PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors.
WebFX can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services.
Check out our pay-per-click management pricing table below to see what’s included in each of our PPC service plans and to learn more about how paid ads can drive results for your business.
Are you ready to get started with paid advertising? Contact us online to chat with an experienced strategist from our PPC team about earning more revenue with PPC ads.
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:888-601-5359
WebFX's PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.Director of Marketing
Swipe to the right on the table below to view additional PPC plans.
|Monthly PPC spend with PPC networks||$0 - $12,000/month ad spend (paid to networks)||$12,001 - $50,000+/month ad spend (paid to networks)||$50,001+/monthly ad spend (paid to networks)|
|Keywords in campaign||Up to 2,000||Up to 10,000||Up to 10,000|
|Google PPC Network|
|Bing PPC Networks|
|Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)|
|Google Display Network|
|Google In-Store Visit Reporting|
|Google customer match & audience match|
|Gmail Competitor Ads|
|MarketingCloudFX competitor intelligence|
|Initial campaign development & strategy|
|Advanced keyword research and selection|
|Ad campaign copywriting|
|Ad copy performance testing|
|Ongoing keyword development and tweaking|
|Dynamic keyword insertion into ads|
|Google analytics integration & goal tracking|
|Strategic bid management|
|PPC account settings monitoring (Ex. Geotargeting)|
|Campaigns will be managed through client's Google Ads account (client will retain Admin/owner access of all campaigns created)|
|Single account representative|
|Up to two personal consultations per month|
|Up to 100 web lead phone calls tracked per month (Included for all WebFX clients)|
|Up to 25 web lead phone calls transcribed per month (Included for all WebFX clients)|
|Monitoring clicks, conversions and click fraud activity|
|Setup and management of rule based bidding|
|International PPC campaign management (English only campaigns)|
|Setup of 1 Unbounce Landing Page template (optional)|
|Website conversion analysis reporting|
|Initial banner ad design for display & remarketing||Add $900||1 set included||1 set included|
|Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year)||Add $300||Add $225 a month (since 1 set is included each year)||Add $225 a month (since 1 set is included each year)|
|Website conversion analysis implementation||By Quote||By Quote|
|Social Media PPC Advertising||By Quote||By Quote||By Quote|
|Landing page performance testing||By Quote||By Quote|
|Monthly performance & analysis reporting|
|300+ SMEs behind campaign driving results|
|MarketingCloudFX Lead Tracking|
|Google Shopping Management||Included||Included|
|International Campaigns (Non-English) - Each additional language monthly management cost:||$275||$275||$275|
|Weekly Data Calls: Review campaign changes every 7 days||$400/month||$400/month||$400/month|
|Translation Services:||By Quote||By Quote||By Quote|
|One time setup||
$750 + 1 Months Management Fee
$700 + 1 Months Management Fee
1 Months Management Fee
|Progressive monthly management cost:||$500 or 15%, whichever is higher||12% of ad spend||12% of ad spend|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED||GET STARTED|
In addition to our PPC management services, we also offer platform- or strategy-specific PPC services, like for advertising on Facebook or targeting users with remarketing. Browse these services now, or contact us online to talk with an experienced strategist about these different options.
If you are looking to advertise on Google (whether with search, display, or shopping ads) or Bing, our core PPC management service offers what you're looking for in an online ad management service.
Our PPC management services allow you to get the most out of your campaigns, by taking every detail into consideration.
We offer custom strategies for mid-size businesses that allow you to find PPC advertising services that match the goals you have for the campaign.
For all campaigns managed by WebFX, you’ll get the latest in advertising technology to help target a precise market. Our campaigns utilize Google’s robust PPC network, text ad remarketing and banner remarketing to encourage previous visitors to convert, Google customer match and audience match to hone in your target audience, and more.
You’ll also get access to our proprietary software MarketingCloudFX, competitor intelligence, initial campaign development and strategy, and so much more.
When you choose the aggressive plan, you’ll have access to services including click, conversion and click fraud monitoring, in addition to set up and management of rule-based bidding. These additional services are beneficial because they help you fine-tune your campaign even more and monitor it to the best of your ability.
When you take it a step further and opt for our market leader plan, you’ll have access to services like international PPC campaign management, the setup of one Unbounce landing page template, and website conversion analysis reporting.
Some of our PPC advertising services are by quote only, so consult us for more information.
When you choose our PPC management services for your online ad management solution, you receive a turnkey resolution to developing, managing, and improving your PPC strategy. Plus, you get to partner with an agency that brings over 20 years of experience to pay-per-click campaign management.
Get a preview of what our PPC advertising management services include:
Keep in mind that deliverables for our PPC management services will depend on your selected plan.
For example, if you choose our Basic Plan, it does not include website conversion analysis reporting, which can help you see where your site’s design may stop conversions. In comparison, the Market Leader plan provides that service.
If you have questions about our online ad management plans and deliverables, contact us online.
At WebFX, we’re experts in our craft. We’ve worked with hundreds of clients on PPC campaigns that have driven meaningful results for their companies, and our 400+ testimonials prove it!
Check out a few more reasons why WebFX is one of the best options when you’re to hire a PPC management service provider.
We believe that to form a strong relationship with our clients, we have to be transparent — and that includes pay-per-click management pricing.
We want you to know right off the bat if our services are a good match for you based on PPC management cost, and we also want you to see the breakdown of what’s included with each plan.
This also creates a springboard for conversation about budget and what’s included in each of our plans.
Our clients are considered family at WebFX. We know that in some cases, the services that we provide can make or break a business, and we don’t take that lightly.
