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Locksmith SEO Services that Unlock More Phone Calls & Revenue

Secure more of the things you need to grow your business, from more service calls to emergency call-outs with locksmith SEO services from WebFX. Our custom, data-powered strategies and award-winning locksmith SEO experts will help you soar above the competition and unlock more service calls and revenue from your search rankings. Get your free quote today to get started with our locksmith SEO agency!

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Alongside 1,500+ other seamless CRM integrations

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Get Found First When People Need You Most

From getting locked out of their house to needing an emergency repair after a break-in, make sure home and business owners in your area find you at the top of search results when they need a locksmith.

Our SEO services for locksmiths target locals in your service area with optimized local listings, maps profiles, and content. That means higher rankings above your competitors in critical searches that generate service and repair bookings.

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Dominate Your Local Service Area

Stand out from your biggest competitors and rank at the top of the search results when home and business owners search for locksmith services in your local area.

Our SEO solutions include competitor research and analysis alongside data-backed optimizations to propel your website and local listings to the top of the search results. The result? You outrank your competitors and book more service calls in your service area to keep your team busy.

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Tie Every Service Job Back to Your SEO Strategy

Don’t guess when it comes to knowing how much revenue your SEO strategy drives for your locksmith company.

With our client-exclusive software, RevenueCloudFX, you can track everything from phone calls, form fills, and service calls, and tie it all back to your SEO strategy. Oh, and you can also use RevenueCloudFX to spy on your competitors and get the upper hand.

Our Custom Approach to SEO Services for Locksmiths

When it comes to our locksmith SEO company, we don’t believe in one-size-fits-all SEO strategies. Your locksmith company is unique, and we believe your SEO strategy should match.

That’s why our locksmith SEO experts take the time to get to know your company, all the way from your needs to your goals to target market to develop an SEO strategy designed to help you book more jobs and grow your business.

SEO Audit
Local SEO
Dedicated Account Manager
Ongoing Management & Optimizations
Local Listing Management
Google Business Profile Optimization
Optimized SEO Content
And more!
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Transparent
ROI Reporting
Advanced
Marketing Technology
Your Business Goals
380+ Locksmith SEO Experts
Data & Expertise
in Locksmiths

$607M+

revenue driven for home and facility services businesses

Tech That Fuels Revenue and Business Growth for Locksmiths

Completely set up by our team, our client-exclusive software, RevenueCloudFX, makes driving revenue and growing your company breeze. From tracking phone calls to service call bookings to competitor rankings, it can do it all.

Discover RevenueCloudFX
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Secure More Service Bookings in 2025

Keep your service calls and job schedule filled, from emergency repairs to new lock installations and everything in between, with our locksmith SEO company.

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Transparent Locksmith SEO Pricing & Plans — Designed Just For You

At WebFX, we provide all our pricing and deliverables upfront, so you never need to worry about hidden fees and surprise charges. Plus, we tailor your SEO plan to your unique needs, goals, and target market to ensure your SEO strategy gives you everything you need and nothing you don’t.

Request pricing

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Pricing Starting At

$3,000 /month

for Locksmith Companies

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  • Dedicated team of Locksmith SEO experts
  • Local SEO, plus on-page, off-page, and technical SEO
  • Call, lead, and job tracking
Get a free proposal

“Working with the team at WebFX has greatly improved our presence online and helping us to get new customer eyes on our services.”

Halo Overhead Doors

“I tried several other internet marketing companies through the years and WebFX is far and away the best I’ve worked with and it’s not even close. I definitely get my bang for the buck with WebFX. I can’t recommend WebFX enough.”

Electrical Service & Repair

Home Services Case Studies

Painting Company

challenge

Increase visibility for local B2B and B2C painting services.

