When you create a Twitter campaign, you want to ensure that you provide leads with engaging content. Twitter analytics helps you monitor the success of your campaign.
Using analytics, you can figure out which aspects of your campaign work and which ones do not. By evaluating different aspects of your analytics, you can create a campaign that will lead to more engagement and conversions for your business.
On this page, we’ll discuss eight important Twitter analytics features for your business. If you need help creating a more engaging Twitter campaign, call us today at 888-601-5359 to speak with a strategist.
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Why Twitter analytics matter
As you run your campaign, you may wonder why Twitter analytics matter. Here are a few ways Twitter analytics can help you shape a better marketing campaign.
1. You learn about your audience
The most important part about your campaign is your audience. Your audience contains leads that you want to convert. You need to know as much as possible about your audience, so you can create strategies that help them convert.
Using Twitter analytics allows you to learn about your audience. You can see who makes up most of your audience. This helps you structure campaigns to fit that audience.
You learn numerous pieces of information through analytics. It enables you see demographic information, interests, and other factors. These analytics help you get a larger picture of your audience.
When you learn more about your audience, you can create better content for them. That brings us to the next point.
2. You produce better content
Twitter analytics helps you see how your audience interacts with your content. Do they engage with your content or do they ignore it? You need to know these facts, so you can create a better campaign.
Using Twitter analytics will allow you to produce better content. You will see which types of content garner interest and which ones fall short. It is a great way to help you figure out what kind of content works for your audience.
When you have better content, you gain more interaction from your followers. They will engage with your page more, which leads to more conversions for your business.
By using analytics, you will produce better content for your audience.
3. You can post when your audience is online
When it comes to social media marketing, timing is everything. You need to create and engage people on your posts. The timing helps you reach the right people.
By using analytics, you can see which posts garner the most activity. This helps you see when your audience is online and most likely to engage with your posts. You will create more interaction with your posts, which leads to more leads and conversions for your business.
Through analytics, you will know the right time to post your content.
4. You can focus on success
Overall, you want to produce a successful campaign that engages your audience and gets them interested in your brand. So, how do you know if your campaign is successful?
Through Twitter’s analytics, you can see how people engage with your page. You can see what posts interest them and which ones have a lot of engagement. It is a great way to see which posts resonate with your audience and which ones do not.
So, not only does it help you create better content, but it also puts your business on the path to success. If you know which posts were successful, you can duplicate them and post similar things. You can also focus on posting things about the subject of that post.
This will help you create a more successful campaign for your business. By using Twitter analytics, you will figure out the successful aspects of your campaign and use them to make your campaign even better.
8 Twitter analytics for a better campaign
If you want to make the most of your Twitter campaign, you need to look at your analytics. These analytics will help you create a more successful campaign. Here are eight analytics you’ll want to check out.
1. Audience insights
Audience insights tells you everything you need to know about your audience. This is one of the most valuable insights because it helps you figure out who is in your audience.
When you start running your Twitter campaign, you create advertisements that fit your target market. You want to appeal to them, so you create ads that will garner their engagement and interest. Even though you think a certain group is in your target market, you may come to find that you have a different set of followers on Twitter.
Therefore, audience insights are important. By using audience insights, you see exactly who is in your audience. You can see various characteristics of your audience.
These characteristics include demographic information like gender, marital status, and education. You can their occupations, buying style, and interests. This helps you understand everything about your audience.
When you know your audience better, you create a better campaign. You create content that relates to your audience and their interests. This boasts more engagement on your page.
By using audience insights, you will have a better understanding of your audience’s interests.
When you run a Twitter marketing campaign, you want to know how many people see your posts. If you’re going to put in the time and effort to create these posts, you need to know that it is reaching people. The impressions analytic helps you figure out much about your audience.
First and foremost, you can see your tweets and the number of impressions for each tweet. This helps you compare your different posts to see which ones garnered more impressions. It’s a great starting point to measure the success of different types of Twitter posts.
This feature gives you an overview of impressions over days. You can see how certain tweets perform and reach your audience.
When you look over all your tweets, you can see which tweets were the most successful at garnering impressions. You can repurpose those tweets, knowing that they generate more buzz for your business.
This is also an opportunity to create tweets that are related to the topics of your tweets with the most impressions. You will generate more buzz around your posts by posting similar ideas of topics that resonate with your audience.
Impressions also help you figure out why your tweet was so successful. You can compare these tweets with tweets that have low impressions. How are these two different?
You may find that certain elements attract your audience to your posts. By comparing different tweets, you figure out elements that help your Twitter posts gain more impressions.
Through Twitter impressions, you can understand the types of posts that will resonate with your audience.
Engagement is one of the most important analytics. Your impressions tell you how many people see your posts, but engagement tells you about how people interact with your posts. If you want to see the true performance of your posts, you need to look at the engagement analytic to get a better understanding.
Your engagement analytic shows how many people interact with your tweet. These interactions are things like retweeting, liking, commenting, and sharing. Through this analytic, you can see how people interact with your posts.
