8 Types of Email Marketing to Engage Your Subscribers
There are numerous types of email marketing you’ll want to use to engage your audience. It will help you build a better relationship with your audience. On this page, we’ll discuss eight types of email marketing you can use to engage your audience.
Looking to leverage the different kinds of email marketing, but don’t have the time? Use WebFX’s email and lead nurturing services to launch email marketing campaigns for abandoned shopping carts, re-engagement, and more.
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1. Welcome emails
Welcome emails are extremely important because they can help make a positive first impression on your audience. These are the first emails subscribers receive from your business once they sign up for your email list.
You want to market your business in a positive light, and your welcome emails should be memorable and worth reading.
Welcome emails allow you to make your branding clear and help subscribers become more familiar with your brand.
Customers want to feel important to your business. Welcome emails can also show your subscribers how you value them.
A great way to value your subscribers is to send them an offer when they first sign up. It can be a discount, free trial, or something similar. It’s a great way to thank them for signing up for your emails and show them that you appreciate their business.
Welcome emails are the most effective type of email to earn conversions. In fact, they generate four times more opens and five times more clicks than regular emails. By adding an offer, you are sweetening the deal and enticing your audience to convert.
People are already excited about learning more about your brand, so adding an offer gets them even more excited.
Welcome emails are an important type of email marketing that help you market your brand to new leads and get them excited about your brand.
2. Educational emails
Educational emails are a great way to market your brand. These emails help your audience learn more about your business. They’re a great type of email to send to help your audience obtain basic information about your business.
Some subscribers may be familiar with your brand, but they may not have a lot of knowledge about it. Educational emails are an opportunity for you to market your brand and your business to your subscribers.
In these emails, you can tell your subscribers about your brand, your products, and how they can use your products to improve their lives. It will help them understand your brand and how your products will help them.
These emails are a great opportunity to provide your audience with knowledge about your products. It helps them learn more about your business and see the benefits of making a purchase from your business. When your audience feels more informed and educated, they are more likely to buy a product or service from your business.
3. Special offer/promotional emails
Special offer and promotional emails are one of the most effective forms of email marketing. These are the emails that get your audience to act. People love receiving emails about sales, discounts, and other bargains.
These emails are a great opportunity for you to engage your audience and get them interested in your products. You can send them special perk emails that benefit only them because they are a subscriber. This makes your audience feel more appreciated for being a subscriber.
Special offer and promotional emails also entice them to remain subscribed and engaged with your emails. If you send promotions that you can only get through emails, your subscribers will want to continue hearing from your business to see the promotions. It may even motivate them to encourage others to subscribe to receive those benefits.
These emails are also great for earning conversions. Your offers entice your subscribers to make a purchase.
4. Re-engagement emails
Your subscribers all behave differently. Some will engage with your brand often, while others may lose interest or not engage as frequently. It is important that you use re-engagement emails to put your brand back in the forefront of their minds and get them interested again.
Re-engagement emails help you market your brand to your subscribers that don’t engage much with your emails anymore. It’s an opportunity to get them interested in your brand again and improve your email marketing engagement rates.
These emails focus on subscribers and their experience. You want to engage them and ask them how you can improve their experience. This is an opportunity for you to get subscribers back and help provide them with a campaign that suits their needs.
By using re-engagement emails, you can discuss your brand with your subscribers and figure out how they want to experience your brand. It will help you shape a better email marketing campaign that will lead to more conversions for your business.
5. Cart abandonment emails
This type of email marketing is crucial for earning additional conversions. Many people will visit your site, put things in their cart, and decide not to purchase. You may think it is a lost sale, but cart abandonment emails can help you re-engage those users and get them to convert.
People often fill their carts with products, but decide to take more time to think about if they want to purchase those products or not. If you leave it up to your subscribers, they more than likely will forget about it and won’t purchase. Cart abandonment emails can help you keep the thought in the front of their minds.
These emails let subscribers know that they left something in their cart. They often say, “Still thinking about buying?” or “[Product name] is still waiting for you!” People open these emails and see what they left in their cart.
Many subscribers will look at these emails and decide to purchase. You want to send these emails, so you can encourage your audience to come back and convert.
6. Time-sensitive emails
Time-sensitive emails are a great way to market your business and products to subscribers to get them to convert. These emails are very powerful because they entice subscribers to take advantage of a limited time promotion. It creates a sense of urgency that subscribers need to act now.
These emails are a great opportunity for you to market certain products. You can pick products that you know your subscribers like, and time-sensitive emails help you compel them to make a purchase before time runs out.
When sales only happen for a limited time, people are more enticed to participate. They don’t want to miss out on the deals for products they like.
These emails are a great way to boost engagement and conversions for your business.
7. Review emails
Reviews are important for any business. They help new customers decide if they want to purchase from your business. When email subscribers buy products from your business, it’s a great opportunity to invite them to review your products.
You can send a follow-up email and ask your subscribers to review the product they recently purchased. Don’t try to force them to write a positive review. You want to encourage honest experiences with your product, so people know the reviews are authentic.
This is a great way to engage your audience and get them to think about your products more. They can think about their experience with your product and share that experience with others. It’s an opportunity for your business to garner more conversions down the line.
By sending review emails, you will keep your audience engaged with your brand. It will help you get honest experiences with your products, which can encourage more people to purchase your products.
8. Confirmation emails
This type of email marketing is crucial to your plan. People want to receive confirmation emails to make sure you received their purchase. Whether they are booking an appointment or purchasing a product, they want confirmation.
It is important that you send confirmation emails to purchasers. They get the information they need, and you can market your brand. It’s another opportunity to get your audience thinking about your brand.
These emails help you build a better image of your brand. Sending confirmation emails helps subscribers feel more comfortable with your business.
This is a great way to engage your email subscribers one more time. They will always refer back to this email for their purchase, which means they will keep engaging with your brand.
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WebFX is a top email marketing company
Email marketing is a great way for your business to interact with your leads. If you want to earn more conversions for your business, you need to invest in email marketing to nurture these leads. At WebFX, we know how to create email marketing campaigns that help you turn your leads into conversions.
Just check out some of our lead nurturing services:
|Welcome or onboarding||Greet first-time subscribers, website visitors, leads, and more.|
|Recruiting||Attract new and qualified employees.|
|Seasonal||Highlight holidays like Mother’s Day or promote holiday sales, like Black Friday.|
|Re-engagement||Connect with subscribers who haven’t visited your website in a specific timeframe.|
|Event||Promote an upcoming event, like a webinar, in-store sale, or product launch.|
|Abandoned cart||Alert subscribers or website visitors that left your website without completing their purchase.|
|Post-purchase||Build brand fans with post-purchase emails that share helpful guides, encourage feedback, and more.|
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