44 HVAC Marketing Statistics You Should Know for 2026

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Whether people want to stay cool in the summer or warm in the winter, they rely on HVAC companies to keep the temperature right. Through 2026, the HVAC market continues to grow in importance. Understanding the industry is essential, whether you are buying a unit, looking for a job, or trying to market your HVAC company.

The HVAC industry is thriving as more homeowners and businesses rely on HVAC companies to repair and maintain their heating and cooling systems. To gain some insight into the HVAC market, we’ve compiled this list of statistics on the industry, including stats on:

Keep reading to learn more about statistics regarding the HVAC industry!

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The HVAC market

The HVAC market has been growing steadily across the world, but here are some of the more notable stats:

1. The global HVAC market will reach $296.92 billion by 2028

The global HVAC market continues to drive revenue in 2026 and into the future. The industry is expected to increase 12.7% from 2024 to 2028.

2. The U.S. HVAC market is expected to be worth $35.8 billion by 2030

Not only is the global HVAC market expected to grow exponentially, but the U.S. market is expected to expand, too. It will be worth over $35 billion by the end of the decade.

3. In Europe, the heating and cooling industry is projected to reach $27.7 billion in revenue in 2025.

The demand for heating and cooling is growing in Europe. By the end of 2025, the industry is expected to drive over $27 billion in revenue.

4. $14 billion is spent on HVAC services and repairs each year

The HVAC industry continues to have a high demand for service needs. Billions of dollars are spent each year so homeowners can keep their units up to date and running smoothly.

5. 66% of HVAC expenses were $7000 or less

The majority of customers were spending $7000 or less for their HVAC needs during the year.

6. 53% of buyers pay more for U.S.-made units

Customers will pay more if a unit is made in the U.S., rather than saving money with an imported unit. Cost isn’t as important of a factor as the quality and origin of the unit.

7. 41% of the global HVAC services market is for residential units

By far, the biggest share of the global HVAC services market is residential units. Urbanization and population growth are two key factors that influence the growth and dominance of this market.

8. 38% of the HVAC market share is owned by two companies

Ingersoll-Rand (parent company of Trane and American Standard) and Carrier both dominate the HVAC market in terms of units.

9. 33% of the HVAC services market is dedicated to new construction

With the demand for more housing comes a demand for HVAC units. As new construction continues to grow, the HVAC services market continues to grow in the new construction sector. It currently consists of 33% of the HVAC services market, but that number is expected to grow more in the coming year.

10. 21% of HVAC buyers don’t care whether their product was made in the U.S.

Some people don’t have a preference of where their HVAC is made. In this case, many people will focus on cost and quality instead of manufacturer.

11. The heat exchanger market is growing at a rate of 11.1% per year

Heat exchangers have been spiking in popularity, perhaps due to their ability to work well in smaller dwellings and serve as an all-in-one heating and cooling solution.

12. The HVAC industry will grow 7% through 2030

The HVAC industry continues to thrive, with an expected 7% growth until the end of the decade.

13. Carrier and Trane are the top HVAC brands purchased by customers

Trane and Carrier continue to lead the HVAC market in terms of popularity of units. They’re followed by Rheem, Lennox, and YORK.

HVAC usage and purchasing

Check of these HVAC statistics to learn about how much homeowners spend on installation, maintenance cost, and more!

14. 3 million HVAC units are replaced each year

HVAC is a lucrative industry that drives continuous work. Each year, millions of HVAC units need to be replaced in homes across the U.S.

15. HVAC installation costs between $2,500 and $8,000

For homeowners, installing an HVAC system is no small investment. It can cost up to $8,000 to get the system installed. With proper maintenance, though, these systems can last for 15-20 years.

16. The average cost for HVAC repairs ranges from $100 to $6,200

In addition to installation costs, there are maintenance and repair costs that come with having an HVAC unit. Here are some of the specific costs homeowners may incur:

17. AC usage is highest in the South, with 93% of homes using it

Air conditioning usage varies greatly depending upon location. The South has the highest usage of AC, with the Midwest right behind it at 92%.

