Web Design Partner: 10 Tips for Finding the Best Web Design Agency

Did you know that, if only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed rather than something plain and simple?

Web design is a crucial component of growing your business’s online presence, so it’s essential that you find the right web design partner to help you design your site.

On this page, we’ll provide you with 10 tips for finding the best web design partner for your business. Keep reading to learn more and call us today at 888-601-5359 to speak with a strategist about creating a custom website for your business.

WebFX is excited to be your ideal web design partner!


1. Establish your website goals

Before you start looking for a web design partner, establish goals for your website.

You don’t want to walk into a meeting with a web design agency and have no idea what you want to do with your website. Web designers can build you an awesome site, but they need to know what you want to achieve to create the best website for your business.

So, what type of goals can you establish for your website?

There are numerous types of goals you can set when you design your website. You can focus on marketing, sales, or customer support. It’s vital that you know your business, industry, and audience to help you decide on the best goals for your company.

As an example, many ecommerce stores focus on creating conversion-forward web designs. These companies design their websites to encourage people to buy their products and make it easy for them to purchase those products.

Before you look for the best web design partner, ensure that you establish goals for your website to help guide you in the right direction.

2. Determine your web design budget

After you establish your goals, set your budget. It’s crucial that you know how much you can spend on building your website. You don’t want to overspend on building your site and not have money left for other marketing initiatives.

When you establish your budget, think about what you want for your site.

If you find that you don’t need an intricate design, you don’t need to budget for as much work. When you need a more intricate and elaborate design, you must plan for higher web design pricing.

Generally, the more work you need on your website, the more it will cost.

How to budget for a website redesign

You want to budget appropriately for the work you need.

By establishing a budget, you can focus on web design companies that match your needs.

3. Look for web design agencies that offer customized sites

When you start to look for a web design company that works for your business, look for ones that provide customized designs. Your website is the heart of your online marketing presence. If you want to attract leads to your site and keep them on it, you must get a customized design.

Many companies will try to use template designs without your knowledge.

They will sell it like a custom and unique design, but realistically, there are dozens of other businesses with sites like yours. When you’re searching for a web design partner, you want to ensure that you choose one that is honest about their custom designs.

Many companies will try to use template websites to build your business’s site. While these tools are convenient and make it easy to create a site, they don’t offer variety. Your website will look like hundreds of other websites that use the same template.

While there is nothing wrong with choosing to use a template design, you want to know beforehand. If an agency sells you a custom design, but uses a template, for example, that’s dishonest and not fair to your business.

When you’re competing with other companies that are trying to attract the same leads, you need to make your website unique and stand out from your competitors. Having a website that is more visually appealing and unique can be the reason why leads stay on your site.

As you look at different web design partners, look for ones that advertise customized and unique websites. You can even check their portfolio to see if they make unique designs (which we’ll dive into next).

If you want to get the best web design services, pick a company that will deliver a custom website for your business.

4. Check out the web design agency’s portfolio

As we stated previously, you want to look at a web design company’s portfolio to see if they offer custom and unique designs. A company’s portfolio is one of the best pieces of insight you can get into their design process and how they create websites for their clients.

When you’re researching web design companies, take time to check out their portfolio. A company’s portfolio will tell you all you need to know about their design skills. It’s a great way to get a visual understanding of the agency’s design process.

First, start by looking for web designs of websites in your industry. If a web design company has experience designing websites for companies like yours, you can see the type of sites they develop.

It’s a great way to get insight into the kind of website they would create for your company.

If they don’t have experience in your industry, don’t knock them out of the running just yet. Look for diversity in the agency’s portfolio.

The best web design agency will work with numerous types of companies in different industries. This means that they are willing to get to know your business and industry to help create the best website for your organization.

By checking out a web design partner’s portfolio, you will learn how they design websites for clients and the type of sites they produce. It’s a great way to help your business see if a web design agency is a good fit for you.

5. View a web design company’s pricing

We already established that you must set a budget for your website design. Once you have that budget, you can narrow your search to web design companies in that price range. As you research different web design companies, check or request their pricing.

This can be a difficult task because many web design companies hide their prices. That makes it challenging for you to know if a web design partner fits with your budget. You will have to contact them with details about the scope of your project and wait for them to get back to you.

It’s also tricky because it’s hard to pinpoint how much a website will cost. It boils down to one idea: if you need more work on your website, it’s going to cost more. This can be hard to determine with one precise price because each site is different.

When you look at different web design partners, look for web design companies that have a cost calculator. These web design calculators allow you to change site specifications to get an estimate for your website’s design.

Take a look our web design cost calculator, for example.

With this calculator, you specify how many pages you need for your website, the intricateness of your design, if you need ecommerce functionality, and more. Once you determine everything you need, you’ll get an estimated cost for the price of building your website.

