100+ Social Media Statistics You Should Know for 2024
Social media is one of the go-to marketing channels for businesses worldwide. Whether you’re looking to demonstrate the value of social media to decision-makers or investigate upcoming trends on social media platforms like Facebook and LinkedIn, this compilation of social media statistics is here to help.
- General social media statistics
- Social media statistics by platform
- Social media statistics on general user behavior
- General marketing and business social media statistics
Explore these 100+ social media stats now and get a better idea of how users (and marketers!) use social media.
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General social media statistics
Before we dive into platform-specific stats, take a look at several social media statistics that shed some light on the today’s general social media landscape.
- 6 billion is the projected number of global social media users expected by 2027
- Almost 5 billion is the number of global social media users
- 327 million is the expected number of social media users in the United States by 2027
- 302 million is the number of social media users in the United States
- 151 minutes is the average time people spend on social media each day
- 74% is the social network penetration rate of North America
- 59% is the global social network penetration rate
Social media statistics by platform
Now let’s take a closer look at each major social media platform. Check out our platform-specific social media statistics!
Think your parents and grandparents are the only people who use Facebook anymore? If so, these stats may surprise you! Check out the Facebook statistics below:
- Almost $117 billion is the total amount of revenue generated by Meta
- $113 billion is the total amount of advertising revenue generated by Meta
- Over 3 billion is the number of monthly active users on Facebook globally
- 2 billion is the number of daily active Facebook users
- 1.86 is the average number of Facebook page posts per day
- 89% of marketers reported using Facebook for advertising
- Almost 31% is percentage of all posts made by Facebook pages that are photos
- 29% of all active Facebook users are people aged 25-34 years old
- 23% of all active Facebook users are people aged 18-24 years old
- Almost 18% is the percentage of all posts made by Facebook pages that are videos
Despite new and trendy platforms popping up in the last few years, Instagram is still a force to be reckoned with in the social media world. See why in these Instagram statistics!
- 2 billion is the number of monthly active Instagram users
- 547 million is the number of times the Instagram app was downloaded
- 143 million Instagram users are in the United States
- 2,002 is the average user reach per image post on Instagram
- 80% of global marketers use Instagram to advertise their business
- Over 50% of the global Instagram population is aged 34 years or younger
- Over 36% of Instagram users aged 18-34 years old are male
- Almost 31% of Instagram’s total user base is aged 18-24 years old
- Almost 31% of Instagram’s total user base is aged 25-34 years old
- Almost 28% of Instagram users aged 18-34 years old are female
X (formerly Twitter)
Whether you love or hate the rebranding this social network recently went through, you can’t deny that it’s still a very relevant platform. Check out some X statistics (or Twitter, if you still prefer) that’ll give insight into how the social platform is performing nowadays.
- Over 7 billion active minutes are spend on X per day
- 415 million is the number of active X users worldwide
- 95 million active X users are in the U.S., which is also the country with the most X users
- 1.5 million people sign up for X per day on average
- 640 thousand is the number of active Twitter Blue subscribers
- Over 80% of active users in the U.S. use X for entertainment purposes
- 63% of X’s user base is male
- Over 50% of active users in the U.S. use X as a news resource
- 38% of worldwide users are 25-34 years old
- 37% of X’s user base is female
YouTube
Gone are the days of “Charlie bit my finger,” but that doesn’t mean YouTube has lost any steam in the popular social media channel competition. Tune in to some YouTube statistics below:
- Over $7 billion was YouTube’s worldwide advertising revenue in Q3 of 2023
- 2.5 billion people use YouTube each month
- 240 million users is the size of YouTube’s U.S. audience
- Over 27 million U.S. users are paying subscribers for YouTube Premium
- 90% of YouTube visits from users worldwide were from mobile and smartphone devices
- 54% of YouTube users are male
- 46% of YouTube users are female
- 12% of YouTube’s global audience are male users aged 25-34 years old
- Less than 11% of YouTube visits from users worldwide were from desktop devices
- 9% of YouTube’s global audience are female users aged 25-34 years old
Despite offering ideas, or Pins, instead of status updates, Pinterest is still an incredibly popular social media website that pulls in millions of users each month. Learn more via these Pinterest statistics!