18. 83% of consumers ranked a factor other than cost as their top priority with an HVAC purchase

Despite popular belief, cost isn’t the number one factor consumers consider when buying an HVAC system.

19. 79% of people in the U.S. prefer HVAC systems made in the U.S.

When it comes to purchasing an HVAC unit, most people prefer it comes from the United States. They typically don’t want units imported from other countries.

20. 38% of consumers ranked system reliability as their top priority for choosing an HVAC unit

When it comes to choosing the right HVAC unit, people care most about system reliability. If they’re going to invest in an HVAC unit, they want to ensure it’s a system that will last –– even if it comes at a cost.

21. 7% of consumers choose an HVAC system based on brand reputation

A small percentage of HVAC buyers choose the system based on brand reputation. People who need an HVAC system want a reliable unit, which is typically associated with popular brands.

HVAC employment and wage statistics

Curious what the job market looks like for HVAC? Check out these HVAC statistics on employment and wages:

22. HVAC technicians in Hawaii make the most in the U.S., making $83,200 annually on average

The salary for HVAC technicians varies greatly across the U.S. In addition to Hawaii, the top HVAC earners are in Alaska, Rhode Island, and Connecticut, making an average of $78,000 annually.

23. The average HVAC tech makes $60,082 annually in the United States

Across the U.S., the average HVAC technician makes around $60,082 annually. The top earners make as much as $85,041, while entry level technicians typically start around $48,750

24. 89% of HVAC technicians work full-time

For the majority of the HVAC technicians, it’s a full-time job. Only 11% of HVAC technicians work part-time.

25. 14% of people interested in becoming HVAC technicians are women

In terms of which gender is most interested in becoming an HVAC technician, it’s predominantly men. Only 14% of people interested in HVAC are women — 86% are men.

26. The HVAC job market is expected to grow 13% from 2018 to 2028

The demand for HVAC mechanics and installers will continue to increase into 2028 as more people need heating and cooling systems.

27. Only 3% of HVAC technicians are women

HVAC is a male dominated field, with 97% of technicians being male. Only 3% of technicians are female, despite the fact that 14% of people interested in HVAC are women.

HVAC environmental statistics

Having an efficient HVAC system is crucial for ensuring the unit has less of an impact on the environment. Let’s look at some statistics surrounding HVAC environmental impact:

28. 75% is how much poor duct design can reduce energy efficiency

The design of duct work impacts the performance of the HVAC system. It’s important to make sure the duct work is laid out appropriately so that the system works effectively.

29. Retrofit buildings account for 67% of the HVAC services market

Retrofit buildings is a segment that focuses on modernizing existing buildings with HVAC systems to improve energy efficiency, while reducing costs. It’s a popular sector of HVAC as more organizations aim to decrease their energy consumption and costs.

30. Up to 30% of air circulating through an HVAC system can escape through poorly sealed connections

If your connections are poorly sealed, you’re likely losing air and causing your unit to run more to make up for it. Closing these leak points can help improve your HVAC’s efficiency and reduce your utility costs at the same time.

31. Air conditioning accounts for 3% of carbon emissions

While air conditioning doesn’t have a huge impact on the enviroment, it does have a small impact. It accounts for 3% of global carbon emissions.

HVAC marketing statistics

With HVAC companies continuing to grow and be in demand, now is the time to invest in marketing your HVAC company, whether your partner with an HVAC marketing agency or manage your strategy in-house. HVAC marketing is crucial for helping people find your business first when they need your services.

Before we dive into the HVAC marketing statistics, let’s talk about some strategies that are important to HVAC companies:

• Search engine optimization (SEO): SEO is the process of optimizing your website to perform better in search results. It involves strategies like keyword optimization, page speed improvement, and more.
• Local SEO: Local SEO is a strategy that focuses on optimizing your website for local searches. This strategy involves targeting local keywords (“HVAC near me” or “HVAC repair in [location]”) and claiming your local listings, like your Google Business Profile.
• Social media marketing: Social media is a great place to connect with local leads. You can share information about your business, post updates, and more!
• Review management: Reviews play a crucial role in determining whether someone chooses your business. Having a review management strategy enables you to build a positive reputation of your business.

