How 10X Engineered Materials Built Unmatched AI Search Visibility with WebFX’s OmniSEO®

In a landscape where AI is rapidly reshaping how users search, 10X Engineered Materials saw an opportunity to lead — not follow. With a highly technical product and a niche audience, they needed more than just keyword rankings. They needed to show up when buyers were researching products like theirs. That’s where WebFX’s OmniSEO™ came in, blending traditional SEO with AI visibility to fuel exponential brand exposure for 10X Engineered Materials.

37%

increase in total AI answers appearances

“This is an organization you do not buy from; instead, you partner with them. Read that again. Do not look at WebFX as a company from which you buy services, or you will miss real opportunities. The WebFX team became an extension of our team and has our digital back, across all platforms.”

Before OmniSEO®

Minimal presence in AI-generated answers (e.g., ChatGPT, Perplexity)
Content library lacked AI-relevant and niche query coverage
No visibility into brand mentions across generative engines
Product pages saw limited traffic due to low-volume keywords

After OmniSEO®

Featured in relevant AI-generated answers across key platforms
New content addressed untapped, high-value AI query clusters
Always-on AI visibility reporting across 10+ generative engines
Product pages gained exposure through content built for AI discovery

SuperOxAlloy Breakdown Graphic

10X Engineered Materials is an abrasive media manufacturer renowned for inventing and commercializing superoxalloy abrasives — a cutting-edge, eco-friendly solution used across surface-prep industries like automotive, industrial manufacturing, and food equipment. Made up of engineers and scientists, 10X offers superior safety, speed, and surface quality compared to traditional abrasives.

WebFX Approach

OmniSEO®, a strategy developed and trademarked by WebFX, is designed to help brands show up wherever their target audience is searching — not just on Google or Bing, but on ChatGPT, YouTube, Reddit, Perplexity, and other emerging AI platforms. For 10X, this meant strategically positioning themselves in front of engineers and technical buyers researching abrasives in AI-powered search tools.

Seed Content Creation on 10X’s Website

After identifying AI-relevant search queries tied to superoxalloy abrasives, the WebFX content team developed expert-level articles, FAQs, graphics, and videos to fill key content gaps.

These assets weren’t generic blog posts — they were tailored for credibility and AI consumption. From an in-depth guide on superoxalloys to a collaborative piece on AI in manufacturing, WebFX leaned into both client and in-house expertise to publish content built to be cited by AI engines.

Seed content serves as a high-authority source that can be referenced, cited, or even directly linked to by generative AI engines when responding to related user queries. Crafted with subject matter depth and strategic optimization, this content increases the likelihood that your brand becomes part of the AI-generated conversation.

10X AI Overview Visibility 1024x569

Content Syndication & Earned Media Outreach

With seed content live, the WebFX earned media team amplified it through outreach campaigns across relevant industry publishers and media sites.

For example, the AI in Manufacturing article alone was syndicated by 229+ outlets, reaching 45,000+ users. Each of these mentions helped 10X strengthen its authority, earn backlinks, and improve search and AI visibility.

“WebFX has a platform and business process that drives our digital marketing and sales success, we have worked with three other firms and no one else comes close to what WebFX accomplishes for us.”

AI Visibility Reporting

Unlike other agencies, WebFX doesn’t stop at publishing content — we deliver unmatched transparency into how that content performs in generative AI.

Through the OmniSEO™ platform, 10X now has 24/7 access to a personalized AI visibility dashboard that tracks:

Brand visibility across 10+ AI engines
Competitor AI performance comparisons
Which pages and queries are being used in AI answers

This dashboard has become a strategic asset for 10X — allowing them to track performance and outmaneuver competitors in an entirely new SEO battleground.

10X Anonymized AI Market Visibility Visibility 1024x576

#SeeingTheFX Results