10 Best Web Design Companies of 2023: Find Your Perfect Match
Guess what? You don’t have to spend hours searching for the best web design company. With this list of the best web design companies — narrowed down from thousands of agencies — you can discover a top web design agency for your business. Explore the 10 top website design companies of 2023 now!
Top 10 list: Best web design agencies of 2023
Here is our list of the top web design companies:
|WEB DESIGN AGENCY||PRICING||LOCATION||SIZE||GOOGLE MY BUSINESS RATING|
|1. Razorfish||$10,000+||Massachusetts, USA||20,000||4.6/5|
|2. Deloitte Digital||Undisclosed||New York, USA||9,000+||4.7/5|
|3. North Kingdom||$10,000+||Stockholm, Sweden||50-249+||4.5/5|
|4. 22squared||$10,000+||Georgia, USA||350+||4.3/5|
|5. 360i||$10,000+||New York, USA||1,000+||4.5/5|
|6. Grey Global Group||$10,000+||New York, USA||2,400+||4.5/5|
|7. Cramer-Krasselt||Undisclosed||Illinois, USA||501-1,000+||5/5|
|8. Tombras Group||Undisclosed||Tennessee, USA||300+||4.5/5|
|9. AKQA||$10,000+||California, USA||2,100+||4.3/5|
|10. Conversant||Undisclosed||California, USA||1,001-5,000+||5/5|
Learn more about this best web design agencies list
What makes a web design agency a top web design company?
Defining the best website design company isn’t based on design alone. Not only is web design subjective, but it’s also impossible to rate all the top web design companies based on only that set of criteria.
This means that you can’t determine if a company is one of the best based on just their design portfolio. There are many other factors to consider as well.
So if it’s not just the quality of web design that qualifies a firm as a ‘best web design company,’ then what does?
Here are the qualities that we feel the best web design company in the world should have.
1. Award-winning design
This is the most obvious on our list of criteria for the best web design company. It shouldn’t come as a surprise that an agency’s work has to be recognized for its quality and effectiveness to be considered one of the best.
National awards available for stellar website design include the Horizon Interactive Awards, the Webby Awards, and the Interactive Media Awards. There are also many awards available in specific regions or states that can be given to the top local web design firms.
2. Innovative approach
Because web design is a constantly-changing industry, the best web design companies are those who keep their clients’ sites up to date with the latest technology, from website builder software to web design trends.
Even the coolest designs are bound to feel outdated within a few years, and with modern consumers who are used to constant updates and innovation, it’s important for the best design company to provide cutting edge ideas that are unique, fresh, and satisfying for the customer.
Some companies may think that simply updating visual elements is enough to make clients happy, but true innovation means embracing change in all forms. To be a top design company, you need to do more than follow the trends — you need to be a trailblazer.
For example, the shift towards browsing the web on devices other than desktop computers led the best web design companies to develop an entirely new approach to design that is compatible with smartphones, tablets, and other devices.
This approach, called responsive design, is now essential for success in search engines.
Although most companies will eventually jump on the bandwagon if a new strategy or trend becomes popular enough, the best web design companies are those who stay at the forefront. True dedication to clients means always wanting them to have the best, and sometimes the way to give them that is by creating it.
3. Expansive portfolio
The best web design companies should have a wide range of past work.
To qualify for the ‘best web design company’ title, a firm needs to show that they’ve worked in a variety of industries. It’s not enough to build and design websites for just one industry or area of focus.
For example, does their portfolio include projects as diverse as a roofing company website followed by an online ecommerce store website? These different designs force the best web design agencies to get creative and change perspective.
In short, the best website design and development firms can display work with dozens of clients across multiple industries, showing strong elements of versatility and adaptation that is indicative of any good web design company. The best web design companies can tailor their user experience and results to accommodate the needs of any business, from construction to textiles and more.
The more clients a design company works with, the better! Customers want to know that you can, without a doubt, work with their company to design the best possible website — and design one that’s 10X better than the best website builders.
4. Extensive services offered
It would be easy to rank as the best web design company if the focus was solely on web design. To us, that’s not good enough.
To qualify as one of the best, a web design firm has to do more than just web design. The best website design companies offer a full-range of services to meet all the needs of clients, from Internet marketing services to web development.
The best website design and development firm should offer services like search engine optimization (SEO), web development, pay-per-click (PPC) management, and more.
5. Track record of success
Just like only offering web design, not having proven records of successful work can easily knock an agency off the best web design company list.
To be considered in the running, a company needs to provide proof to show potential customers that their work has continuously satisfied customers.
To make our list of website design companies, a firm requires a history of satisfied clients that report success. Testimonials are an excellent indication of happy customers, as are long-standing accounts and a high client retention rate. Combined with other important elements behind each company, these factors help indicate the best web company.
6. Company growth
Like any successful business, the best design company in the world should be constantly growing and increasing its revenue. These are both signs of continued development, and they’re good indicators that a company is worthy of being considered one of the best in the industry.
This doesn’t necessarily mean that the largest web design company is the best, though.
Continued growth is integral to any business model. The top web designing company will show growth with its customer base, employees, revenue, and other elements which clearly set them apart from their competitors.
How did you create this list of the best web design companies?
Since we are a United States-based firm, the majority of the companies we researched were websites written in English, so our list might be better titled “The Best Web Design Company in the U.S. and Europe.”
