Top 30 Content Marketing Tools in 2023 for Your Business

While content marketing tools aren’t designed to replace human expertise and a well-thought-out plan, they can streamline content marketing tasks and speed up results significantly.


The reality is that the industry is flooded with too many content marketing solutions. From ideation to analytics, too many tools are available for the content marketing process.

To help you find your ideal matches, we have compiled a set of tried-and-true tools from across the many marketing subfields.

Here are some of the best tools for each step of your content marketing strategy:

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Topic research content marketing tools

Check out some of our favorite topic research tools below:

1. KeywordsFX

keywordsfx screenshot

KeywordsFX is a keyword recommendation tool that helps you learn more about the search terms your ideal customers are using to find products or services like yours online.

You can use this content marketing tool to generate and refine high-value keywords to incorporate into your content for maximum pay-per-click (PPC) and search engine optimization (SEO) campaign performance.

2. Google Trends

google trends tool screenshot

Google Trends is a data analysis tool to see which search terms people use the most on Google.

This tool informs you of the most sought-after search keywords across geographies, languages, and periods to help you keep up with the latest developments in your field. You can also assess the relative popularity of several target keywords to choose a top priority.

3. MonsterInsights

monster sight tool landing page screenshot

MonsterInsights is one of the best Google Analytics plugins for WordPress. Using this add-on, you can monitor the success of your blog posts and expand on the topics that have shown to be popular with your audience.

You can see data like the most popular keywords, the most successful affiliate links, and the most clicked external links.

4. Ceralytics

Ceralytics tool screenshot

Ceralytics is a content intelligence platform that helps you pinpoint content topics with the most potential to bring in customers. It features sales funnel research, SEO, and market intelligence. It’s also cloud-based, which makes it secure and easier to maintain.

5. BuzzSumo

BuzzSumo tool example

BuzzSumo provides a content analyzer that reveals the most popular articles, videos, infographics, and more across prominent social media platforms relevant to your industry. When you see which articles in your field get the most views, you can utilize that information to generate ideas that will do well on social media.

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Content writing tools

Here are some of the best content marketing tools for writers:

6. WebFX Readability Test

WebFX Readability Test tool example

The WebFX Readability Test tool offers a simple and fast way to check your content’s readability. It evaluates your work and assigns a grade based on the most popular readability metrics, such as the Flesch Kincaid and Gunning Fog tests.

This software offers the greatest customization options for evaluating formulas’ readability. You can enter your content, test an entire webpage, or choose certain elements. Just add a link to your content page, which will compile your results.

7. Grammarly

grammarly content marketing tool example

Grammarly is one of the best content writing tools for error-free writing. This remarkable tool allows you to self-edit by seeing errors and fixing them in your writing. It checks your content for typos and other spelling, punctuation, and grammar errors. It also gives insight into your article’s length, average reading time, vocabulary use, and readability grade.

8. Copyscape

copyscate screenshot example

Copyscape is an excellent tool for determining whether or not your writing contains plagiarized material. It analyzes your work and locates online material with which it shares similarities. Doing so will make your piece distinctive and help you gain the rewards of doing so.

9. CoSchedule Headline Analyzer

CoSchedule Headline Analyzer example

The CoSchedule Headline Analyzer provides feedback to help you craft attention-grabbing headlines that will encourage readers to read your content. It evaluates your headlines using various factors such as word type and balance, emotive and power word utilization, and character length.

 10. Hemingway Editor

Hemingway Editor screenshot

Hemingway Editor is a helpful tool for improving your content and its readability. It highlights excessively long, complicated, or difficult-to-understand sentences so you can work on making them simpler. It also emphasizes the passive voice, suggests easier alternatives to complex statements and words, and suggests cutting out superfluous adverbs.

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Content optimization tools

Some of the top-notch content optimization tools we recommend are:

11. WebFX SEO Checker

webfx seo checker screenshot

The WebFX SEO Checker is a free tool that will help you identify parts of your website content that needs improvement and better optimization for search engines like Google, Bing, and Yahoo.

The crawler will examine each page and give it a unique score based on various characteristics that impact SEO. These scores will provide you with specific recommendations on how to enhance your site’s SEO in areas such as page titles, headers, duplicate content, page speed, and more.

12. SEMRush SEO Writing Assistance

semrush seo writing assistant example

The SEMrush SEO Writing Assistant helps you analyze SEO content, enhance readability, verify originality, and keep your voice consistent. It is the ideal tool for modifying, reviewing, and fine-tuning material in light of the highest-rated posts in Google’s organic search results.

13. Surfer SEO

Surfer SEO content tool example

Surfer SEO is one of the best content marketing tools for planning and optimizing content that can boost your SEO rankings and traffic. Many of its features are geared toward generating keyword ideas and turning them into content that will perform well in search results.

It also features a content editor that provides real-time feedback to writers and keeps tabs on the frequency with which specific keywords are used.

14. PageOptimizer Pro

PageOptimizer Pro content tool screenshots

PageOptimize Pro is the best tool for simplifying the process of website content optimization. It analyzes your content, offers you feedback on improving it, and predicts where it will appear in search engine results pages (SERPs).

