The Integrated Marketing Agency That Drives Revenue
Did you know that, according to Brafton, 65 percent of people favor integrated marketing campaigns?
These campaigns created a cohesiveness for your company and help you deliver a consistent message across all platforms. It’s a great way to get your audience interested and interacting with your brand, which helps you earn more conversions for your business.
On this page, we’ll provide you with five benefits of hiring an integrated marketing agency and tips for finding the right integrated marketing agency for your business. If you need help creating your integrated marketing campaign, contact us online or call us today at 888-601-5359 to speak with a strategist.
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What is integrated marketing?
Integrated marketing includes branding, advertising, communications, digital marketing, and design. It’s all aspects of your marketing campaign integrated together into one cohesive unit.
This strategy focuses on making your branding message consistent across all platforms. The three main components of integrated marketing are branding, relevancy/personalization, and the customer experience.
An integrated marketing agency will have the necessary skills to create an integrated marketing campaign for your business. These agencies focus on delivering solutions. They have a distinct skill set that allows them to integrate your marketing campaign and produce better results.
When you hire an integrated marketing agency, you get a team of experts that have the resources and skills to promote your company. They will blend your online and offline marketing efforts to create one seamless campaign. It helps you build consistency with your tone, messaging, quality, and brand.
With integrated marketing services, you will earn greater brand visibility, develop consistent messaging, and increase media coverage.
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Read our case studies for more a more in-depth look at our results.
What are the benefits of hiring an integrated marketing agency?
If you’re going to put in the money to hire an integrated marketing agency, you want to know how it will benefit your business. Check out these five awesome benefits to hiring an integrated marketing agency!
1. You get a team of experts
If you don’t have much experience with digital marketing strategies, it can be difficult to create a cohesive and effective integrated marketing campaign. When you hire an integrated marketing agency, you don’t have to worry about running your campaign. You worry about taking care of your business while a team of experts works on your campaign.
People who work at an integrated marketing agency are knowledgeable in their field. They know different marketing strategies and can work seamlessly to integrate them together. Integrated marketing agencies know how to run different campaigns and make them cohesive with one another.
You can rely on an integrated marketing company to have the skills, knowledge and expertise to run your campaign. Your company will see better results by relying on experts to run your campaign.
At WebFX, we have a team of 500+ experts that will help you create a customized integrated marketing campaign. To learn more about our integrated marketing services, call us today at 888-601-5359 to speak with a strategist!
2. Your campaign will always be up to date
Marketing trends are constantly changing. When you’re busy keeping up with the trends in your own industry, it’s challenging to know what’s going on in the digital marketing world. When you rely on an integrated marketing agency, you’ll get a team that’s constantly up to date on the latest trends.
An integrated marketing agency will keep on top of the latest changes in the marketing industry. Upon learning these trends and changes, they can adapt your digital marketing campaign to fit the changes to drive the best results for your campaign.
This gives you a leg up on your competition. Your campaign will always be up-to-date with the latest trends. It will help you to continue to reach valuable leads that turn into conversions for your business.
3. Access to tools
When you run an integrated marketing campaign, you need tools to run it. Digital marketing tools make it easier for you to create a campaign that drives results.
Each digital marketing campaign requires different tools. You’ll have a tool for your search engine optimization (SEO), a tool for your social media marketing campaign, and tools for your other strategies.
When you’re running your campaign on your own, it can become costly to invest in different tools. It’s even more challenging to keep track of all these tools and monitor your campaign.
With an integrated marketing company, you get access to numerous digital marketing tools that help you run your campaign. Many companies have their own tools or include tools in their campaign packages.
This allows you to have access to a range of tools at a lower cost than paying for each individual tool outright. In addition, you have a team of experts that will manage your campaign through these tools. You don’t have to worry about monitoring each campaign through individual tools.
4. You have support
It takes hard work to run a marketing campaign that drives successful results. If you’re working on your integrated marketing campaign alone, you can feel overwhelmed. When you rely on an integrated marketing company, you don’t have to run your campaign alone.
An integrated marketing agency will provide support for your campaign. You have people to rely on to help you create your campaign. They will have the knowledge and expertise to help create a successful campaign.
If problems arise with your campaign, you don’t need to worry about fixing it on your own. Your integrated marketing agency will be able to help you fix your campaign. It gives you a sense of security if there are issues with your campaign.
An integrated marketing agency gives flexibility to your campaign. Whether you’re launching a new campaign or your business is extremely busy, you have an agency to rely on to keep up with your campaign. You can focus on helping your business prepare for new leads, while your agency runs your campaign that drives them to your business.
