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Accelerating CEMB’s Keyword Ranking Power with WebFX

CEMB is the only company in the world that manufactures balancing equipment for three different automotive divisions. When they came to us looking to increase their online visibility, we knew we had to help them develop a one-of-a-kind SEO solution to help them gain traction in search engine results. Check out how we did it in this auto manufacturing case study!





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WebFX has so many offerings, and I can honestly say I don’t know anyone who doesn’t want a one-stop shop for all their digital marketing needs vs. bouncing from agency to agency.



CEMB USA is a wheel service equipment manufacturing company specializing in developing balancing machines, vibration sensors, and more for the automotive and engineering sectors.

Driven by Italian craftsmanship and keen attention to detail, CEMB produces quality machinery and products for automotive service centers and facilities throughout North and South America. 

The challenge: Rev up brand awareness

When their organic traffic and overall search engine visibility stalled, CEMB sought an agency to refuel their SEO strategy and spark more interest in their brand for leads.

CEMB had three goals in mind:

  • Increase brand awareness
  • Improve search visibility
  • Attract more qualified leads

Upon seeing WebFX’s stacked catalog of digital marketing solutions, CEMB saw us as a one-stop shop for all their SEO needs:

In the short period of time we’ve been working together, we’ve gone from zero to thousands of views of our site and can honestly say the traction is resulting in more emails, phone calls, and traffic on our website.”

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Business impact

Since working with WebFX, CEMB has:

  • Increased their total number of ranking keywords by 130%
  • Increased organic leads by 31%
  • Decreased their cost per lead by 30%

CEMB continues to attract qualified leads through their improved SEO strategy, which has increased search engine visibility through keyword optimization.

When talking about their experience with WebFX’s custom SEO solutions, CEMB said, “I’m not sure how we would function without WebFX. We have leads coming in from all over, and they’ve helped us go from being a mom-and-pop type of business to a professional-looking one in very short order.”

  • 130%

  • 31%

  • 30%


Custom SEO solutions from WebFX

CEMB is all about developing balancing machines and wheel service equipment to help get people and businesses on the road in tip-top shape. With that in mind, we got rolling with a custom digital marketing strategy perfectly balanced with CEMB’s unique SEO needs.

To help them drive more SEO success, WebFX:

  • Reorganized CEMB’s website via content restructuring and technical SEO to provide a seamless user experience
  • Performed extensive research and implemented high-value keywords to help CEMB rank for more middle- and bottom-of-funnel (BOF) search queries
  • Provided ongoing assistance with CEMB’s digital marketing strategy through regular results reporting from MarketingCloudFX and contact management via Nutshell CRM

When discussing their decision to partner with WebFX for SEO services, CEMB USA said, “I’m not sure how we would function without WebFX, honestly. We only have a single person working on the marketing side of things, and having the FX team on board is helping us get things done and stay organized.”

Drive SEO results that matter with WebFX

Like CEMB, we believe in offering quality services that deliver quality results. But while CEMB serves automotive and engineering industries, we’ve worked in over 200+ industries, bringing custom digital marketing solutions to our clients.

With 500+ digital marketing experts on board, we’re dedicated to driving meaningful results for your business. WebFX has generated over 24 million leads for clients, and we want to grow that number with you!

Don’t wait — check out our personalized digital marketing solutions to learn more, give us a call at 888-601-5359, or contact us online for a free quote!