Key Initiatives
  • Content audit and consolidation for keyword cannibilization, thin content, or mismatched intent
  • Creation of fresh content based on insights from content audit
  • Refresh on all core service pages
290%
increase in page 1 keywords

Painting Company

Key Initiatives
  • Content audit and consolidation for keyword cannibilization, thin content, or mismatched intent
  • Creation of fresh content based on insights from content audit
  • Refresh on all core service pages

Interior Furnishings

challenge

Drive B2B and B2C purchases for custom home cabinetry.

Key Initiatives
  • Refresh old product page content
  • Update SEO title tags to include CTA
  • Optimize internal linking to product pages
  • UX improvements to ecommerce functionality
450%
increase in SEO revenue

Interior Furnishings

Key Initiatives
  • Refresh old product page content
  • Update SEO title tags to include CTA
  • Optimize internal linking to product pages
  • UX improvements to ecommerce functionality

Window & Door Company

challenge

Drive B2B and B2C quote requests for window, patio, and sunroom projects.

Key Initiatives
  • Test new ad creative for search ads
  • New keywords added from search terms audit
  • Launch new remarketing campaigns with custom audiences
88%
increase in PPC lead forms

Window & Door Company

Key Initiatives
  • Test new ad creative for search ads
  • New keywords added from search terms audit
  • Launch new remarketing campaigns with custom audiences

Specialized Services

challenge

Increase sales for soundproofing materials via the website.

Key Initiatives
  • Add CTAs to Email Marketing Emails
  • Add Product Images to Emails Sent
  • Support Email Strategy with SEO and PPC
78%
increase in email conversions

Specialized Services

Key Initiatives
  • Add CTAs to Email Marketing Emails
  • Add Product Images to Emails Sent
  • Support Email Strategy with SEO and PPC

Window & Door Company

Challenge

Drive B2B & B2C leads for local hurricane-proof window & door replacements.

Key Initiatives:
  • Build out optimized SEO location pages
  • Implement new pages for commercial services
  • Add new pages for window types with professional SEO content
31%
increase in SEO closed won sales

Window & Door Company

Key Initiatives:
  • Build out optimized SEO location pages
  • Implement new pages for commercial services
  • Add new pages for window types with professional SEO content

Flooring Company

Challenge

Increase brand awareness for flooring company via Pinterest lead generation campaign.

Key Initiatives:
  • Campaign Audit
  • Paused Traffic Driving Campaign
  • Refocused Budget To Lead Gen Campaign
144%
increase in leads from social

Flooring Company

Key Initiatives:
  • Campaign Audit
  • Paused Traffic Driving Campaign
  • Refocused Budget To Lead Gen Campaign

HVAC Company

Increase visibility and leads from local organic search results via localized SEO.

Key Initiatives:
  • Improved site with more CTAs, internal links, and drop-downs
  • Refreshed service info section
  • Optimized content ahead of seasonal demand
114%
increase in revenue YoY

HVAC Company

Key Initiatives:
  • Improved site with more CTAs, internal links, and drop-downs
  • Refreshed service info section
  • Optimized content ahead of seasonal demand

Landscaping Company

Increase local landscaping leads from organic search.

Key Initiatives:
  • Enhanced core pages with targeted keywords and location information
  • Created new service-specific pages for better keyword targeting
  • Developed service area pages focusing on top locations
32%
decrease in cost per SEO lead

Landscaping Company

Key Initiatives:
  • Enhanced core pages with targeted keywords and location information
  • Created new service-specific pages for better keyword targeting
  • Developed service area pages focusing on top locations

Garage Door Company

Increase leads for local garage door services from social media.

Key Initiatives:
  • Tested new “before and after” ads
  • Launched “look-alike” (LAL) audiences using first-party data
237%
increase in leads from social

Garage Door Company

Key Initiatives:
  • Tested new “before and after” ads
  • Launched “look-alike” (LAL) audiences using first-party data

HVAC Company

Increase local leads for the HVAC company through organic search optimization.