5. Conjoined approach
When you rely on an integrated marketing agency, you will have a more cohesive campaign. Many companies have one department working on public relations, another on advertising, and another on social media. Their efforts are all in separate departments, which makes it challenging for you to create a cohesive campaign.
An integrated marketing agency will help your campaign work together in one integrated place. Your communication will be solid. The team will work cohesively to create a campaign that drives valuable results for your business.
A conjoined approach drives better results for your campaign. Your campaign will appear consistent across all platforms, which creates a unified look for your business. It helps you engage more people and get them interested in your business.
How do I find the right integrated marketing agency for my business?
You’re ready to start using integrated marketing for your business, but how do you find the right agency? Let’s take a look at five tips for helping you find the right agency for your business.
1. Determine what you need
Before you start looking into integrated marketing agencies, it’s crucial that you establish your business’s needs. You must know what you need before you start your campaign.
First, you’ll want to establish the services you need. Whether it’s pay-per-click (PPC) or email marketing, you must establish how you want to reach your audience. This will help you narrow your focus on companies that offer all the services you need.
Next, you’ll want to establish your campaign goals. What do you hope to achieve by running an integrated marketing campaign? Setting goals will help you choose a company that is going to help you reach those goals.
Once you know what you need, you can start researching integrated companies more.
2. Look at their services
The first thing you’ll want to do when looking at an integrated marketing agency is look at their services. If you know which services you need, you can easily figure out which companies will fit best for you.
There are numerous services you can use, including:
- SEO
- PPC advertising
- Email marketing
- Social media marketing
- Content marketing
- Influencer marketing
- Web design
- Copywriting
- Video marketing
These are just a few of the many services an integrated marketing company will offer. You will narrow your focus by weeding out companies that don’t offer the services you need.
If a company has all the services you need, you’ll want to look into each of those services and see what they offer.
Each company offers different features in their packages. It’s important that you see what those features are, so you can determine if they’re a good fit for your business. You want a company that offers features that will help your business grow.
3. Look at their portfolio
If you want to know the kind of work an integrated marketing company does for their clients, just check out their portfolio. This gives you complete insight into how a company works and produces results for their clients.
When you look for a portfolio, see if that integrated marketing company has experience with your industry. If they do, you can see how they run campaigns for businesses in your industry. It will help you determine if they are a good fit for your business.
If they don’t have experience in your industry, you can see how they run campaigns for others. It’s still a viable way for you to see how they run campaigns.
You also want to see that they drive results. A great integrated marketing company will know how to drive results on various platforms. You’ll want to stick to considering companies that show you the work and results they drive.
4. Check out client testimonials
Client testimonials are as valuable as word of mouth. You want to know that others have had a positive experience with an integrated marketing company. By checking out client testimonials, you’ll get insight into their experiences with a company.
Companies that have dozens of client testimonials are a good start. If numerous people are satisfied with a company’s work, it’s a good sign that you’ll be satisfied with it too. Check out the testimonials to see what people are saying about their services.
5. Ask questions
When you’ve narrowed your focus down to a few integrated marketing companies, take time to ask them questions. This will help you get to know a company better and determine if they’re a good fit for your business.
You can ask questions, such as:
- How will you integrate my digital marketing campaign?
- Who will be working on my campaign?
- How do you go about starting a campaign?
- What happens if there is an issue with one of my campaigns?
- Is there someone I can contact if I have questions or concerns?
These are just a few questions you can ask an integrated marketing company to see if they’re a good fit for your business. It will help you narrow your focus on the best integrated marketing company for you.
Good agencies have more than 50 testimonials.
Great agencies have more than 100 testimonials.
WebFX has over 1,100+ glowing client testimonials.
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WebFX is a top integrated marketing agency
Integrated marketing helps you create a more cohesive campaign for your business. You will build a more consistent branding message across platforms which will result in more leads and conversions for your business. At WebFX, we have over 29 years of experience creating integrated marketing campaigns.
We’re a full-service digital marketing company that specializes in integrated marketing campaigns. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives valuable results for your business.
If you’re looking for a company you can count on to drive results, look no further than WebFX. In the past five years, we’ve driven over $10 billion in revenue and over 24 million leads for our clients. We focus on helping our clients achieve results that help them grow their business.
Don’t believe us? Just ask our clients! Check out our 1,100 client testimonials that attest to the great work we do for them!
Start using integrated marketing today
If you’re ready to start using integrated marketing to create a better digital marketing campaign for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!