Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Content marketing is always changing — from best practices to new content opportunities, staying on top of trends is arguably the best way to maintain a successful content marketing strategy.
That’s why we’ve compiled this list of the top content marketing trends to look out for in 2025. From AI integrations to interactive content, we’ve got the content marketing insights you need to succeed:
It’s been an interesting year for search engines — Google’s facing accusations of monopolizing search, forums like Reddit have a significant presence on SERPs, and AI answer engines are making a huge impact on how people browse the Internet.
With all of that going on, a key content marketing trend in 2025 is the need for diversified SEO strategies. In other words, be flexible with your SEO strategies so you can maintain an omnichannel content marketing strategy. There’s more than one place to search for content these days, and staying flexible with how you create content and the channels you create for will help you stay on top.
Expert insights from
Meg P.WebFX Sr. Operations Specialist
“With the rise of AI search engines and Google’s accusations of being a monopoly, we’re focusing on expanding our SEO strategies and service offerings so we can reach users where they are searching.”
2. AI-enhanced content workflows
AI tools are evolving every day, and they offer undeniable benefits for streamlining the content creation process. That’s why yet again, AI workflow integrations are a key content marketing trend to pay attention to in 2025.
From gathering research to identifying content opportunities, AI is creating more efficient content workflows by streamlining tedious tasks and allowing for more time spent on content optimizations that enhance the user experience.
Expert insights from
Adrienne W.WebFX Director of Earned Media
“AI serves as a tool for researching and pulling together ideas to write more complete content that fully answers a searcher’s query, but it also serves as a tool for personalizing content and creating really custom user experiences.”
3. Short-form video content
Video as a marketing tool is at a recent high — over 91% of businesses use video in their marketing strategy. What’s more, the demand for video content has increased, with 89% of consumers indicating they want to see more video content from brands.
Expert insights from
Meg P.WebFX Sr. Operations Specialist
“Whether it’s user-generated content, video testimonials, explainer videos, or other video content types, video content can help you engage users on your site and build trust with your audience. AI-based tools can help with everything from ideation to production, but we still recommend working with a video specialist so you can optimize for YouTube or other video hosting platforms.”
4. Optimize for AI searches
AI-generated summaries and overviews have taken search by storm, but that doesn’t mean your content has to go unnoticed. Our next content marketing trend is all about optimizing for AI.
Whether you’re trying to rank in ChatGPT results or Google’s AI Overviews, optimizing for AI search results is shaping up to be a cornerstone for many brands’ content marketing strategies. Especially with new tools like Meta AI emerging, the task of boosting content visibility through tactics like E-E-A-T, increased keyword targeting, and quickly answering search intent will be a regular practice among content marketers.
As search evolves, content needs to evolve with it. Fluffy content that mirrors other top-ranking pages isn’t cutting it anymore, and the need for user-focused, innovative content is crucial. Creating expert-driven content that offers unique and helpful insights can help your content marketing strategy drive a bigger impact on your bottom line.
Expert insights from
Meg P.WebFX Sr. Operations Specialist
“In 2025, I’d recommend activating the expertise in your company and finding ways to incorporate it into your content strategy so you can connect with your audience and drive conversions across search engines.”
6. Social media as a search engine
With over 5 billion people active on social media, it’s no surprise that people are relying on it more than ever to conduct searches, interact with brands, and even shop. Recognizing and treating social media as a search engine will be a key content marketing trend to consider in 2025 as search continues to evolve.
Stay on top of this growing trend by taking advantage of social media’s ecommerce tools, enhanced targeting and personalization features for ads, short-form video creation tools, and more.
7. Omnichannel content marketing
As we mentioned earlier, there’s more than one place to search for information nowadays. Content marketing is going beyond traditional touchpoints, and maintaining a strong omnichannel strategy will be crucial for marketers’ and businesses’ success in 2025.
This content marketing trend doesn’t require a full strategy overhaul, either — start by repurposing content for different channels. Have a high-performing blog post on your site? Repurpose it for social media, or build an email or SMS campaign around it. Make your content accessible from non-traditional touchpoints to help create a 360º content marketing strategy.
8. Interactive content
To wrap up this list of 2025 content marketing trends, let’s talk about adding interactive elements to your content. In today’s world, people look for something that catches their attention and keeps them engaged. Interactive elements help to create that experience on your content pages.
Interactive elements enable your audience to manipulate or engage with portions of your website. Here are some things you can add to your content, when appropriate, to make it more interactive:
Calculators or other tools
Quizzes
Infographics that move
Image galleries
Maps
360 photos
Adding these elements will make your content more valuable and engaging for your audience.
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Need help staying on top of content marketing trends?
There are always new content marketing trends emerging that you need to take advantage of to keep your strategy fresh and effective for your audience. Staying on top of these trends, though, can be a daunting task.
That’s where the experts at WebFX can help. We have a team of over 500 content experts who stay on top of the latest trends in content marketing. Our team can help you craft content like blog posts, videos, and infographics with ease.
Not to mention, we create content that drives results –– we’ve driven over 24 million in leads and over $10 billion revenue for our clients.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
View Post: Digital Marketing Trends 
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