To drive the best results possible for your business, we make your goals our goals, and we ensure that we do everything possible to ensure that your campaign goes above and beyond.
When you’re happy, we’re happy.
If you’re looking for one of the best pay-per-click companies that will completely manage your campaign for you, WebFX can help. We won’t simply help you write ad copy and disappear, we’ll help you through every step of the PPC process.
You’ll receive a dedicated campaign manager that will listen and hear your requests, put together a game plan, and keep you up to date with the success of your campaign.
We’ll develop your campaign and your strategy, do advanced keyword research and selection, and even conduct an analysis of your industry to ensure that we’re targeting the right people.
We’ll handle all the copywriting for your ad campaign, test the performance of the copy, and continuously develop and tweak the keywords that are a part of your campaign.
When it comes to your PPC campaign, we have it under control.
We mentioned previously the importance of analyzing the results of your ads to ensure that you’re driving as many conversions and as much traffic as possible.
Don’t worry — we’ll take care of that for you too.
We provide analytics for your campaigns, A/B test landing pages, and ensure that your keywords are effective at driving results.
We’ll let you know how your campaign is performing every step of the way and make educated suggestions on how to proceed.
We know that every business is different, and that means every business has different needs.
That means that every campaign is hand-crafted to include the elements that you’re most interested in. We offer a basic plan, an aggressive plan, and a market leader plan — which allows you to choose a PPC management price range and a strategy offering that fits your business the best.
There are several reasons why you should consider adopting a PPC campaign for your business. Not only is it an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.
If you’re not already convinced, let’s talk a little more about each.
PPC is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.
If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars.
PPC adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t!
Instead of paying for the space that your ad takes up in results pages, you only pay Google for your ad when someone clicks on it.
This makes PPC management cost extremely reasonable because the only time you pay Google is when there is serious potential for making a sale. We say serious potential for a sale because PPC ads are so targeted that when people click on them, they’re usually ready to purchase a product.
In fact, PPC visitors are 50% more likely to purchase something than visitors who arrive on your site organically.
That’s just benefit number one of this web marketing strategy.
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.
Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.
However, if you’re looking for a strategy that delivers fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it's working properly. You can also check out our failproof guide to PPC auditing.
Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.
When you’re able to track the results of a campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.
For example, A/B tests are a great way to track how users interact with your ads. You simply decide on a variable to test and make two, identical ads, except for that variable.
Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.
With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.
On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.
Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.
The fourth benefit of PPC ads is that they’re hyper-targeted.
Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC is no exception. In fact, PPC is one of the most highly-targeted strategies available.
Your ads allow you to target your specific audience with specific content that is most valuable to them.
Here are a few ways Google Ads allows you to target your audience:
With PPC ads, it's like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.
A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.
Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”
No matter how your landing page is set up, it’s the first place a user will go after clicking on your ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.
PPC ads can increase your revenue — simply due to the increased traffic to your website, the effectiveness of landing pages, and PPC management cost.
The combination of these three key features of a PPC ad allows you to see a huge revenue increase for your business — and quickly.
As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.
PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.
In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.
PPC is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a PPC campaign.
That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.
Check out a few added benefits of hiring a PPC management service agency below.
Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.
If you’ve never studied PPC before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.
Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.
When you hire a PPC management service agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!
When you hire a PPC agency, it saves you tons of time.
Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.
Not to mention, you need to consistently monitor your PPC campaign and if you don't, you likely won't see results.
Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?
If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.
A PPC agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.
DISCLAIMER: Not every PPC agency is a good one. It's important to remember to do your research to ensure that the agency you choose offers all the strategy options that you're looking to include in your campaign.
Professionals who work at PPC agencies are experts in their field. If they weren’t, they wouldn’t be working for an agency!
They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.
When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!
Do you have additional questions about PPC management services? Browse our FAQ!
PPC, also known as pay-per-click, describes an online advertising strategy where advertisers only pay when someone clicks on an ad. PPC ads can display on websites, search engines, and social media networks.
With PPC management services, you receive professional management of your PPC strategy and campaigns for a designated fee. This management can include strategy development, bid management, ad copy, and more.
Deliverables for PPC services depend on the service provider, as well as the plan selected. In most cases, PPC services will include advertising on Google and Bing, as well as keyword targeting, bid management, and routine reporting.
On average, small-to-midsized businesses will spend $9000 to $10,000 per month on PPC. At WebFX, our PPC management services start at $425 per month (with a monthly ad spend of up to $2500) and go up to $1800 per month (with a monthly ad spend of $15,000 to $50,000).
Check out some of our most amazing case studies that exemplify an amazingly effective marketing campaign.View Case Studies
If you want to reap all the benefits that a PPC campaign has to offer, contact WebFX today.
We’ve generated over 6.3 million qualified leads for our clients, and over 4.2 million qualified calls. We know how to drive results for your business.
Not to mention, we’ve been voted the number one place to work in Pennsylvania three years in a row, are an Inc. 5000 company, and a Google Premier Partner.
We have over 200 digital marketing masters on staff that are all experts in their field, and overall, we’ve clocked over 1.6 million hours of expertise. That’s a lot of learning!
Since we’re a full-service digital marketing agency, that means that we offer a lot more than just PPC. Here are some of the other services we offer:
No matter what digital marketing strategies you’re looking to employ, WebFX can help your business drive results.
We’ll ensure that all your campaigns work together to drive results, and you’ll be a part of every step of the process.
If you’re looking for a PPC advertising services agency that will drive results, WebFX is here for you.
You can contact us online for a free quote, or you can reach us at 888-601-5359.
We can’t wait to hear from you!