7 Content Marketing Examples to Help You Create Better Content

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Did you know that 53% of companies use content marketing to promote their business? If you haven’t developed your content strategy yet, you’re missing a prime opportunity to engage your audience and get them to check out your business.

Figuring out what kind of content to post is one of the most challenging parts of creating content, so we’ve created a list of seven content marketing examples to help inspire you, including:

  1. Dollar Shave Club
  2. Home Depot
  3. Dr. Squatch
  4. Starbucks
  5. Tasty
  6. Airbnb
  7. Grove Collaborative

Keep reading to get inspiration for your content marketing strategy!

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What are content marketing examples?

Content marketing examples include digital or print content formats. Examples of content include ads, videos, guides, podcasts, social media posts, and more.

7 content marketing examples to help you generate content ideas

Need a good example of content marketing to inspire your strategy? We’ve got seven of them! Keep reading to get inspired with this list of the best content marketing examples.

1. Dollar Shave Club

Content type: Video

First on our list of examples of content marketing is Dollar Shave Club. Dollar Shave Club has an active YouTube channel that shares videos with helpful information regarding shaving.

In this example, Dollar Shave Club shares helpful tips on how to get a good shave. This content not only provides audiences with information but also offers entertainment value.

The content is short, too, with most videos being a minute to a minute and a half long. Dollar Shave Club is brief with the information and presents it concisely, so users get what they need from their content.

What you can learn from this content marketing example

Be succinct with your content. You don’t want to add fluff or drag out your content –– your audience wants to obtain the information and to go on their way. When you create your content, think about how you can present your information succinctly without losing any value.

2. Home Depot

Content type: Short guides

Next on our list of content examples is Home Depot. Home Depot creates mini-guides for their audience to help them complete different types of home improvement projects. People can browse different categories to find directions on how to build multiple types of projects.

Home Depot also gives users insights into these projects by providing the difficulty level and required time dedication.

Guides for doing repairs and renovations on Home Depot's website

Within these guides, Home Depot uses a lot of visuals, like pictures and videos, to help people see how to craft their projects.

Visuals included in Home Depot's guides for their audience

What you can learn from this content marketing example

If you’re creating written content, you need to include visuals as part of your posts. Visuals help break up the text and make it easier for users to read. Additionally, your visuals can help enhance your content by helping people see what you’re talking about.

3. Dr. Squatch

Content type: Blog

Another good example of content marketing comes from Dr. Squatch. This male grooming company creates blog posts that provide helpful grooming information for their audience.

Blog posts on Dr. Squatch's website

These blog posts cover numerous relevant topics in their industry, from hair care to beard care to body care. As an organic brand, they also cover content that focuses on natural living and using natural products.

Dr. Squatch’s blog takes a casual and humorous approach with their posts. They use slang and have animated GIFs in their content.

A GIF within Dr. Squatch's content

What you can learn from this content marketing example

When you create content, make sure you integrate your brand’s personality into it. While the information is the most critical aspect, you still want your audience to get familiar with your brand. Keep your brand voice in mind as you create content, whether you write blogs or shoot videos.

4. Starbucks

Content type: Videos

Next on the list of the best content marketing examples is Starbucks. Starbucks creates videos on their YouTube channel that share helpful information about coffee.

They have videos on how to brew iced coffee, how to make latte art, and other helpful information.

They also have an entire series of videos dedicated to coffee recipes that people can mimic at home, as well as informative videos on how to brew Starbucks coffee at home.

What you can learn from this content marketing example

Staying industry-focused with your content is key. If your content strays from your brand or industry, you may attract people to your business who aren’t interested in what you offer. Industry-focused content will drive the best results for your business.

5. Tasty

Content type: Blogs

You can see some great content examples from Tasty. Tasty creates multiple blog posts that focus on food, from recipes you can make for specific occasions to cooking a particular food effectively.

The main thing to note about Tasty is that they often create listicles with their content. These listicles enable people to peruse their content and get the information they need quickly.

Listicle content from Tasty's blog

What you can learn from this content marketing example

Give listicles a try! Listicles are a great way for you to break down information for your audience and make it easy to understand a topic.

6. Airbnb

Content type: Blog

If you need inspiration for your strategy, look at some content marketing examples from Airbnb. This travel hosting company offers blog posts filled with hosting and traveling tips to help people get the information they need when traveling.

Content from Airbnb

Airbnb creates easily digestible content that includes bulleted lists with helpful information. It’s easy for users to skim and find the information that matters most to them.

What you can learn from this content marketing example

Focus on making content that’s easy for people to skim. Use bulleted and numbered lists, as well as short paragraphs, to help people scan your pages and get the information they need.

7. Grove Collaborative

Content type: Video

Last on our list of content marketing examples is Grove Collaborative. This company sells eco-friendly cleaning products for every household surface. With their YouTube channel, they created a series called “Clean Minute.”

Grove Collaborative creates videos about a minute long and focuses on cleaning different parts of the home. Their videos cover topics like cleaning your washing machine, cleaning grout, and deep cleaning floors.

Videos on Grove.co's YouTube channel with minute cleaning sessions

This content is brief but provides subscribers with the basic information they need about the topic.

What you can learn from this content marketing example

Try creating a series of content! Creating a consistent content series can be a great way to draw users back to your content. Whether you do “Tips Tuesday” or “Fast Fact Friday,” You can try publishing a series of content to draw people to your content to receive helpful information continually.

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Have these content marketing examples inspired you?

Now that you’ve seen some examples of content marketing, you have a good idea of how you can create content that drives the results you desire with your marketing. But if you’re busy running your business and don’t have time to dedicate to developing your content marketing strategy, WebFX can help.

We have a team of over 450 marketing experts that create expertly-crafted content that helps you drive more qualified traffic and keep prospects engaged. With over 25 years of experience in digital marketing, you can feel confident our team of experts will craft content that drives results.

Ready to drive qualified traffic that turns into revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our content marketing services!

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