WordPress Costs: How Much Does a WordPress Website Cost in 2023?

WordPress costs depend on your company and its unique design and development needs. On average, though, the upfront cost to build a WordPress website for a business is $75 to $115,000. Ongoing maintenance for WordPress websites costs $75 to $15,000 per year.

WordPress pricing: 6 factors that determine your WordPress costs the most

Let’s take a look at six factors that influence WordPress website pricing.

1. Domain name (Cost: $0.95 – $12 / mo.)

When you use WordPress, you need a domain name. If you don’t already have a domain name, you must pay for one. The cost depends on where you purchase your domain, but it will fall around $12 per month to keep your domain.

2. Web hosting (Cost: $24 – $10,000 / yr.)

Aside from your domain name, you must have web hosting. There are two options for web hosting: shared and dedicated.


With shared web hosting, you share a server with other businesses. This option costs less because different companies use the server, but the server may not perform as well.

When you use a dedicated server, you have your server for your business. A personal server will be more expensive, but you won’t need to share the server with other companies.

The cost will vary depending upon the type of web hosting you use and where you host your website.

View the Best Managed WordPress Hosting Providers

3. Storage and bandwidth (Cost: $0 – $650 / one-time or ongoing)

Another cost factor is your storage and bandwidth for your site. There’s no way to pinpoint the price because each website differs.

For example, someone who uses WordPress for their blog won’t need as much storage space. On the other hand, an eCommerce site will need more storage because they’re uploading their entire inventory of products.

You must factor this cost into your overall budget when you’re building your WordPress site or using WordPress development services. If your WordPress site has a lot of photos, videos, products, or other content, it’ll cost more to host it.

4. Themes (Cost: $0 – $200 / theme)

WordPress offers numerous themes for your business that can help you personalize your online presence. WordPress is home to a wide variety of free themes, but you can also find free themes from third-party websites.

Wordpress theme directory

There are also premium themes available to your business. These themes do cost money, but they make your site appear more professional, add more functionality, and include plugins.

The cost of these themes varies — you may find a theme for $20, or you might find a theme for $100. The prices vary greatly depending on the style.

5. Plugins (Cost: $0 – $1000 / one-time or ongoing, depends on plugin)

Plugins are a crucial part of your WordPress site since they add functionality and make it more professional.

Wordpress featured plugins

Some plugins will charge a yearly cost, while others charge a one-off fee. With over 50,000 plugins, you have dozens of options available to your company. There are multiple types of plugins you may use for your site, like anti-spam, search engine optimization (SEO), and site maintenance plugins.

The cost will vary depending on how many plugins you use.

6. Security (Cost: $50 – $500 / one-time or ongoing)

One of the most important elements of your site is its security. You want people to feel safe if they’re browsing or shopping on your site. You’ll need to add security to your page to encourage people to remain on your site.

You’ll want to get an SSL certificate, which is standard technology that keeps websites safe. It helps keep the user’s internet connections secure. Sometimes you can pay a one-time fee for security, but many security options require a monthly cost.

A basic security plan will run about $50 a year, but you can easily climb up to hundreds of dollars a year for more advanced security options.

FAQs about WordPress costs

Got additional questions about WordPress costs? Browse our FAQ:

Does WordPress cost money?

Yes and no. Technically, WordPress is free for users who select the “Free” plan. Most businesses, however, require one of WordPress’s paid plans. WordPress prices for these plans range from a couple of dollars a month to over $1000 a month.

What WordPress costs do I need to budget for?

Companies should budget for the following ongoing WordPress costs:

  • WordPress subscription
  • Website hosting
  • Domain name
  • Website security
  • Website maintenance
  • WordPress plugins
  • Additional file storage

As you finalize your plan, like whether you’ll maintain your site in-house or with an agency’s help, you can better estimate your WordPress website costs. You should always include a buffer in your budget, though, so you can respond to unexpected costs throughout the year.

How much does WordPress cost per year?

Per year, WordPress websites cost around $75 to $15,000. How much your business pays will depend on features unique to your website, like the number of pages, functionality, overall design, plugin usage, and more.

How much does WordPress cost per month?

Per month, WordPress websites cost around $7 to $1250. How much your business pays will depend on your website and its unique features. For example, your number of pages and plugins, as well as your website’s design and traffic, will influence your monthly WordPress cost.

How much does it cost to build a WordPress website?

The cost to build a WordPress website is $75 to $115,000, which includes designing, developing, and launching your site. Keep in mind that your custom WordPress website costs will vary and depend on your unique wants and needs.

How much does it cost to host a WordPress website?

The cost to host a WordPress website is $24 to $10,000 per year — if your business chooses to self-host vs. allow WordPress to host your site. WordPress website costs for hosting will depend on your hosting plan. Companies can choose between a shared server or a dedicated service, for example.

Build your customized website with WebFX today

After looking at the WordPress cost, you may find that it’s doesn’t offer enough for the price. If you want to get the most bang for your buck, your best option is to hire a web design company. At WebFX, we have over a decade of experience building customized websites for our clients.

Our award-winning team of over 500+ web design experts will help you build the website of your dreams. With Best of Web and Horizon Interactive Awards under our belt, you can count on our team of professional designers to create a functional and well-designed site for your business.

We’ll help you build a fully customized website that’s unique to your business. With our program, RainmakerFX, we’ll help you create a great website in just 30 days.

If you’re ready to learn more about how you can build a custom website, contact us online or call us today at 888-601-5359 to speak with a strategist about our custom web design plans.