Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
What is a Digital Marketing Agency?
A digital marketing agency helps businesses reach, nurture, and convert users through online channels like search, paid, email, social, and more.
In other words, a digital marketing agency is your revenue-driving, time-saving hero when it comes to marketing your business online.
Ready to dive in? Get answers to more questions about digital marketing agencies, including “What does a digital marketing agency do?” by reading below!
A digital marketing agency provides professional services to help businesses improve their visibility, reach, and revenue from online channels. Digital marketing companies work with clients on a one-time or ongoing basis and offer services for search, paid, email, social, and other digital channels.
What does a digital marketing agency do?
Expert insights from
Emily CarterWebFX Content Delivery Lead
Digital marketing agencies help clients drive results online. Whether combining content marketing and SEO to boost your brand in search results or launching targeted social ads — digital agencies help you reach and convert more leads into revenue.
A digital marketing agency provides online marketing solutions to help businesses improve brand awareness, lead generation, and sales through online channels. These solutions come in the form of digital marketing services like:
In some cases, digital marketing firms will also specialize in specific sectors. For example, a franchise marketing agency will build its plans based on the challenges, KPIs, and needs of franchises.
What should a digital marketing company do for its clients?
Now that we’ve covered some of the services a digital marketing agency offers, let’s look at what, specifically, a digital marketing agency should do for its clients.
A reputable digital marketing company should do the following for clients:
Learn your business & marketing goals, audience, and market
Provide your business with a custom strategy or plan for achieving your goals
Give your team regular updates on work completed, overall performance, and more
Track your marketing performance to provide accurate updates and goal tracking
Help your business navigate market changes, digital marketing shifts, and more
With those in mind, here’s how a digital marketing agency can help:
Identify, create, and implement valuable marketing strategies: Digital marketing agencies work with clients to create and implement custom marketing strategies that best suit their business and provide the best return on investment (ROI).
Track campaign progress and provide comprehensive reports: Digital marketing agencies will track the progress and success of your marketing campaigns and provide you with comprehensive custom reports, so you always stay in the loop.
Evaluate results: Digital marketing agencies will also evaluate the results of marketing strategies and campaigns to identify which strategies are driving the most revenue for your business.
Generate leads and sales: Overall, the main goal of digital marketing agencies is to generate web traffic and leads and increase sales for your business through their innovative marketing strategies.
Maintain open communication: You can expect a digital marketing agency to stay in frequent contact with you while you are working together. They may provide regular reports and progress updates and discuss any new problem areas or new techniques.
Serve as an extension of your marketing team: You can also expect that a top digital marketing agency will act as an extension of your marketing team. They can help free up time and allow your team to focus on other marketing tasks.
Why hire a digital marketing agency?
There are a few benefits with hiring a digital marketing agency, including the following:
1. Save time and money
Working with digital marketing agencies, especially full-service agencies like WebFX, can save you time and money in the long run. Many agencies allow you to bundle multiple services into one package, and can often offer discounts for doing so.
You can also save time by working with one team to manage multiple campaigns and platforms instead of communicating with different agencies and teams. And digital marketing agencies can take a few projects off your hands, so you can spend more time focusing on your most important tasks.
2. Identify revenue-driving strategies
Sometimes it can be tricky to track which marketing strategies are driving the most leads and sales for your business.
Digital marketing agencies can use state-of-the-art marketing tools and software to see exactly where your leads and sales are coming from, so you can focus your efforts on the strategies that are most effective.
When you partner with an agency like WebFX, you get access to a team of experts, plus marketing tech, that can propel results beyond what you thought possible. Our team at WebFX specializes in all areas of digital marketing, from the creative to the technical. This 360-degree approach saves time, leverages niche expertise you may not have available in-house, and helps you maximize (and track) revenue across channels!
Emily Carter, WebFX Content Delivery Lead
Some digital marketing agencies also offer access to their own marketing tools. Our clients at WebFX have access to the Open AI-powered software MarketingCloudFX, where they can monitor results across multiple campaigns, track the sources and phone calls, and much more.
3. Streamline campaign management
By working with a digital marketing agency, you will have access to industry experts who can help you effectively manage your campaigns and develop strategies that will increase your revenue.
And if you have multiple campaigns and platforms, an agency can help you manage each one. With team members specializing in various marketing roles, digital marketing agencies allow you to streamline your campaign management all in one place.
How do I hire a digital marketing agency?
Get a quick overview of how to hire a digital marketing agency below:
Research digital marketing services, from what they cost to what they should include
Get stakeholder input on objectives, budgets, and agency expectations
Ask for referrals from your professional network
Read agency case studies, reviews, and testimonials
Request a meeting with the top candidates and ask questions
Get custom pricing and deliverables
Want to learn more about finding the best digital marketing agency for your business? Check out our guide below!
Learn more about digital marketing companies with these FAQs:
What is digital marketing?
To understand how a digital marketing agency works, it’s best to first understand the basics of digital marketing. A simple explanation is that digital marketing is the marketing of products and services online.
What services does a digital marketing agency offer?
Great digital marketing agencies offer a variety of services to help their clients achieve their marketing goals. This includes digital marketing services like:
SEO
PPC
Content marketing
Web design
Email marketing
Social media management and marketing
And more
Digital marketing uses online platforms and technology to effectively market your products and services on the Internet, so you can better reach and convert qualified leads. With digital marketing, you can also easily monitor customer behavior and engagement, so you can track the success of your campaigns and easily identify which strategies are driving results.
On average, digital marketing services can cost anywhere from $3,000 a month or more for small-to-midsized businesses (SMBs). But remember — this is just an estimate.
Because there are many different services that flow into digital marketing, the cost of digital marketing services aren’t set in stone. They can depend on a number of factors like:
You know a digital marketing agency’s definition, and now you’re ready to unlock their benefits.
Get a turnkey solution to online marketing with our full-service digital marketing agency, which creates custom, effective strategies for SEO, PPC, social media, email marketing, and more. Browse our digital marketing services now or contact us online today to learn more!
Try our free Marketing Calculator
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