In conducting our research on the best web design companies, we also limited our review to firms that had over 30 customers and had been in business at least three years. This is because we feel that a proven track record of success is necessary for being considered the world’s top web design company. We didn’t look at just the biggest web design companies, though, because we know bigger doesn’t always mean better.
After our research, we came up with our own list of web development companies we believe to be at the top of their game.
What makes WebFX qualified to compile a list of the best web design companies?
What makes WebFX qualified to compile a list of 2023‘s best web design companies, as well as determine what makes an agency the best web design company out there?
Well, we’ve designed 1600+ websites and partnered with clients in dozens of industries, from healthcare to industrial manufacturing.
Our agency’s also received 50+ awards for its web design work. Not to mention, we have 1000 client testimonials to showcase our work. That’s more than any other Internet marketing agency in the United States!
Learn more about web design agencies
What is a web design company?
A web design company provides design and development services to individuals and businesses. These services typically include designing, developing, testing, and launching a new or re-designed website for a client, though some website design agencies will also include search engine optimization (SEO).
What does a web design company do?
A web design company helps businesses and individuals launch a functional and attractive website. The best web design agencies also deliver a fast and secure site that follows best practices for SEO and conversion rate optimization (CRO), so your website will earn more revenue from the web.
What are the types of web design agencies?
Web design is a broad area, so there are several types of web design agencies. Your company’s needs will directly influence which kind of web design company you partner with, so take the time to review these agency types:
- Platform-specific: A platform-specific website design company offers design and development services for certain platforms, like Shopify, WordPress, Magento, and more. If you know what platform your business needs, a specialized agency can make the process seamless.
- Business-specific: A business-specific website design agency partners with certain business types, like ecommerce, enterprise, or startup brands. Hiring this kind of design company that understands the challenges of your business type and size can make the process even easier.
- Industry-specific: An industry-specific web design company works with specific industries, like healthcare, finance, or tech. If you work in a highly regulated or specialized sector, working with an industry-specific web design company can offer some great benefits.
- Service-specific: A service-specific web design agency provides specific services, like web design vs. web development. In comparison, a full-service web design agency offers everything your business needs to complete its project.
How much does website design from the best web design companies cost?
Professional web design costs vary, especially when looking at the rates of the best web design companies. Businesses can spend anywhere from $1000 to $100,000 on a custom design. For the most accurate rates, request a custom quote or use a free web design cost calculator like the one from WebFX.
How long does a website design from a top web design firm take?
A website design from a top web design company can take 12 to 16 weeks to complete. Depending on your site’s size, complexity, and design requirements, you may see a longer or shorter turnaround time. For the most accurate answer, talk with potential design agencies about your site and its needs.
Learn more about hiring a web design company
Should I hire a web design agency?
With prices for web design projects ranging from $12,000 to $150,000, companies often question whether they need to hire a web design company — or if they can handle the project in-house. If you’re unsure which path your business should take, ask yourself these questions:
- Budget: What is the budget for this project?
- Timeline: When do we need to complete this web design project?
- Goals: What is the goal of this project?
- Staffing: Do we have the resources to manage this project internally?
- Skillsets: Does our in-house team have the necessary skills to complete this project?
You’ll likely know what your business should do based on your answers.
For example, hiring a web design company makes more sense if your company has a tight deadline but limited staff. Similarly, keeping the project in-house makes more sense if you have the staff and the skillsets to manage and complete the project in-house, like with a website builder.
How do I hire a web design agency?
If you’re ready to hire a web design agency near you (or far away), check out these guides:
- How to Hire a Web Design Agency Like a Pro
- How to Find a Website Designer
- How to Search for a Web Developer
You can also get started with these quick hiring tips:
- Determine the project’s requirements and estimated budget
- Compile a list of web design agencies that meet your requirements
- Look at each website design company’s history, reviews, and portfolio
- Analyze each web design agency’s website design, SEO, and more
- Request a custom quote or use a tool like a cost calculator to get a rough estimate
With these tips, you’ll have an excellent start to finding a top web design agency.
What questions should I ask a web design company?
If you’ve decided to hire a web design company, congratulations! Researching and vetting web design agencies will take some time, but these questions can help you narrow your list of contenders and choose the best company for your business:
- What is your process?
- How much time or input will I need to provide?
- Has your agency worked in our industry before?
- Do you have some case studies from our industry?
- Do your services include or follow SEO best practices?
- Do you offer post-launch support as a part of your services?
- How do you measure project success?
- How much will our project cost?
- What happens if the project misses the deadline?
You’ll find answers to some of these questions on a web design agency’s site, but you’ll often need to meet with the agency one-on-one for others. For example, web design pricing is often custom, so the agency will need to know more about your project to provide a quote.
What is a web design RFP?
A web design request for proposal (RFP) is a document delivered to web design companies that details your web design project’s goals, budget, and requirements. Web design agencies use this document to provide bids for completing your web design project.
How do I use a web design RFP?
A web design RFP is a fantastic resource for your business and web design agencies because RFPs:
- Outline your requirements
- Specify your budget
- Narrow your choice of web design companies
If you plan to use a web design RFP, use these tips to create a strong RFP:
- Meet with stakeholders to determine your budget, timeline, and requirements
- Make project requirements detailed and easy for someone outside your business to understand
- Include examples of websites inspiring your project or showcasing features you want
- Add helpful context, like your target audience, competitors, and more
You can attract more qualified web design agencies with a detailed web design RFP.
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