Keyword research is a crucial part of SEO. SEO operates on keywords. When users conduct searches, they use keywords to help generate a list of results that fit their query best.
If you want to reach leads that are interested in your Orlando business, you need to use the right keywords. There are numerous keyword research tools you can use to help your business choose the right keywords. When you conduct keyword research, you want to focus on keywords that will attract the most qualified leads.
That is why it is best to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords will generate better results for your business.
These keywords are more specific than short-tail keywords, which only contain one or two words. Long-tail keywords work better for your campaign because they attract traffic that is the most interested in your business. Someone who searches “Boat rental shop in Orlando, FL” is going to be more interested in your business than someone who just searches “boat.”
Long-tail keywords, like “Boat rental shop in Orlando, FL,” generate better results for your campaign. You’ll obtain more qualified leads that you will nurture towards conversion.
When you conduct keyword research, you produce better results for your campaign. You’ll attract more qualified leads and earn more conversions for your Orlando business.