Key Initiatives:
  • Created service-focused blog content
  • Improved user experience and CTAs on key blog posts
  • Enhanced SEO through technical optimizations
68%
increase in SEO leads YoY

HVAC Company

Key Initiatives:
  • Created service-focused blog content
  • Improved user experience and CTAs on key blog posts
  • Enhanced SEO through technical optimizations

Partner with an Award-Winning Locksmith SEO Agency

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Work With Our Locksmith Experts

Just fill in the form, and let our experts handle the rest.

FAQs about Locksmith SEO Agencies

Get answers to your questions about locksmith SEO agencies below:

Why partner with WebFX for locksmith SEO?

If you’re new to SEO, figuring out how to do SEO for locksmiths can be challenging. Here are a eight of the best SEO practices to help you get started:

1. Optimize for location-based keywords

When a potential customer is looking for a locksmith, they likely want to find one that can help them as soon as possible. This means they’ll search for terms related to their location, and choose one that is relatively close.

In order to reach local customers, you’ll need to optimize not only for keywords related to locksmiths in general, but also for keywords related to your location. For example, “locksmith services in San Diego” would be a much better keyword than simply “locksmith services,” because it would attract visitors who are looking for businesses where you already are.

2. Make your site mobile-friendly

Think about the situations in which people typically call a locksmith. Your services are likely needed quite often by those who are locked out of their cars or homes—those who have no way of getting to their computers. Instead, they’ll use their smartphone or other mobile device to search the Internet.

Because of this, mobile-friendly sites are especially important for your business. If your site is only accessible on desktop or laptop computers, you could be losing a lot of business from people who are stuck in a parking lot or on their front lawns looking for assistance.

The best way to reach customers on all devices is by using responsive design, which displays the same regardless of screen size or browser. When it comes to Google SEO for locksmiths, mobile-friendliness is also a ranking factor.

3. Regularly update your website content

Search engines prefer sites that are frequently updated with “fresh content.” The easiest way to do this is through the addition of a blog. Just update the blog at least twice per month, and search engines will be more apt to crawl and index your site. This will help boost your page rankings, so when someone types “need a locksmith in Chattanooga TN” or “best commercial locksmith in Allentown, PA” into Google, your locksmith company will come up on the first page of listings.

4. Aim for natural backlinks to your site

When a search engine sees that backlinks to your website are occurring from other reputable, high-quality sites around the Internet, the search engine will assume that your site is also reputable and high quality.

However, it’s important that you never buy links as a part of your locksmith SEO strategy. This practice can get you blacklisted by search engines. Instead, create quality site content (like the content on your blog), and allow the links to develop naturally. Encouraging others to link to it is perfectly fine, but stay away from link farms and any site that offers links in exchange for payment.

5. Consider running PPC ads

Pay-per-click, or PPC, ad campaigns are a great way to attract customers, even before your SEO strategy has time to take effect. Essentially, you can create small ads that will display when people search for keywords you choose—as long as your bid is the highest.

 

The word “ad” will be noted on the paid search advertisement, but that won’t negate the fact that your company’s name will be the first one the searcher sees. Many times, people will click on these links, which take them directly to landing pages on your site. You’ll pay each time the link is clicked, so make sure your PPC ads are very targeted, and evaluate their conversion effectiveness regularly.

6. Keep an eye on your competitors

Is there a locksmith across town that seems to be getting tons of business that you’d like to have? Do a thorough examination of their website. See what keywords they seem to be using, check out their PPC ad campaigns and look at all their social media and blog posts. Then, learn from what they seem to be doing that you’re not. Chances are good that a few hours of investigation can help you significantly!

7. Encourage happy customers to leave reviews

Satisfied customers often have to be prompted to leave online reviews in favor of your locksmith company. Feel free to (gently) remind them, especially after you’ve done great work. If positive reviews of your business on sites like Google and Yelp begin to show up in search results, potential customers will see them and likely feel more comfortable giving you a call.

8. Be active on social media

You may not feel like you have the time to devote to Facebook, Twitter or Twitter, but you owe it to your business to spend a couple of hours every week or so on at least one social platform. Although this won’t directly affect SEO, having a strong social presence will improve your reputation and branding.

