Key Takeaways
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What did the research analyze?
The study examined more than 2 million U.S. keywords across over 350,000 AI Overviews to understand why search traffic is declining and identify patterns that can inform SEO strategies. -
What is causing search traffic to drop?
The analysis revealed a specific pattern in how AI Overviews are affecting search traffic, though the exact pattern is explained in detail within the video presentation. -
How can this research help with SEO?
Understanding the discovered pattern helps marketers and content creators determine what type of content they should create to adapt their SEO strategy to the changing search landscape. -
What is the scope of the findings?
The research focuses specifically on U.S. search data and AI Overviews, providing insights based on a substantial dataset of over 350,000 AI Overview instances. -
Where can you learn the full details?
The complete findings, including the specific pattern discovered and actionable recommendations, are presented in the accompanying video that explains the research results.
Video summary:
We analyzed more than 2 million U.S. keywords across over 350,000 AI Overviews to understand why search traffic is dropping. We discovered a pattern. That pattern can help you understand what type of content to create for your SEO strategy. Watch the video above to learn more.
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Jessica Bonacci is a Lead Multimedia Consultant at WebFX, where she produces engaging digital content and manages the WebFX video and social media strategies. Jess has created hundreds of videos and social media posts for the WebFX brand aimed at educating fellow marketers and business owners, even creating content for WebFX partner brands like SEO.com and Nutshell. She’s covered everything from the marketing basics to complex technologies that drive business growth. With a B.A. in Digital Media and Broadcast Production, Jess is always putting her creativity and production skills to work with exciting new multimedia projects. When she’s not looking for new ways to engage with WebFX fans, Jess is usually reading a good book, traveling, or volunteering in the community. -
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