15. SEO PowerSuite

SEO PowerSuite screenshot

SEO PowerSuite is a content analysis tool that allows you to fine-tune your writing for on-page SEO. You can use the SEO SpyGlass tool to spy on your competition and where they get their backlinks. You can also use the Rank Tracker keyword research tool to find keywords to incorporate into your content strategy.

Looking for an all-in-one SEO audit tool? You’ve found it.

SEO Checker provides data on key metrics to give you:

  • Complete SEO score
  • Content Grade
  • Site Speed Analysis
  • and more.

Content planning tools

Take a look at the following top-tier content planning tools:

16. Trello

trello website screenshot example

Trello is one of the most powerful content marketing tools offering a comprehensive calendar for tracking content readiness and scheduling its release. You can use Trello’s boards, cards, and checklists to organize your workday, map your content strategy, and compile your concepts.

17. Evernote

evernote landing page screenshot and tool example

Evernote’s yearly, monthly, weekly, and hourly records make it easy to monitor when content is sent, when new blog posts are created, and when deadlines are met. It also provides excellent alternatives for maintaining conceptual clarity regarding social material.

18. StoryChief

StoryChief content calender example

StoryChief helps you streamline tasks such as briefing, assigning, drafting, reviewing, and distributing content. It also allows you to promote your blog posts on many platforms, such as social media, email marketing, and word-of-mouth promotion from your staff.

19. MarketMuse

MarketMuse content briefing tool example

MarketMuse enables your content team to organize, compare, and contrast their and rivals’ material to identify content gaps and potential ranking possibilities. You can also examine the SEO potential of individual pieces of content and receive tailored recommendations for enhancement.

20. Google Docs

google docs landing page screenshot

Google Docs offers many valuable features you can use to make an excellent online content calendar. It’s intuitive and designed to facilitate teamwork on blog posts. You can create a collaborative spreadsheet where your team members can keep tabs on the various kinds of content they produce, assign responsibilities, schedule releases, and include relevant keywords.

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Content performance tracking tools

Here are some of the best content marketing tools for tracking performance:

21. Google Analytics

google analytices content marketing tool example

Google Analytics is among the most helpful content marketing tools for monitoring the performance of individual pieces of content. It provides data on on-site visits, user flow, conversions, and organic search rankings. With this content tool, you can monitor user activity and learn more about how your target audience interacts with your content.

22. Moz

moz content tracking tool example

Moz evaluates how effective your content is for SEO. It helps you learn where your content stands compared to others in your field and which keywords produce the best results for your approach. You can also use it to monitor where your rivals are in the SERPs, so you know where to focus your efforts for optimal results.

23. Ahrefs

ahrefs rank tracking tool example

Ahrefs helps you improve your website’s content and see how well it ranks in search engines. As part of the tool’s website analysis, it provides a “health” grade for your domain and details crawling URLs, errors, broken links, and other problems. It also includes content tools for analyzing your competition and researching keywords.

24. Quintly

Quintly content marketing tool screenshot

Quintly helps you evaluate your content promotion efforts. It provides you with adaptable analytics to help you assess the success of your marketing efforts and make more informed decisions about your social media strategy.

25. SimilarWeb

SimilarWeb landing page screenshot

SimilarWeb gives you benchmarks and insights on the performance of your website content in terms of traffic and user interaction. You can use this data to gauge how your content performs relative to your competitors.

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Content management tools

Here are a few content management tools worth checking out:

26. WordPress

wordpress content landing page example

WordPress gives you everything you need to launch a website or blog. It offers a user-friendly publishing platform for writing and uploading material, tracking site visitors, and accessing various plugins that may enhance your online presence and improve your marketing efforts.

27. Contentools

contentools website screenshot

Contentools is a powerful system for developing, disseminating, and evaluating promotional materials. You can also use the app’s built-in content editor to draft new posts while keeping an eye on your SEO rankings.

Notable capabilities include content analytics driven by AI, auto-publishing for social media posts, teamwork functionality, and connectivity with a wide variety of third-party apps via Zapier, such as Salesforce, Evernote, and Dropbox.

28. Google

google business workspace solutions example

Google provides a wealth of resources that can positively impact your content strategy. You can use Google’s Keyword Planner to explore keywords, Google Analytics to see how well each piece of content performs over time, Google Search Console to monitor your site’s indexing, and Google Trends to see how users’ interests are shifting.

29. Contentful

contentful tool example

Contentful is a service that organizes website content management and development using agile methodology. This content management tool allows you to efficiently create and manage various content types. You’ll also have access to templates that will enable you to tailor your website to the specific needs of your business.

30. Sprout Social

sprouse social screenshot example

Sprout Social gives content management teams access to a suite of social media optimization tools, including publishing, analytics, and personalized suggestions. You can make workflows, schedule social media posts, and generate analytics reports to highlight the impact of different postings on your website traffic and audience interaction.

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Make content marketing hassle-free with the best content marketing tools and services

Are you ready to start optimizing your content? Our multi-award-winning content marketing team will create, edit, and promote SEO-friendly material for your company using our suite of content marketing tools and services.

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