Transforming ALL-TEST Pro’s Marketing Approach with WebFX’s Expertise

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By harnessing our knowledge and expertise in the electrical and electronic components industry, WebFX helped ALL-TEST Pro overcome key challenges in online visibility and user engagement. Through a tailored approach that included SEO optimization, PPC refinement, and conversion rate enhancements, ALL-TEST Pro experienced significant growth in their digital footprint. Explore how this partnership empowered ALL-TEST Pro to reach new heights in their industry.

71%

Increase in Contact Form Submissions

30%

Decrease in PPC Cost Per Lead

25%

Increase in Leads from Organic Forms

“Working with WebFX has helped us become more successful and prominent in our industry. They have taught us techniques and different marketing strategies to help us get the word out there about our company’s capabilities and products.”

Before WebFX

Limited online visibility made it difficult to reach target audiences
Inefficient campaigns with a high cost per lead
Website lacked a user-friendly, conversion-focused experience

After WebFX

Increased visibility in organic and paid search results
Streamlined user experience from customer journey optimization efforts
Improved cost per lead from each channel

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Serving businesses in industries ranging from automotive to aerospace and everything in between, ALL-TEST Pro provides electric motor testing equipment to keep their clients’ businesses running smoothly. No technician who operates motors, generators, or transformers wants to experience downtime if their motor fails. But when they trust ALL-TEST Pro for their motor testing needs, they can maintain those motors to generate consistent results.

With the speed and accuracy of ALL-TEST Pro’s equipment, technicians can spot potential problems before they spell trouble. And when the motors keep rolling, the results keep growing.

WebFX Approach

Improve Rankings for High Value Keywords via SEO

ALL-TEST Pro needed to improve their organic search visibility to attract more qualified traffic. Our team at WebFX tackled this with:

A comprehensive SEO audit to identify opportunities for improvement.
Enhancing on-page SEO elements like meta tags, alt text, and keyword-rich content tailored to search intent.
Optimizing website content and structure to align with target keywords for their industry.

These SEO efforts increased ALL-TEST Pro’s rankings for high-value keywords, driving more relevant organic traffic to their site.

“WebFX has helped us stay current and modern with the look of our website and they have helped us become a leading source in our industry in terms of developing fresh and relevant content”

Improve Conversion Rate Through CRO & Web Design

While generating traffic was important, ALL-TEST Pro also needed to convert more visitors into leads. WebFX implemented strategic conversion rate optimization tactics:

Restructuring the website layout to improve navigation and create clear conversion pathways.
Implementing strategic placement of calls-to-action and streamlined lead capture forms.
Enhancing the overall user experience through modern web design principles.

These CRO and web design improvements made it easier for visitors to engage with ALL-TEST Pro’s offerings, boosting lead generation.

“WebFX has helped us become more prominent digitally. They have rectified many user experience issues with our website and have made it more user friendly.”

Increase Lead Volume and Decrease CPL from PPC

ALL-TEST Pro’s PPC campaigns needed to be optimized for efficiency and better lead quality. Our PPC experts revamped their approach:

Refining keyword targeting to focus on high-intent search queries.
Crafting compelling ad copy that resonated with the target audience.
Conducting A/B tests to optimize ad performance and conversion rates.
Implementing advanced tracking to monitor and adjust campaigns continuously.

This data-driven PPC strategy increased lead volume while simultaneously decreasing the cost per lead for ALL-TEST Pro’s campaigns.

WebFX “helped [us] drive new and potential business to us through our website and through Google Advertising.”

Results