How To Plan Your Web Design Budget for 2025

Planning a web design budget is essential to creating an effective website. Whether you want to revamp your site, build a new one, or just maintain your online presence, you need funds to do that. That’s where outlining your spending comes in handy.

This page will cover how much to pay for web design, how to plan a budget, and more:

• Why do you need a web design marketing budget?
• 6 factors that impact your web design marketing budget
• How to create your 2025 web design budget

And, if you want to chat with an expert about getting the most from your web design marketing budget, call 888-601-5359 to speak with a strategist!

Why do you need a web design marketing budget?

A web design marketing budget will help you plan your approach while spending an appropriate amount relative to your bottom line. A good budget is like a map — it will guide your approach and steer you toward your goals while keeping in mind your circumstances.

A web design budget will also:

• Prevent overspending on web design expenses
• Help you make decisions about what you’re spending money on
• Give you a starting point for tracking return on investment (ROI)

6 factors that impact your web design marketing budget

No budget is the same, but there are different considerations that all companies should account for when planning. Here are 6 factors to consider when planning your 2025 web design budget.

Read: How Much Does Web Design Cost in 2025

1. Your current website

Do you have a website already, or are you starting from scratch? If you do have a website, what do you want to change or update?

Depending on where you currently stand with web design, your budget will change. If you don’t have a website and you need one with ecommerce integration, for example, you’ll need to budget more than a company that just needs some minor updates or website maintenance.

2. Web design service provider

You’ll need to decide who is going to create and maintain your website. The most common options are:

• Doing it yourself/in-house
• Hiring a freelancer
• Working with a web design agency

Depending on your in-house resources, working with an agency is usually the easiest way to get a website that converts. And, the following costs are often rolled into one convenient package, meaning you don’t have to contact and work with multiple people to keep your website fresh.

3. Web design tools

Web design tools can include anything from tools for creating graphics to coding programs to safety and performance management options. These often come with a cost, either a subscription or a one-time payment.

Again, if you work with a web design agency, they will likely have their own tools and resources to build and launch your website. That means you don’t have to research and learn the tools yourself or pay for them directly.

4. Content

Your website will need content to get it ranking in search engines, and to educate users about your business. If you don’t want to write it yourself, you’ll need to pay someone else to do it.

5. Hosting costs

Once you have a website built, you’ll have to pay to host it to get it up and running. When you pay someone to host a site, you’re essentially paying to have it up and live on the Internet. These costs are easy to forget, but it’s important to add them to your budget ahead of time.

Watch: What Is Website Hosting?

6. Ongoing updates and maintenance

Unfortunately, launching your website is not the end of the costs. You must keep your website up-to-date and secure, which means investing in ongoing maintenance and periodic updates. This step is crucial for ensuring long-term success with your web design and other marketing efforts.

How to create your 2025 web design budget

Now that you know what to account for with your web design budget, it’s time to start planning. Follow the steps below to determine how much to pay for web design in 2025.

Read More: 2025 Marketing Budget Planning & Allocation

Outline your goals

Before you decide how much you want to spend on web design, you should decide what you want to accomplish. Your goals will guide your approach and determine where you need to invest your funds.

Some goals you might have with your website (and budget) include:

• Building out your content to improve rankings
• Adding ecommerce functionality to earn more sales
• Making your site more secure to improve trust

Make a list of your costs

Once you outline your goal, you should create a list of potential costs. For starters, you should include the factors we mentioned above. This step is also when you decide what provider you’ll use for web design and development.

For example, if you decide to do it all in-house, you’ll have to pay employee salaries, buy the web design software, pay to host your site, and pay for security packages and tools.

If you work with an agency, you’ll likely pay one flat rate to work with them, and they’ll cover everything else.

It’s up to you to decide what is best for your business, but you should outline your costs before setting a budget to keep your projected spending realistic.

Set your budget

Now that you’ve outlined your costs, you can set your budget. Most businesses spend $501–$5,000 each year on web design, so keep that in mind as you shop for services and tools. You can also look at your web design spending as a percentage of your overall digital marketing budget.

Track and adjust as necessary

Finally, you should take time to evaluate your budget and make sure you’re earning back on what you’re spending on web design.

Looking at top website key performance indicators (KPIs) is a great way to see how well your site is performing. If you see any dips or changes, you might rework your budget to prioritize growth and improve ROI.

Set aside time each month or quarter to evaluate your ROI and adjust your budget as needed.

Turn your web design budget into a revenue-driving plan

Now that you know what goes into a web design budget, you can get started on planning your web design strategy. If your next step is finding a partner in planning, creating, and launching your site, look no further than WebFX.

In our 29 years of experience, we have launched 995+ websites for our clients. With our web design services, you get a branded, personalized website that meets your company and industry needs.

Want to learn more? Contact us online to get a free, no-obligation quote and see what your future website could look like!