How PowerGistics Increased Organic Engagement and Visibility with WebFX
In a highly competitive market dominated by lower-cost overseas products, PowerGistics needed a strategic digital approach to grow their traffic, increase product visibility, and drive revenue. By partnering with WebFX, they implemented a targeted SEO and PPC strategy that helped them reach more qualified leads and increase engagement across their site. Here’s how our partnership positioned PowerGistics to compete — and win — in a challenging industry.
77%
YoY INCREASE IN ORGANIC SEARCH SESSIONS
19%
YoY INCREASE IN ORGANIC PRODUCT PAGE VIEWS
“The team at WebFX listens to our needs and works with us to adjust plans if needed. We are on the same page regarding objectives, and it’s great to have a partner who will strategize with our team to improve our digital marketing presence.”
Before WebFX
- Competed against lower-cost overseas manufacturers without a strong digital presence.
- Lacked optimized content to rank for product-focused search queries.
- Limited internal resources to keep up with changing SEO and ad trends.
After WebFX
- Improved search engine visibility with more targeted organic traffic.
- Increased engagement on key product pages through strategic optimization.
- Gained a knowledgeable partner to guide digital growth with ongoing support.
PowerGistics designs and manufactures secure charging stations and storage solutions for schools, healthcare providers, and businesses. Based in the U.S. and backed by 150 years of combined experience, they serve clients ranging from public school districts to major tech companies like Google and AT&T. Their mission is to deliver practical, durable solutions that simplify device management while maximizing space and efficiency.
“We have healthy competition in the market, and being a US manufacturer, we battle less expensive options in our market due to overseas production.”
WebFX Approach
Targeting Product-Related Keywords
PowerGistics needed to increase organic search visibility for their product lines, but their existing website lacked the content and keyword targeting needed to compete effectively.
WebFX implemented a custom SEO strategy focused on keywords related to PowerGistics’ product offerings. Our team optimized product page descriptions and crafted original content tailored to the search behavior of their target audience. We also improved their internal link structure to enhance crawlability and indexing, making it easier for search engines to understand and rank their content. These efforts led to a 77% year-over-year increase in organic search sessions.
“I am impressed with their ability to quickly know and understand our business and our market, to create quality content, and to get us the results we are looking for.”
Optimizing Product Page Descriptions
Product pages weren’t attracting or retaining the attention of potential customers, limiting their ability to convert visitors into leads.
We audited PowerGistics’ product pages to identify optimization opportunities, then enhanced the content and structure to better align with search intent. By incorporating relevant keywords and improving layout for clarity and engagement, we helped increase organic product page views by 19% year-over-year. These enhancements ensured that more of the right users were reaching — and interacting with — key revenue-driving pages.
“As a small company, we don’t have the internal bandwidth to understand Google’s constantly changing algorithms. WebFX brings their knowledge to the table to help us understand trends.”
Identifying Negative Keyword Opportunities
PowerGistics wanted to drive additional traffic through paid channels but needed expert support to build an efficient, high-performing campaign.
WebFX created a PPC strategy tailored to PowerGistics’ product lines. We targeted high-value keywords relevant to their offerings, wrote custom ad copy, and integrated ad extensions to boost visibility and click-through rates. We also identified negative keywords to reduce wasted spend and ensure ads were reaching the most relevant audience. This campaign expanded PowerGistics’ reach and complemented their SEO efforts with immediate visibility in key search results.
#SeeingTheFX Results
77%
YoY INCREASE IN ORGANIC SEARCH SESSIONS
19%
YoY INCREASE IN ORGANIC PRODUCT PAGE VIEWS
WebFX Team
-
Adam
Internet Marketing
-
Courtney
Internet Marketing
-
Allison
Internet Marketing
-
Macenzi
DataTech
-
Alyssa
Social Media
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Natalie
Social Media
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Erica
Social Media
“The customer service, timeliness, and friendliness are above and beyond. It’s refreshing to work with people who truly value us as a customer and are willing to go the extra mile to make sure we are in a good place.”
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