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The 15 Best Books on Marketing Strategy

Marketing is a convoluted, ever-changing field, one that requires innovation and creativity to succeed in. If you want your marketing efforts to be the best they can be, you need resources that will help you amp them up in fresh ways — and Google searches can only get you so far.

Marketing books are some of the best resources to improve your strategy, but the question is, which ones should you read? Thankfully, we’re here to make that decision easier. 

On this page, we’ll be looking at 15 of the best books on marketing strategy, including:

  1. This Is Marketing
  2. The 1-Page Marketing Plan
  3. Contagious: Why Things Catch On
  4. How Not to Suck at Marketing
  5. Scientific Advertising
  6. Making Websites Win
  7. Obviously Awesome
  8. The Hawke Method
  9. Renegade Marketing
  10. Yes!: 50 Scientifically Proven Ways to Be Persuasive
  11. Purple Cow
  12. Creating Superfans
  13. Duct Tape Marketing
  14. How to Shoot Video That Doesn’t Suck
  15. Positioning for Advantage

Here’s a summary of the basic info about each of those books:

Book title Author Year published Best for learning
This Is Marketing Seth Godin 2018 The purpose of marketing
The 1-Page Marketing Plan Allan Dib 2016 How to simplify your marketing plan
Contagious: Why Things Catch On Jonah Berger 2013 What makes marketing campaigns go viral
How Not to Suck at Marketing Jeff Perkins 2021 Common marketing mistakes to avoid
Scientific Advertising Claude C. Hopkins 1923 The importance of testing and measuring marketing results
Making Websites Win Ben Jesson and Karl Blanks 2017 How to build a website that drives traffic and sales
Obviously Awesome April Dunford 2019 How to position your product
The Hawke Method Erik Huberman 2022 How to improve your marketing personalization
Renegade Marketing Drew Neisser 2021 How B2B companies can build and expand their brands
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Robert Cialdini, and Steve J. Martin 2008 Psychological tactics you can use to persuade prospects
Purple Cow Seth Godin 2003 How to help your business stand out
Creating Superfans Brittany Hodak 2023 How to increase customer loyalty
Duct Tape Marketing John Jantsch 2010 How small businesses can optimize their marketing and sales
How to Shoot Video That Doesn’t Suck Steve Stockman 2011 Tips for creating high-quality videos
Positioning for Advantage Kimberly A. Whitler 2021 How to position your brand and edge out the competition

1. This Is Marketing

marketing books this is marketing

Author: Seth Godin

Year published: 2018

This Is Marketing, written by Seth Godin, is first on our list of best marketing books because it’s a great introduction for people who are new to marketing. Even if you’re not new to it, though, it’s still an excellent read. It discusses the purpose of marketing, and how it should be about providing solutions to customers.

2. The 1-Page Marketing Plan

marketing books 1 page

Author: Allan Dib

Year published: 2016

The 1-Page Marketing Plan by Allan Dib is the ideal book for helping you simplify your marketing strategy. It goes over a variety of marketing concepts, including things like the marketing funnel, but the book’s primary purpose is to help you keep your marketing plan as simple as possible.

3. Contagious: Why Things Catch On

marketing books contagious

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Author: Jonah Berger

Year published: 2013

Contagious: Why Things Catch On, written by Jonah Berger, is a self-explanatory book about marketing strategy — it’s all right there in the name. This book explains why certain tactics spread like wildfire while others fall flat. It also provides six steps you can follow to help your own products and marketing efforts take off.

4. How Not to Suck at Marketing

marketing books how not to suck

Author: Jeff Perkins

Year published: 2021

In How Not to Suck at Marketing, Jeff Perkins covers a wide array of common marketing mistakes. These mistakes aren’t just ones that beginners might not know — a lot of them are things that even experienced marketers still do. It’s great for eliminating poor practices from your strategy.

