Top 10 Marketing Reporting Tools in 2025

The key to improving your marketing performance is knowing what’s working and what isn’t. With the right marketing reporting tools, you can gain crucial insights into your marketing strategies and transform them into informed decisions to optimize your campaigns. 

With so many reporting platforms on the market, it’s helpful to know your options. In this article, you’ll learn some of the most effective reporting tools and how to choose the one that’s best for you.

Here’s what we’ll cover:

• What is marketing reporting?
• What are marketing reporting tools?
• 10 best marketing reporting tools for your business
• How to choose the best marketing reporting tool

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What is marketing reporting?

Marketing reporting is the process of collecting and applying relevant data to your marketing decisions. Because sources like websites, social media pages, and mobile applications generate so much information, the reporting process is necessary for extracting the most valuable insights.

What are marketing reporting tools?

Marketing reporting tools report and display data in an easily consumable manner. These solutions consist of data visualization features that convert raw data into organized graphs, tables, and charts that track and display key metrics.

Companies use these reports to determine the impact and success of their marketing strategies and identify areas of growth to maximize performance and improve return on investment (ROI). 

10 best marketing reporting tools for your business

Even with the right evaluation criteria for choosing a reliable reporting tool, knowing where to start can be challenging. After all, there are dozens of marketing platforms to narrow down. Luckily, we did the hard part for you.

Check out our picks for the top 10 marketing reporting tools and find out which one best suits your needs.

1. MarketingCloudFX
2. Google Analytics
3. Whatagraph
4. Cyfe
5. TapClicks
6. Tableau
7. Databox
8. AgencyAnalytics
9. Klipfolio
10. Mixpanel

1. MarketingCloudFX

Price: Request a quote

When it comes to marketing reporting technology, MarketingCloudFX takes the cake. MCFX is an all-in-one platforms that helps businesses track, measure, and activate their data to drive more revenue from their marketing efforts.

With 20+ features built into this revenue marketing technology, MCFX allows businesses to make smarter marketing decisions through centralized data, CRM connectivity, and more!

When you get started with MarketingCloudFX, you’ll get access to state-of-the-art marketing tools like:

• CompetitorSpyFX
• CompanyTrackerFX
• Customer360FX
• Nutshell CRM
• And more!

Explore: MarketingCloudFX

2. Google Analytics

Price: Free

Perhaps the most widely used and best-known reporting tool is Google Analytics. This cutting-edge web analytics platform is designed to track and analyze marketing campaign performance by evaluating large data sets like web traffic, number of visitors, user interactions, conversions, and audience characteristics. 

By providing users with a more comprehensive understanding of their audience, Google Analytics can better inform their marketing decisions. 

3. Whatagraph

Price: Starting at $249/mo, or try it for free

Whatagraph is a social media and marketing analytics reporting tool that compiles marketing data from different sources into a single dashboard, providing a comprehensive overview of each channel’s performance.

This platform is equipped with everything from multichannel reports and pre-made templates to custom data widgets and team management features. It also has dozens of integrations and delivers an excellent user experience. 

4. Cyfe

Price: Starting at $19/mo, or try it for free

Cyfe is a marketing reporting tool that enables users to integrate data from various sources, such as pay-per-click (PPC) channels, social media sites, and sales platforms, and view it on a single dashboard. 

When you use Cyfe, you’ll have access to pre-built widgets and automated reports, which you can schedule and receive in your preferred format. You can also create multiple dashboards that reflect different goals and teams. 

5. TapClicks

Price: Build your custom plan, or try it for free

With TapClicks, you can create individualized reports for your business with custom metrics to evaluate your marketing value. This marketing reporting platform automatically sends users monthly reports and offers convenient data segmentation features. 

Other capabilities include data analytics, sales enablement, workflow and order management, and competitive intelligence. TapClicks also boasts over 200 marketing tool integrations, from Google Analytics and Facebook to Mailchimp. 

6. Tableau

Price: Starting at $74/mo/user

Tableau is a widely used marketing reporting solution that enables companies to visualize their marketing data through customizable dashboards, worksheets, and story views. Then, they can analyze it to gain actionable insights for their business. You can use this tool to extract data from various external data sources with excellent connectivity and combine complex data from multiple locations. 

Tableau also offers numerous data modeling capabilities like trending & forecasting, and comes with special data security features. 

7. Databox

Price: Starting at $47/mo, or try it for free

With Databox, you can easily collect data from any tool and view it on numerous devices. Databox is an intuitive marketing reporting tool that offers over 350 pre-made templates individualized to various industries and has a collection of popular key performance metrics (KPIs) with built-in visualizations. You can use Databox to blend different source data into a single dashboard to achieve a comprehensive view of your marketing performance.

In addition to its reporting capabilities, Databox also allows users to develop goals, receive automated scorecards, set activity alerts, calculate metrics, and create looped data boards.

8. AgencyAnalytics

Price: Starting at $79/mo, or try it for free

Designed for agencies and marketing consultants, AgencyAnalytics is an all-in-one platform that combines automation with interactive dashboards and reporting. AgencyAnalytics supports over 70 integrations with different marketing platforms for maximum data connectivity and offers pre-built dashboards and customizable widgets so you can ensure you’re analyzing your data your way.

9. Klipfolio

Price: Starting at $300/mo, or try it for free

If you’re new to marketing reporting software, Klipfolio is a great place to start. With over 200 pre-built templates, you can use them as your jumping-off point to marketing analytics. From there, you can customize your reports and dashboards with CSS, HTML, JavaScript, and iframes to set up personalized marketing dashboards that fit your needs. The best part? The Klipfolio team is there to help you with customization through their professional services for those new to coding.

10. Mixpanel

Price: Starting at $28/mo, or try it for free

Looking for an alternative to Google Analytics? Try Mixpanel, an easy-to-use and reliable marketing performance measurement software that’s ideal for product-driven businesses. Mixpanel allows businesses to track their product usage and performance through tools like behavior mapping and analytics, segmentation tools, and more!

How to choose the best marketing reporting tool

Marketing reporting tools are excellent resources for businesses to accurately evaluate their marketing efforts. However, not all solutions are created equal — each one has different features and capabilities, and depending on your marketing needs, you may need specific ones!

To choose a reporting tool that best fits your company, consider the following criteria:

• User experience: It’s important that the solution you choose is intuitive, straightforward, and easy to use. The more user-friendly your tool is, the more efficiently your team can use it.
• Personal requirements: When choosing a reporting tool for your business, keep in mind any specific needs it must fulfill. Do you want automation capabilities? Customizable dashboards? Whatever your preferences, be sure to select a tool that satisfies them.
• Integration capabilities: It’s vital that your marketing reporting tool can integrate with other platforms to access data from different data sources like social media, PPC advertising, and Google Ads sources. 
• Pricing: Make sure your marketing solution is within your budget. Consider a reporting tool that you can scale up or down based on your company’s changing needs.
• Customer service: Customer support is a vital element of marketing reporting software. Consider choosing a tool that offers around-the-clock support to ensure you can tackle any issues with optimal efficiency and minimal downtime.

Get informative marketing reports with MarketingCloudFX

If you’re looking to experience the benefits of marketing reporting, consider using MarketingCloudFX.

MarketingCloudFX is our client-exclusive software that offers dozens of tools to help you master your marketing. Our software also provides custom reports designed to help you understand what’s working with your marketing and where you need to make improvements.

 Contact us online or give us a call at 888-601-5359 to get in touch with one of our marketing specialists today!