It is important to know how people interact with your content. You need to know if you are posting things that people want to show with others or if they want to save it to remember it later (liking). This helps you understand your audience and how they perceive your content.
One of the most important things you will see is your engagement rate. This is the number of people who engage with your posts divided by the number of impressions. You can see if you have a good percentage of people who interact with your content.
Engagement matters to your campaign. You want people to engage with your tweets, so they will eventually convert into customers. They need to become familiar with your brand and feel comfortable making a purchase from your brand.
If your engagement is low, this analytic helps you figure out how to improve your engagement. You can compare your tweets to see which ones had better engagement. This will help you see why some tweets perform better than others.
There are ways to make your content better. By adding polls, pictures, and videos to your content, you will increase interest in your content. This helps you produce more appealing content to your followers.
By analyzing your engagement analytic, you will produce tweets that garner more engagement for your business.
4. Follower growth
One of the goals of any Twitter campaign is to gain more followers. You want more people to follow your business, so you can earn more conversions. With follower growth analytics, you can see how many followers you gain.
This analytic lets you see if you’ve increased followers over 30 days. You can see how many followers you receive per day. It’s a great way to see how you earn followers over the course of a few weeks.
When you analyze the follower growth analytic, you are helping your campaign improve. You get a better understanding of your campaign because you see when you gain followers and lose followers.
This enables you to see what causes the increase and decrease. You get a better understanding of how your content affects your audience. It gives you insight into content that draws more people in and content that loses interest.
When you understand how you gain and lose followers, you create content that works better for your campaign. Your content will draw in new leads and keep other leads wanting to follow your page. By analyzing your follower growth analytic, you will have a better understanding of your followers and the type of content they want to see.
5. Comparison data
If you want to see how your brand followers compare to other brands, comparison data is a great way to figure that out. This data enables you to compare your followers to people who would normally be interested in your brand.
This comparison data contains information on numerous things. You can compare demographics and interests of your audience to a typical audience. This helps you see how your audience compares to the audience that would normally be interested in your products or services.
You can also see how your consumers’ behavior compares to normal consumers. How do they go about purchasing something? What are factors that contribute to making a purchase?
By looking at comparison data, you can see how your brand measures up. You will understand your audience better and be able to recognize how they are unique. This is a great way to help you shape a campaign that works better for your audience.
6. Trending topics
Social media hosts numerous trending topics. These are topics that people constantly post and discuss. Platforms like Twitter are no stranger to trending topics.
So, how do you know what topics are trending?
With event and trending topic data in analytics, you can see which topics are popular. This helps you create content that surrounds those topics or events. It helps you partake in the trends that your audience is interested in discussing.
Trending topics help you engage your audience and join in on the conversation. It helps you obtain new followers who are following trending topics. It is a great way to generate interest in your business’ page.
When you use trending topics data, you can attract new followers for your business.
7. Video performance
If you use videos in your tweets, this is an important analytic to view. The video performance analytic gives you insight into how your videos perform. This is an opportunity for you to see the effectiveness of your videos.
With the video performance analytic, you can see how many people view your videos. You need to know that people are viewing your videos, so this analytic helps you see how many people watch your videos.
You can also see how they respond to your videos. Do they stop the video? Do they watch it all the way?
This analytic helps you see if they do those behaviors. You can see if people watch your videos all the way or if they stop at a certain point. This is a great part of this analytic because you can see why your videos are successful.
If people stop at a certain point, you can figure out why they would stop at the point. It could be a natural stopping point (meaning they have all the information they need) or it something could have turned them away. You get a better idea of how your audience reacts to your videos.
Through the video performance analytic, you can see how people perceive and react to your videos.
8. Twitter ad performance
If you are using Twitter Ads, you’ll want to look at how they are performing. Through Twitter analytics, you can see how your advertisements perform.
This is a very important feature because you need to see if the cost of your Twitter Ads campaign is worth it. You don’t want to invest money in a campaign if it isn’t benefiting your business. With Twitter analytics, you can see how many people see your Twitter ads and engage with them.
The most important thing you will see with this analytic is the comparison of organic versus paid impressions. If you gain more impressions from your organic posts than the paid posts, you may need to reshape your Twitter ads campaign to pick something that is more effective for your business.
Through Twitter analytics, you can see how your Twitter ads perform compared to your organic efforts.
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Let WebFX analyze your Twitter campaign
Your Twitter analytics help your business shape a more effective campaign. You need to analyze these insights to help you gain more followers, leads, and conversions for your business. At WebFX, we know how to use your analytics to help you create a more effective Twitter campaign.
We’re a full-service digital marketing company that specializes in social media marketing. Our team of 150+ experts are dedicated to your campaign. We’ll help you create a Twitter campaign that drives in new leads and conversions for your business.
If you’re looking for results, we know how to bring them. To date, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. We focus on bringing success for our clients first.
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If you’re ready to start making the most of your Twitter campaign and earn more leads, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to working with you!