If you want to find the best web design agency, look for companies that do what they can to give you an accurate pricing estimate. While you may not get an established or set price, you will get a close approximation of what you can expect to pay.

6. Ask for web design agency recommendations

There are probably several web design companies in your area.

There are even more outside your immediate location. It can be challenging to narrow your focus to a few companies that fit your needs. A great way to help you start with a reputable list of web design companies is to ask for recommendations.

There are other people you know that are using web design companies.

You can ask friends, family, acquaintances, and professionals in your network if they know any trusted web design partners or have experience working with one. It’s also an opportunity for you to learn about which web design companies to avoid.

Asking for recommendations guides you towards web design agencies that will drive valuable results for your business. You can focus on looking into these companies to see if they’re a good fit for your organization.

7. Read web design agency reviews and client testimonials

When you look into web design companies, you want insight into the way they treat their clients and how they work with them. Reviews and client testimonials are two great resources for learning about a web design agency.


People leave reviews for web design companies on their Google Business Profile listing, Yelp, Facebook, and more. It’s an opportunity for the client to express their experience with a web design company.

Google reviews example

The most significant difference between reviews and client testimonials is that reviews allow people to share the negative aspects of working with a web design company. If someone is dissatisfied with an agency’s services, they can openly express their negative experience.

Reviews are an excellent tool for your business. You can look at reviews and see what people are saying about a web design company. It will give you a better understanding of the website design agencies you’re researching.

Client testimonials

Client testimonials are also beneficial for helping you decide on the best web design partner.

Testimonials share all the benefits and perks of partnering with a specific web design company. It’s an excellent way for you to see the positive experiences people have had with this web design provider.

You want to look at web design agencies that have dozens of client testimonials.

That many testimonials indicate that people are willing to share their positive experiences. If dozens of people are shedding light on the great work a web design company does, there’s a pretty good chance they’ll do great work for your business, too.

At WebFX, we have over 1,020 client testimonials that attest to the excellent work we do for our clients. Our team knows how to build websites that satisfy their needs. Call us today at 888-601-5359 to see how we can help you create the site you need.

8. Browse a potential web design partner’s resources

When you’re looking to find the best web design partner, it’s vital that you check the resources they have available for their clients. You want to partner with a designer that can provide you with everything you need.

You want to look for web design tools. You want to partner with a company that has the tools to help you build your website. A great web design company will have a website builder or designer program they use.

Typically, if a web design company has in-house tools, they can create a more customized website for your business. If they rely on another company’s design tools, it will restrict what they can do with your website. It can also increase their prices too.

Aside from tools, you’ll also want to see other types of resources, like people. Do they have enough people to work on designing your website? You’ll also want to know their skill level and experience with web design.

If you want to get the best web design partner for your business, look at their resources. You want to ensure that you choose a company that has the necessary resources to help you drive success with your website.

9. Look for other services

There’s no point in having a beautifully designed website if no one can see it. If you want people to find your business’s brand-new site, you must invest in other services to help them find it.

An essential service to combine with web design is search engine optimization (SEO). SEO is the process of boosting your website’s ranking in search results. It helps more people find your website in relevant search results.

Along with SEO, you may need to invest in other services like copywriting or video marketing. Both of these strategies will help you create a more impactful website for your audience.

Invest in marketing services

You want to choose a company that offers multiple services because it helps you keep your campaign cohesive.

You’ll have everything you need in one place, and you can add additional services as your campaign further develops. Full-service companies are the best option for your business because they will have everything you need whenever you need it.

If you want the right web design partner for your business, pick one that does more than just website design. It will help you establish a better online presence for your business and earn more from your site.

10. Ask questions about a web design agency’s strategy

When you start to narrow down your top picks for a web design partner, you need to figure out which one will be the best option for your business. You can get more insight into a company by asking questions.

Here are a few questions you can ask potential web design partners:

  • Who will be working on my campaign?
  • Is all the work done in-house, or is it outsourced?
  • What’s your web design process?
  • How do you communicate with your clients?
  • How do you handle issues with web design?

These are just a few questions you can ask to help you better understand a web design company. By asking questions, you will help your business find the right web design partner and launch the best possible website.

Let WebFX be your web design partner

Finding the right web design agency is crucial to helping your business build the website of your dreams. You need a company that understands what you want to achieve with your website and can put it into action for you.

At WebFX, we have over 25 years of experience building websites that drive results for our clients. We know how to build customized websites that help our clients stand out from the competition. In fact, we’ve won more than 50 web design awards.

We’ll help you create the website of your dreams.

If you’re ready to start building the best website for your business, contact us online or call us today at 888-601-5359 to speak with a strategist about SEO-based website design.