Importance of Digital Marketing: 8 Reasons Why Digital Marketing Is Important

What is the importance of digital marketing?

Digital marketing allows you to reach your target audience online in a variety of ways and on a variety of platforms. It can help you spread brand awareness, reach new audience, increase your revenue, and more.

Digital marketing includes strategies that allow you to target your exact audience online, enabling you to make more sales, drive more traffic to your website, and increase your revenue year over year.

Below, we’ll talk about eight reasons why Internet marketing is important to any business!

Our digital marketing campaigns impact the metrics that improve your bottom line.

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Why is digital marketing important?

The importance of digital marketing lies in its ability to reach target audiences, drive sales, and increase revenue. By using tactics like social media marketing, content marketing, SEO, and PPC, businesses can use digital marketing to engage, convert, and retain their target audience.

8 reasons why digital marketing is important

As you look for ways to market your business, you may hear people tell you about the importance of digital marketing. You may also hear some digital marketing myths, which we debunk in the video below.

Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence.

In fact, 89 percent of marketers say methods like search engine optimization (SEO) are successful.

Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.

So, why is digital marketing important? By investing in digital, you will help your business grow.

In this post, we’ll cover eight reasons digital marketing is important to your business:

1. You reach people where they spend their time
2. Your competitors are already doing it
3. You can compete with larger corporations
4. You can target your ideal audience
5. You can choose from a variety of strategies
6. You can spread brand awareness
7. You can monitor your campaigns and optimize them for better results
8. You get an impressive return on investment (ROI)

Keep reading to learn more about the importance of Internet marketing and why it’s time for your business to adopt an online marketing strategy!

1. You reach people where they spend their time

With the growth of the Internet, more people are spending their time online.

Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.

Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services.

If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services. This is one of the main reasons why Internet marketing is important.

2. Your competitors are already doing it

Another reason why digital marketing is important is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer.

They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. If you want your business to compete with those competitors, you have to do everything that they’re doing and more.

Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing.

They won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to put your hat in the ring and get leads to consider your business as an option.

3. You can compete with larger corporations

Competition is the hardest part of running a business. When you’re in a market with bigger corporations like Walmart, Target, and Amazon, it’s hard to compete with them. Those companies are all well-established brands, which automatically leads people to trust them.

With digital marketing, though, you have a fighting chance against those bigger corporations.

Your business can reach interested leads with the same methods as those larger companies do. Methods like SEO and PPC level the playing field.

With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their way to the top of the ranks.

They have to optimize their pages just the same as a small mom-and-pop shop.

When you use PPC, Google ranks ads based on relevancy, too. Even if a corporation bids twice as much as you for the same keyword, it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the rank is based on the relevancy of your ad.

This creates the opportunity for small- to medium-sized businesses (SMBs) to compete with bigger corporations.

If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you.

In short, digital marketing is a great opportunity for your business to compete with bigger companies to obtain more relevant leads.

4. You can target your ideal audience

The ability to target your audience better is one of the most obvious reasons why digital marketing is important. Imagine being able to market directly to people who have an interest in your products or services.

With digital marketing, you have the capability to directly reach leads interested in your business.

You don’t have to hope that people will see your traditional marketing efforts and contact your business. With digital marketing, you can target your audience more precisely than you can with traditional methods.

You can input important information about your audience and use that information to shape your digital marketing campaigns.

Let’s say your ideal customers are single men between 23 and 35 years old who make at least $35,000 a year. You’re trying to reach this type of ideal customer on social media to get them to follow your business.

If you wanted to precisely target those characteristics, you could easily set those parameters for your social media ad campaign. This would ensure that only the people specified would see your ad.

You can segment your audience, too.

Let’s say you also wanted to target women with the same characteristics. You could segment these two groups to deliver a customized ad experience that is relevant to them.

When you can better target people in your audience, you drive better results with your campaign. It’s critical for your business to recognize the importance of Internet marketing so you’ll reach more leads that are interested in your products or services.

5. You can choose from a variety of strategies

Another great thing about digital marketing is how many options it gives you. There are a lot of different ways to market to people online, each with their own advantages. You might focus on creating website content to rank in search results, or you might send out emails.

You might even market to people on social media.

Of course, there’s no reason you should limit yourself to one strategy. You can use multiple strategies together to help you reach a wider audience and drive more conversions.

Some of the strategies you can use include:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Email marketing
• And more!

6. You can spread brand awareness

Not all of your marketing will lead directly to a sale. But that’s okay. Digital marketing is also a great tool for spreading brand awareness — that is, helping a wider range of people become familiar with your business and what you sell.

The more people become aware of your business, the easier it will be to drive revenue.

For example, let’s say you offer pest control services. Someone might see one of your online ads, but maybe they don’t need your services, so they don’t convert. However, now they’re aware of your brand.

Months later, that same individual finds themselves struggling with pests in their home.

Suddenly, they remember your brand because of that ad they saw months ago, and they give you a call.

That’s one of the biggest benefits of digital marketing for businesses like yours, no matter your industry.

7. You can monitor your campaigns and optimize them for better results

Another contributor to the importance of digital marketing is that you can easily track and monitor your campaigns.

When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business.

It would be a very time-consuming effort that could annoy people who visit your business.

With digital marketing, you don’t need to worry about bothering your audience.

Every campaign you run is trackable. You can easily track a campaign’s ROI and other indicators to see if it is driving valuable results for your business. You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more.

The type of metrics will depend upon the medium and what you want to measure.

You can easily set up your tracking system to monitor specific metrics for your campaigns. When you can track your campaign’s performance, it’s easier to fix it and adapt to changes.

Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can make it feel like you wasted money on the previous campaign.

With digital marketing, you monitor your campaigns as you go.

You can see if they are successful or need improvement. If your campaigns need improvement, you can make immediate changes and implement them at any point during your campaign.

Being able to save money when you can make immediate changes is why Internet marketing is important for your business. It allows you to get more out of your campaign and spend your budget more wisely.

8. You get an impressive return on investment (ROI)

If you really want to know the importance of digital media, look at the results it drives for businesses.

Online marketing strategies have an awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. Email marketing has one of the highest ROIs out of all methods.

For every $1 spent, you have the potential to earn up to $44 in return — an ROI of 4400%!

This is a great opportunity for you to grow and earn a profit from your marketing efforts. So, why is there so much room for a great ROI with these methods? The answer is that it’s very cost-effective to use online marketing methods.

That leaves room for a great ROI, because you don’t have to spend much money to run a campaign.

It doesn’t cost much to run a PPC campaign or social media ad campaign (at least, compared to some traditional methods). That allows your business to have an opportunity to grow.

Want to know more about the importance of digital marketing?

Digital marketing is a great opportunity for your business to grow and reach new heights.

You’ll be able to run different digital marketing campaigns to drive valuable results for your business.

WebFX is one of the best digital marketing agencies in the USA, and we’re proud to provide our clients with top-of-the-line services when it comes to digital marketing. If you want to learn more about the importance of digital marketing, contact us online to speak with a strategist about why now is the right time to invest in digital marketing.

Or, give our full-service digital marketing agency a call at 888-601-5359!