How To Write a Content Marketing Report and Evaluate Your Campaign

If you have a content marketing strategy, tracking your progress is crucial for making it as effective as possible. And, when it comes to tracking your strategy, a content marketing report is one of the best ways to make sure you’re on track or meeting your goals.

So, how do you write a content marketing report? Great question!

This page will break down how to write a content marketing report. We’ve even got a free content marketing report template to help you with yours.

Here’s what we’ll cover:

• What to include in a content marketing report
• How to write a content marketing report
• Our content marketing report template
• FAQ

Read on to learn more!

What to include in a content marketing report

The first step to writing a content marketing report is knowing what to include. Your report should have the following parts to give a complete picture of your content marketing campaign:

• The timeline of the report: You should specify when the data in your report was collected to give a complete picture. For example, if you’re pulling figures from content published last quarter, be sure to specify that.
• Your key performance metrics: Some performance metrics you can look at include page views, backlinks, keyword rankings, page position in the results, and more. If you already measure certain metrics, be sure to include them.
• Areas for improvement: While you evaluate your report, take time to look at what metrics are lower and where you can improve. Include this as part of your report to show where your team should look next.
• Any key events or takeaways: If you have any key events, like publishing dates, product launches, or anything else that might affect your content strategy, include them. And be sure to mention any overall takeaways from the report outright.

Remember that this report is custom-made for your business’s campaign, so it might not be the same for everyone. However, these general guidelines will help you build your report and ensure that you include all the important details.

How to write a content marketing report

Now that you know what to include in your content marketing report, let’s look at a few steps to help you get started.

1. Outline your content strategy and key metrics
2. Gather your data
3. Compile your data into visuals
4. Add content examples
5. Offer next steps
6. Collect feedback on your report

Learn more below!

1. Outline your goals and key metrics

The first thing to establish is what you want to learn or show with your content report. This step will determine how you set up your report and what you need to gather to write it.

Some examples of goals include:

• Understand customer behavior
• Improve your content
• Tighten up your audience targeting
• Find and fix problem areas in your campaign

Once you outline your goals, you can choose the ideal metrics to track. The metrics you choose should reflect what you want to see out of your report. For example, if you want to track customer behavior, you can look at traffic, engagement, and conversions.

2. Gather your data

Now that you know what you want to show through your report, you can pull the data you need from your marketing channels and tools.

You should be tracking your content marketing data through different content management systems (CMS) or data trackers. Google Analytics is popular for many companies, and it makes it easy to export your data or view it as a graph for your report.

You can collect the metrics that speak to the goals you established before.

3. Compile your data into visuals

Next, you can work on turning those figures into appealing visuals. Graphs, charts, and tables are all easy ways to show your campaign’s success at first glance. They also make it easy to simplify complex information, especially for those who don’t know every aspect of your campaign.

You want a healthy mix of text and visuals that show and tell the data you’ve collected. Be sure to explain the content within the graphs to avoid any confusion or questions.

4. Add content examples

If you have specific content examples that stand out in your data, include them.

For example, if you have a particular post that did well or a series of emails that converted multiple leads, include snippets or summaries. These real-life examples can impact future content approaches and influence reports.

5. Offer next steps

Analyze the information in the report to determine your content marketing team’s next steps. With the data you’ve collected, you should look for ways to improve your results and change your campaign if necessary.

Be sure to list any suggestions in their own section as a call for what to do next.

6. Collect feedback on your report

After you present or send out your report, make sure you ask for feedback on your findings. You can ask for feedback through the following questions:

• Did you find it easy to connect with the material?
• How would you rate the visuals throughout the report?
• Was the report engaging?

Consider the feedback you get and implement it in your next report. Whether you’re sharing your results with clients, department heads, or your team, having extra eyes on your work can help you improve it and get more out of your approach.

Bonus: Our content marketing report template

We’ve created a downloadable content marketing report template to help you organize your first report. Check it out below!

FAQ

Still have questions about content marketing reports? Check out our FAQ below!

What is a content marketing report?

A content marketing report showcases key performance metrics for content marketing strategies and shows results in a clear, structured format.

When do you need a content marketing report?

If you have an established content marketing strategy, you should be compiling reports every so often. Creating a content report is key for measuring your performance, sharing your progress with company leaders, and building team awareness about your approach.

You can also use reports to find areas for improvement. The changes you make will appear in the next report you write!

How often should you make content marketing reports?

Content marketing reports should be assembled regularly to evaluate and share the results of your campaign. For example, you might write monthly or quarterly reports to evaluate your standings and make changes for the future.

You don’t want to report too frequently, as you must give your content marketing techniques time to be effective. Every quarter is a good benchmark, and you can adjust if needed.

Meet WebFX

A world-class digital marketing agency with thousands of reviews applauding our transparency.

Discover WebFX

Evaluate your content marketing approach with WebFX

Content marketing reports are nothing without revenue-driving content. That’s where WebFX comes in!

Our content marketing services are here to give you branded content that converts. We handle the research, writing, and publishing, while you enjoy more leads and conversions coming to your business.

You can also access ContentAnalyticsFX, our performance tracker on the content we create for your business. As part of MarketingCloudFX (MCFX), you can use ContentAnalyticsFX to track your content performance and simplify reporting.

Consider us your comprehensive content tool — you get content created for you, and MCFX will track your content performance to provide insight on traffic, top-performing content types, and more.

Ready to learn more? Contact us online today!