15 Remarketing Statistics to Prove How Valuable It Is

When it comes to online advertising, few strategies are more effective than remarketing. Remarketing is where you target your ads towards people who have already previously visited your site — and it has the potential to rocket your conversion rates to new heights.

But what precisely is it that makes remarketing so widely praised? What makes it so effective?  To answer these questions, the best thing to do is to look at the numbers. Retargeting statistics are an excellent way to gauge how useful the strategy really is.

For that reason, we’ve laid out a list of 15 insightful remarketing stats below. Each remarketing stat offers an additional perspective on remarketing and what makes it so valuable, so read on to learn more.

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15 powerful remarketing statistics to consider

Remarketing has good reason for being as loved as it is by online advertisers. If you’re unsure of what it can do, all you have to do is look at the numbers — and with this list of remarketing facts, that’s exactly what we’re about to do.

Here are 15 fantastic retargeting statistics to demonstrate what makes it such an incredible strategy for your business!

1. 26% of users will go back to a website as a result of remarketing.

The point of this statistic is simple: Remarketing often does exactly what it’s supposed to do. When you remarket to someone, you’re trying to get them to engage with your business again after doing so previously. And as this stat shows, it works more than a quarter of the time.

2. 56% of businesses use remarketing to acquire customers.

This probably isn’t surprising, but the main thing that companies use remarketing for is customer acquisition. Retargeting people who have already engaged with your business is a surefire way to drive those people toward conversions, which is what the majority of companies do.

3. 42% of businesses use remarketing to drive brand awareness.

Though customer acquisition might be the main use for remarketing, it’s certainly not the only one. A lot of businesses use it simply to increase brand awareness. Even just continuing to expose people to your brand can help them toward becoming customers in the long term, even if a conversion doesn’t happen immediately.

4. Business-to-business (B2B) companies increase their brand awareness by 71% when they use remarketing.

We’ve already seen how businesses use remarketing for brand awareness. But this stat shows why they do that. Brand awareness can increase by an average of 71% as a result of remarketing, at least in cases where remarketing is done well.

5. The click-through rate (CTR) of retargeted ads drops by almost 50% after five months.

Importantly, you don’t want to wait too long to remarket to people after their initial interaction with your business. If you wait for more than five months, your remarketing efforts probably won’t be too successful. In fact, the CTR drops by almost half after that amount of time.

6. Retargeting results in a 147% higher CTR for B2B companies than for business-to-customer (B2C) ones.

Remarketing doesn’t work equally well for all types of companies. B2B companies see far more success with it than B2C ones. But that doesn’t mean that you shouldn’t use remarketing if you’re a B2C business. It just means that if you’re a B2B one, you should definitely use it.

7. 45% of all cart abandonment recovery emails are opened.

Cart abandonment refers to when people visit your online store and begin to make a purchase, but leave after making it to the cart. Fortunately, 45% of all cart abandonment emails succeed at getting opened, showing that remarketing is very effective at resolving this issue!

8. 79% of consumers say they will only interact with offers that reflect their previous interactions with a business.

This statistic demonstrates that remarketing is actually the strategy many users prefer. They don’t want unsolicited ads showing up in their search results or social media feeds. They only want to see promotions that actually relate to products or services they’ve already shown interest in.

9. 97% of website users never return to a website.

This stat alone should be enough to encourage you to opt for retargeting as a marketing strategy. Nearly 100% of all marketers visit a website, and never go back — so without retargeting, it’s difficult to make consistent sales. This is true whether a user was actively looking to purchase your products or not!

10. 80% of small businesses run remarketing campaigns on social media.

Remarketing can take place through a lot of different marketing channels. In particular, a lot of businesses (80%, to be exact) use it on social media platforms like Facebook and LinkedIn. Given how many companies do that, it would probably be a good idea for you to do it, too.

11. Retargeting campaigns perform 10 times better than regular display/banner ads.

Retargeting reminds users why they visited your site or why they were interested in your products in the first place. They’re a great way to get users back on track with making a purchase from you, and they work 10x better than display and banner ads.

12. Facebook remarketing ads get 3 times more engagement than regular Facebook ads.

Here we see another example of how powerful remarketing ads can be compared to traditional paid ads, specifically on Facebook. Since Facebook is among the most popular social media platforms, this statistic carries extra weight. It’s worth considering this when advertising on Facebook.

13. 20% of marketers set aside a dedicated budget specifically for retargeting ads.

If you had any doubts about how important remarketing is to the businesses that use it, this stat should quell them. Not only is remarketing important enough to qualify for a portion of the budget, but many companies even give it its own budget entirely.

14. Running a retargeting campaign can quadruple your ad engagement.

Does remarketing really drive results? Absolutely, and this statistic proves it. It doesn’t double your ad engagement, or even triple it. It makes it four times higher than it would be with regular ads. If that doesn’t convince you of how important remarketing is, nothing will.

15. 46% of search engine marketers say that remarketing is their most underused tactic.

Not all marketers are using retargeting. But even amongst the ones that aren’t using it, many marketers understand that they really should be. That’s why almost half of all surveyed marketers said that their most underutilized tactic is remarketing.

WebFX can help boost your company’s retargeting statistics

Ready to start driving superior results for your business with your own remarketing campaign? WebFX would love to help you get started! We have over 28 years of advanced digital marketing experience, giving us everything we need to perfect your company’s campaigns.

With our expert remarketing services, you can get help optimizing your ads for results that reflect all the benefits listed above. You’ll also receive a dedicated account representative to keep you in the loop about everything we do for you.

To get started with us, just give us a call at 888-601-5359 or contact us online today!