Being active on social media also allows you to engage with customers and answer their questions. This will show them that you care about their needs (and their business), and will encourage them to become repeat customers if and when they find themselves in need of a locksmith again.

How do I do SEO for locksmiths?

If you’re new to SEO, figuring out how to do SEO for locksmiths can be challenging. Here are a eight of the best SEO practices to help you get started:

1. Optimize for location-based keywords

When a potential customer is looking for a locksmith, they likely want to find one that can help them as soon as possible. This means they’ll search for terms related to their location, and choose one that is relatively close.

In order to reach local customers, you’ll need to optimize not only for keywords related to locksmiths in general, but also for keywords related to your location. For example, “locksmith services in San Diego” would be a much better keyword than simply “locksmith services,” because it would attract visitors who are looking for businesses where you already are.

2. Make your site mobile-friendly

Think about the situations in which people typically call a locksmith. Your services are likely needed quite often by those who are locked out of their cars or homes—those who have no way of getting to their computers. Instead, they’ll use their smartphone or other mobile device to search the Internet.

Because of this, mobile-friendly sites are especially important for your business. If your site is only accessible on desktop or laptop computers, you could be losing a lot of business from people who are stuck in a parking lot or on their front lawns looking for assistance.

The best way to reach customers on all devices is by using responsive design, which displays the same regardless of screen size or browser. When it comes to Google SEO for locksmiths, mobile-friendliness is also a ranking factor.

3. Regularly update your website content

Search engines prefer sites that are frequently updated with “fresh content.” The easiest way to do this is through the addition of a blog. Just update the blog at least twice per month, and search engines will be more apt to crawl and index your site. This will help boost your page rankings, so when someone types “need a locksmith in Chattanooga TN” or “best commercial locksmith in Allentown, PA” into Google, your locksmith company will come up on the first page of listings.

4. Aim for natural backlinks to your site

When a search engine sees that backlinks to your website are occurring from other reputable, high-quality sites around the Internet, the search engine will assume that your site is also reputable and high quality.

However, it’s important that you never buy links as a part of your locksmith SEO strategy. This practice can get you blacklisted by search engines. Instead, create quality site content (like the content on your blog), and allow the links to develop naturally. Encouraging others to link to it is perfectly fine, but stay away from link farms and any site that offers links in exchange for payment.

5. Consider running PPC ads

Pay-per-click, or PPC, ad campaigns are a great way to attract customers, even before your SEO strategy has time to take effect. Essentially, you can create small ads that will display when people search for keywords you choose—as long as your bid is the highest.

Denver Locksmiths Ad

The word “ad” will be noted on the paid search advertisement, but that won’t negate the fact that your company’s name will be the first one the searcher sees. Many times, people will click on these links, which take them directly to landing pages on your site. You’ll pay each time the link is clicked, so make sure your PPC ads are very targeted, and evaluate their conversion effectiveness regularly.

6. Keep an eye on your competitors

Is there a locksmith across town that seems to be getting tons of business that you’d like to have? Do a thorough examination of their website. See what keywords they seem to be using, check out their PPC ad campaigns and look at all their social media and blog posts. Then, learn from what they seem to be doing that you’re not. Chances are good that a few hours of investigation can help you significantly!

7. Encourage happy customers to leave reviews

Satisfied customers often have to be prompted to leave online reviews in favor of your locksmith company. Feel free to (gently) remind them, especially after you’ve done great work. If positive reviews of your business on sites like Google and Yelp begin to show up in search results, potential customers will see them and likely feel more comfortable giving you a call.

8. Be active on social media

You may not feel like you have the time to devote to Facebook, Twitter or Twitter, but you owe it to your business to spend a couple of hours every week or so on at least one social platform. Although this won’t directly affect SEO, having a strong social presence will improve your reputation and branding.

Being active on social media also allows you to engage with customers and answer their questions. This will show them that you care about their needs (and their business), and will encourage them to become repeat customers if and when they find themselves in need of a locksmith again.

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