- 522 million people use Pinterest each month
- 96% of top Pinterest searches are unbranded
- 80% of weekly Pinterest users say they’ve discovered a new brand on the platform
- 76% of Pinterest audiences are female
- 28% of female Pinterest users are 25-34 years old
- 18% of female Pinterest users are 18-24 years old
- 17% of Pinterest audiences are male
Geared toward professionals looking to connect with their peers, LinkedIn is a social media platform that is still finding success today. Learn more through these LinkedIn statistics below:
- $15 billion was LinkedIn’s revenue in 2023
- Amost $6 billion was generated in ad revenue on LinkedIn in 2023
- Over 1 billion users are on LinkedIn
- 571 million is the number of global LinkedIn users
- Over 211 million LinkedIn users are in the U.S.
- 174 million is the number of LinkedIn Premium subscribers globally
- Over 67 million companies are listed on LinkedIn
- 61 million people use LinkedIn to search for jobs each week
- 64% of all global online marketers used LinkedIn for advertising and marketing
- 60% of LinkedIn’s global users are aged 25-34 years old
- Over 56% of LinkedIn’s global users are male
- 48% of business to business (B2B) marketers named LinkedIn as the most important social media network
TikTok
Whether you want to learn the latest dance trend or need some book recommendations via BookTok, TikTok is the place to be. See how the newer social media platform is faring today via the following TikTok statistics:
- Over $443 billion was TikTok’s brand value in 2022
- 273 million is the number of times the TikTok app was downloaded by users worldwide
- Over 23 hours is the monthly time spent on TikTok worldwide
- 49% of TikTok’s global users are female
- 25% of marketers reported using TikTok for advertising
- 18% of TikTok’s global audience is women aged 18-24 years old
- 18% of TikTok’s global audience is men aged 18-24 years old
- 17% of TikTok’s global audience is men aged 25-34 years old
- 16% of TikTok’s global audience is women aged 25-34 years old
Snapchat
Don’t worry, people are still snappin’ pictures on Snapchat despite the platform first launching in 2011. See how it’s still making an impact on the social media world with these Snapchat statistics:
- $4.6 billion was Snapchat’s global annual revenue in 2022
- 548 million is the number of global Snapchat users
- 406 million is the number of daily active Snapchat users
- 108 million is the number of Snapchat users in the U.S.
- 7 million is the number of Snapchat+ subscribers
- 51% of global Snapchat users are female
- 48% of U.S. Internet users aged 15-25 years old use Snapchat
Social media statistics on general user behavior
Now that we’ve covered platform-specific social media statistics, take a look at some social media statistics about user behavior:
- 90% of social media users follow at least one brand on social media
- 74% of consumers rely on social media to help guide their purchasing decisions
- 68% of social media users are Millennials
- 56% of social media users are Gen Z
- 51% of social media users are Gen X
- 47% of people use social media to keep in touch with family and friends
- 37% of social media users are baby boomers
- 27% of people use social media for inspiration for things to do and buy
- 26% of people use social media to find products to purchase
- 22% of people use social media to see content from their favorite brands
General marketing and business social media statistics
Finally, explore some marketing and business social media statistics that lend insight into how social media is used by businesses and marketers.
- $72 billion is the total social media advertising expenditure for the United States
- $28 is the amount spent on ads per user worldwide on social media
- 96% of small businesses use social media in their marketing strategy
- 86% of industry professionals say social media helps them increase brand exposure
- 77% of businesses use social media to reach customers
- 77% of marketers use retargeting ads as part of their Facebook and Instagram advertising strategies
- 76% of industry professionals say social media helps them increase web traffic
- 44% of marketers use X/Twitter advertising as part of their marketing strategies
- 41% of small and local businesses depend on social media to drive revenue
- 35% of marketers use LinkedIn ads as part of their marketing strategies
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The future of social media is clear: It’s not going anywhere. Whether you’re looking to build brand awareness, improve client retention, or increase sales, statistics about social media can help you better understand each platform — and help you determine where to spend your marketing budget.
Need help getting started with social media? With our custom strategies, as well as social media marketing and advertising plans, we can help you build a competitive social media campaign that fits your business’s unique marketing needs.
Get started today or learn more about our social media services by contacting us online or giving us a call at 888-601-5359 today!