Here are some HVAC marketing statistics that show the power and value of investing in these digital strategies or partnering with the best HVAC marketing agencies:

32. The average amount a searcher spends after choosing an HVAC company is $908

When searchers choose an HVAC company after a search, they spend an average of $908 for their job. So, how does that compare to the cost to acquire them?

The next stat provides insight.

33. The average cost-per-lead (CPL) for HVAC leads is $275

HVAC leads don’t come cheap — the average cost for a lead is almost $300. With this competitive market, you need to be strategic about the marketing tactics you use so you can lower costs and maximize your return on investment (ROI).

34. HVAC PPC keywords can cost up to $41.24 per click

Since HVAC is competitive, some keywords can be costly — over $40 per click. That means you need to be strategic with your HVAC keyword research to help you target valuable keywords that have a lower cost, so you can get more from your budget.

35. 87% of consumers use Google to evaluate local businesses

When someone wants to select an HVAC business, they’re turning to reviews on Google to help them decide which HVAC company is best. Having a reputation management strategy in place helps you build positive reviews that drive more customers searching for an HVAC company.

36. 84% of consumers didn’t have an HVAC company in mind when searching

The reality is this — many people don’t have an HVAC company in mind when they need to get repairs or replace a unit. So, investing in search marketing methods, like local SEO and PPC, are crucial for driving those searchers to choose your company.

37. 84% of consumers call an HVAC business after conducting a search

Investing in SEO is crucial to your HVAC business’s growth because of the conversion rate it offers. With 84% of consumers contacting an HVAC company after searching, it’s a lucrative strategy for driving qualified leads.

And with the help of call tracking software, like CallTrackerFX, you can see which search strategies drive callers, review call transcripts to see why they’re calling, and more!

38. 80% of consumers use search engines for local queries

When people want to find a local business in their area, they’re turning to search engines like Google. Investing in digital marketing strategies, like local SEO, are crucial for helping those searchers find your HVAC company first.

And on top of that…

39. 80% of local searches convert

When people conduct these local searches, they’re likely to convert. Whether it’s from an organic listing, Local Services Ads (LSAs), or a Google Business Profile, leads are converting from these strategies. That makes it even more important to invest in a local marketing strategy to ensure that, when these leads convert, it’s with your business.

40. 74% of people use social media when making purchasing decisions

People rely on social media to guide them when deciding on purchases. Many people will turn to social media to help them decide on an HVAC company best for their needs. Having that presence on social media can help people learn about your HVAC company and ultimately lead to more people choosing your business.

41. 74% of consumers consulted at least one online review site before making an HVAC purchase

Building your online reputation is crucial for earning jobs. Whether you have profiles on Google, Yelp, or another local directory, make sure you’re building up your reviews and managing them.

42. 62% of HVAC repair shoppers conducted a search before converting

When people seek out repairs for their units, they’re often turning to search engines before hiring an HVAC company. This makes SEO a crucial strategy, and it is equally important to find reputable SEO companies for HVAC.

43. 37% of prospects use Google for reviews on HVAC companies

Google is one of the most popular platforms homeowners turn to for the right HVAC company. You’ll want to make sure you claim your Google Business Profile and build up your reviews.

44. Searches for HVAC repair have grown 20% year-over-year

More people are searching for HVAC repair companies, making SEO a crucial component of your HVAC company’s digital marketing strategy.

Did these HVAC marketing statistics inspire you?

If these statistics inspired you to launch your revenue-driving HVAC digital marketing strategy, WebFX can help you get started.

We’re a full-service digital marketing agency that creates custom strategies for HVAC companies like yours. We’ve generated more than 24 million leads and $10 billion in revenue for our clients. We know how to craft strategies that help HVAC businesses grow their bottom line.

Plus, we offer a full suite of digital marketing services, from SEO services to PPC services, and much more!

Contact us online or call us at 888-601-5359 to speak with a strategist and get started with your HVAC digital marketing strategy!