One of the most popular and effective ways to target your leads is by using search engine optimization (SEO) advertising. Whether you’re curious about SEO advertising or already know the basics and want to learn more, you’ve come to the right place.
On this page, we’ll talk about how SEO advertising works, and how you can adopt a campaign that will increase your website traffic and overall sales.
If you’d like to speak with an SEO specialist before reading on, give us a call at 888-601-5359. We’d love to chat with you about your optimization and advertising goals!
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What is search engine optimization advertising?
Search engine advertising refers to the ways that you can choose to promote your business within a search engine. That search engine could be Google or Bing, but in this post, we’ll be referring to Google.
Search engine optimization advertising is one of the best ways to ensure that your website reaches the users you value most, and it does so in two major ways.
Broken down, here are the definitions of each:
- Search engine optimization (SEO): Improving your website in a variety of ways so that it’s able to show up highly in search engine results pages. It’s also known as SEO, and strategies range from keyword research and content creation to backlinking and user-friendliness.
- Advertising: Advertising refers to the ways that you can promote your business or products in search engines. This piece of the puzzle is referring to things like pay-per-click ads, or PPC.
When you combine these two terms, you end up with a wonderful mix of strategies that work like a charm to drive traffic and revenue to your business.
Read on to know why this strategy is so tried-and-true among marketing specialists and business professionals!
Why your business needs SEO advertising to succeed
There are millions of businesses out there and there’s really no such thing as an industry that’s not competitive. No matter what, you’ll always have competition that is trying to take sales away from your business and attract them to theirs.
That being said, your placement in search engine results pages, or SERPs, is absolutely crucial. It determines who wins the sale between you and your competitor.
It sounds like a game of life and death for your business, and it absolutely can be. Especially because 93% of online experiences begin with a search engine.
This figure shows that if you’re not appearing in search engines, you’re likely not going to get any traffic to your website. But it’s not enough to simply rank in search engines, if you don’t rank at the top, you can kiss your traffic goodbye.
A staggering 75% of users stick to looking at only the first page of search results. That means only 25% of users will even make it to page two.
That being said, it’s crucial that your website not only ranks in search engines but that it ranks highly.
Why search engine optimization advertising is so effective
Now back to our search engine optimization advertising strategy — how can it solve the problem of bad rankings?
Let’s look at the SEO part of the term first.
Why SEO is effective
First and foremost, it’s important to understand that SEO works to improve your organic rankings. These are the results that appear below all the ads and aren’t marked with an “ad” tag.
SEO works to improve your organic rankings by targeting keywords that are important to your key audience, including plenty of links to other pages on your site, ensuring a positive user experience and tons of other aspects that’ll rank you higher in the SERPs.
Your organic rankings are harder to control than paid advertising placement, and it can take a long time to work your way to the top.
That’s why search engine optimization and advertising strategies are a match made in heaven.
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Why advertising is effective
The advertising part of the term, also known as pay-per-click (PPC) advertising, is another effective way to increase traffic to your website. These ads show up at the very top of search engine results pages, and can include an image of your product, customer rankings, and a link to your product page.
One of the best things about PPC ads is that you don’t pay for ad space in search engines up front. Rather, you only pay every time the ad is clicked. This makes PPC an extremely cost-effective strategy. Not to mention, if you place an ad for a keyword and win the bidding war, your ad will show up immediately.
Paid advertising is so important, and also extremely effective, since users that click ads are 50% more likely to purchase your product in comparison to someone who visited your site by clicking an organic result.
When you opt for PPC ads, you’ll be able to control everything from Google’s proprietary ad software known as Google Ads. There, you can control what keywords you target, how much you are willing to bid on a keyword, and limits on your budget.
Why search engine optimization advertising is the best strategy around
You can only imagine the success you’d have after combining both SEO and advertising techniques, but there is one big reason search engine optimization advertising is the best strategy you can adopt if you want increased website traffic, increased sales, and increased revenue year over year.
When you combine both SEO and PPC, you have an opportunity to take over a huge chunk of real estate in search engines.
Check out these scenarios to better understand:
You’ve only opted for SEO
You’ve read countless articles telling you that SEO is the best marketing option out there, and those articles weren’t wrong.
However, there are a few issues with only opting for an SEO campaign.
- SEO results can take months to come to fruition
- It takes a lot of time to optimize your site for target keywords that you want to rank for
- If you operate in a competitive industry, it's difficult to rank highly right away
Although SEO is a great place to start and the best long-term marketing strategy out there, you can increase its effectiveness tenfold when you add advertising into the mix.
You’ve only opted for PPC
You have a generous budget for advertising in search engines, and you decide to give it a go.
If you only opt for PPC campaigns, not everyone will trust your PPC ads. This is because they aren’t as natural as SEO is for generating interest for your business. It’ll work for your business at first, but in the long run, you’ll need to invest in SEO for additional growth.
However, if you win the bid for your keyword, your ads are available immediately. This might be of interest to your business if you’d like to generate ads quickly.
There’s nothing wrong with opting only for PPC ads, but again, the effectiveness can be multiplied when partnered with SEO.
You’ve opted for search engine optimization advertising
Now it’s time to talk about the magic that happens when you combine SEO and PPC, otherwise known as search engine optimization advertising.
Here’s what happens when you start a search engine optimization advertising campaign:
- If you win the bid for your PPC ads, your ads will show up right away. This ensures that you're still at the top of SERPs while you wait on your SEO campaign to drive results.
- Your SEO campaign starts to improve your rankings, and you now have a PPC ad at the top of results, as well as an organic result halfway down the page. This means users will see your business twice on the first page of results.
- After a few months, you now rank in the top three organic positions for a keyword, and you have an ad for the same keyword. You're now dominating search results for your target product or service.
WebFX is a leading search engine optimization advertising agency
If you’re looking to hire an agency that can provide you with the best of the best in terms of marketing strategies, WebFX is here for you.
We offer SEO and PPC services that have driven astronomical results for previous clients. Matter of fact, we’ve been able to generate $1.5 billion in client revenue in the last five years alone.
Not to mention, we have over 550 clients that love our services so much, they took the time to write us a customized testimonial!
If you want to reap all the benefits of a search engine optimization advertising campaign, but want to leave the fine details to the professionals, WebFX is here for you.
For a free quote, contact us online or give us a call at 888-601-5359. We can’t wait to help you improve your business with a one-of-a-kind search engine optimization advertising campaign!