-driven decisions to optimize our campaign strategies.
  3. Resourcefulness/curiosity: Our best marketers tinker and aren’t afraid to try new things. We use A/B testing to compare which strategies might work best so we can create personalized recommendations for each client.
  4. Being an ongoing learner: Our top SEO specialists love to do independent research and ask questions. In an industry that changes quickly and often, every project is a learning opportunity. There’s no limit to the information we can explore.

To learn more and view open SEO positions at WebFX, head over to our careers page and apply to join our team!

What roles are similar to an SEO specialist?

If you’re looking to become an SEO specialist, you’ll likely rub shoulders with other digital marketing-related roles. At some businesses, several of these roles might be merged with that of the SEO specialist. At others, the roles will be separate, and the SEO specialist will simply be working with the people in these roles.

The roles in question include:

  • Digital marketing manager: Digital marketing managers are in charge of handling a variety of digital strategies, with SEO being one of those strategies. People in this position might singlehandedly manage all digital marketing, or they might oversee the team of people who do.
  • SEM specialist: Search engine marketing (SEM) specialists are similar to SEO specialists since they focus on search engines, but their focus tends to be more on paid advertising than on organic SEO.
  • Email marketing manager: Email marketing managers handle all email campaigns, developing and sending out different types of marketing emails to leads and customers.
  • Social media specialist: Social media specialists run campaigns on various social media platforms to draw engagement and spread awareness of the company.

How do I find and hire an SEO specialist?

Want to work with an SEO expert to boost your site rankings but not sure how to get started? We have a few helpful resources:

Pro tip: Before hiring an SEO specialist, make sure you know what their plans and pricing include. At WebFX, our SEO experts follow the R.O.C.K.E.T. SEO process, which includes:

  • Research
  • Optimization
  • Content
  • Keywords
  • Earned media and links
  • Testing

To learn more about our transparent pricing and what it’s like working with SEO specialists at WebFX, check out our custom SEO packages!

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

Read More Clutch Reviews

Take the next step in your SEO journey!

Hopefully, this post answered your burning questions about what an SEO specialist is and what they do. If you’re ready to take the next step in your journey, choose an option below:

VIEW OPEN SEO JOBS!

GET MY FREE SEO QUOTE!

Don’t hesitate to reach out with questions — we’d love to hear from you!

Try our free SEO Checker

Boost your site’s search performance with our free SEO Checker. Analyze your website for optimization tips on titles, headers, content, speed, and more. Get a free report now to enhance rankings on Google, Bing, Yahoo, and beyond!

SEO Score
TO TOP