5. Scientific Advertising

marketing books scientific advertising

Author: Claude C. Hopkins

Year published: 1923

If you noticed the publication date listed above, you’re probably surprised to see Scientific Advertising listed here. However, despite being over a century old, the advice found in this book is still pivotal to understanding why measuring results is crucial to the success of marketing and advertising.

6. Making Websites Win

marketing books making websites win

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Author: Ben Jesson and Karl Blanks

Year published: 2017

In today’s world, your website is arguably the most important facet of your marketing, since so much of it happens online. Making Websites Win explores how to build a website that your audience will love and that will drive sales for your business. It’s one of the best marketing books out there.

7. Obviously Awesome

marketing books obviously awesome

Author: April Dunford

Year published: 2019

Another essential book about marketing strategy is Obviously Awesome by April Dunford. This book illustrates how to position your product in the market so that your audience will quickly understand what it is and why they need it. It looks at a variety of market factors you should consider when doing this.

8. The Hawke Method

marketing books hawke method

Author: Erik Huberman

Year published: 2022

The Hawke Method was written in recognition of the fact that prospects today want their marketing experiences to be as personalized as possible. To help you improve your personalization, it explains how to optimize three key elements of your campaigns: Nurturing, awareness, and trust.

9. Renegade Marketing

marketing books renegade marketing

Author: Drew Neisser

Year published: 2021

Renegade Marketing, by Drew Neisser, focuses specifically on business-to-business (B2B) companies. It talks about fairly basic marketing concepts, explaining how these companies can build the most compelling brands, reach the best audiences, and drive the most leads and sales over time.

10. Yes!: 50 Scientifically Proven Ways to Be Persuasive

marketing books yes

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Author: Noah J. Goldstein, Robert Cialdini, and Steve J. Martin

Year published: 2008

Yes!: 50 Scientifically Proven Ways to Be Persuasive isn’t strictly a book about marketing strategy. It’s actually a psychology book, compiling years of research into a book that explores a multitude of methods for being persuasive. Even though it’s not marketing-specific, this book can change the way you approach your campaigns. Knowing how to be persuasive is great for convincing your audience to buy.

11. Purple Cow

marketing books purple cow

Author: Seth Godin

Year published: 2003

The premise of Purple Cow is that in order to succeed in your market, you have to find a way to stand out from the crowd. Seth Godin (the same author who wrote This Is Marketing) uses examples of real-life companies to demonstrate some of the best ways to do that.

12. Creating Superfans

marketing books creating superfans

Author: Brittany Hodak

Year published: 2023

Creating Superfans is one of the best marketing books out there, because it shows you how to go beyond attracting casual customers. Brittany Hodak wrote this book to teach readers what they can do to encourage deep loyalty amongst customers and employees alike.

13. Duct Tape Marketing

marketing books duct tape

Author: John Jantsch

Year published: 2010

Duct Tape Marketing is another of those marketing strategy books that approach marketing very broadly. John Jantsch, the author, focuses on very basic elements of building out your business and driving sales. However, what makes this book stand out is that it’s written specifically for small businesses.

14. How to Shoot Video That Doesn’t Suck

marketing books how to shoot video

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Author: Steve Stockman

Year published: 2011

Yet another of the best books on marketing strategy is How to Shoot Video That Doesn’t Suck, written by Steve Stockman. The name pretty much says it all — this book is about creating high-quality videos. It’s perfect for helping you optimize your video marketing strategy, if you have one (and if you don’t, you should!).

15. Positioning for Advantage

marketing books positioning

Author: Kimberly A. Whitler

Year published: 2021

While Obviously Awesome focused on product positioning, Positioning for Advantage is more about how to position your brand as a whole. It invites you to take a closer look at how you’re presenting your brand, including how it compares to your competitors’. It’s great for figuring out how to beat out the competition in the branding department.

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Reading any of these marketing strategy books is a great way to learn how you can improve your campaigns and drive better results. But you may feel like you don’t have time to sit down and read an entire book on marketing. Does that mean you don’t have a way to learn helpful marketing tips?

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