8 Remarketing Statistics to Prove How Valuable It Is

Matthew is a Marketing Copywriter with a B.A. in Professional and Public Writing from Auburn University. He aims to learn a little more about the SEO world each day, and share as much of that knowledge with you as he can. When he's not striving to put out some fresh web content, he's usually fueling his Tolkien obsession or working on miscellaneous creative projects.

When it comes to online advertising, few strategies are more effective than remarketing. Remarketing is where you target your ads towards people who have already previously visited your site — and it has the potential to rocket your conversion rates to new heights.

But what precisely is it that makes remarketing so widely praised? What makes it so effective? 

To answer these questions, the best thing to do is to look at the numbers. Retargeting statistics are an excellent way to gauge how useful the strategy really is.

For that reason, we’ve laid out a list of eight insightful remarketing stats below. Each stat offers an additional perspective on remarketing and what makes it so valuable, so read on to learn more.

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8 amazing remarketing statistics to consider

Remarketing has good reason for being as loved as it is by online advertisers. If you’re unsure of what it can do, all you have to do is look at the numbers — and with this list of remarketing facts, that’s exactly what we’re about to do.

If you want to learn more about remarketing, here’s a helpful video to check out:


Now here are eight fantastic retargeting statistics to demonstrate what makes it such an incredible strategy for your business!

1. Retargeting can increase ad engagement by 400%.

Ad engagement is essential for any online advertising campaign. If no one clicks on your ads, they won’t end up on your site and convert. Your ads need to be engaging enough to attract people’s interest and generate clicks.

Thankfully, retargeting perfectly fulfills that need. When you introduce retargeting into an ad campaign, your ad engagement could shoot up by a whopping 400%!

This statistic makes it clear right from the start that remarketing can be a huge benefit to your advertising campaigns.

2. 30% of people have a positive reaction to retargeted ads.

Another great reason to use remarketing — and probably one of the reasons it drives such high ad engagement — is that people simply like remarketing ads. At least 30% of people like or even love getting retargeted ads.

People like getting these ads because of how relevant remarketing ads tend to be to the people they reach. Since those users have already expressed a clear interest in your company, it makes sense that they’d respond positively to ads for your products or services.

3. 45% of all cart abandonment recovery emails are opened.

The next entry on our list of retargeting facts deals with cart abandonment. Cart abandonment refers to when people visit your online store and begin to make a purchase but leave after making it to the cart. These shoppers may get distracted or aren’t ready to commit yet.

Whatever the reason, cart abandonment is extremely common. Fortunately, 45% of all cart abandonment emails succeed at getting opened, showing that remarketing is very effective at resolving this issue!

4. Of all the available online ad strategies, retargeting generates the highest lift in business name searches by 1046%.

Another benefit of remarketing is that it has the potential to generate an incredibly high increase in Google searches for the name of your business. In fact, compared to other ad strategies, it holds the lead by an incredible 1046%.

This fact is a bit more obscure than some of the other remarketing statistics on this list, but the underlying message is simple — remarketing is the best strategy for increasing brand awareness.

In other words, the fact that more people are looking up your company means your remarketing has made more people aware of you.

5. Only 2% of users convert on their first visit to a company’s online store.

One of the most sobering remarketing facts is that a minuscule 2% of users convert on their first visit to a store. In other words, of all the traffic going to your online store for the first time, 98% of people don’t convert.

Of course, remarketing is the perfect remedy to this issue. You can’t necessarily make more visitors buy from you on their first visit, but you can use remarketing to bring many of those people back after they leave.

6. 47% of people say they’d be willing to give up privacy in return for a better online deal.

With so many people expressing concerns about cookies violating users’ privacy, many businesses worry that using retargeting will cause people to distrust them. But rest assured that’s not the case.

As a matter of fact, nearly half of all online users indicate that they’d be willing to sacrifice some of their privacy in return for better deals. In today’s age, many people want special deals tailored to their interests and are willing to share their information to help them get those deals.

7. From 2018 to 2019, mobile apps running retargeting saw a 20% greater increase in revenue than mobile apps not running retargeting.

Retargeting can happen through many different digital outlets, with one of those outlets being mobile apps. Whether you’re running ads in your mobile app or showing paid ads in other apps, it can provide a huge boost to your revenue.



If you don’t believe me, just look at the numbers — over the course of a single year, mobile apps with retargeting saw a 20% greater revenue increase than those without retargeting. That demonstrates just how profitable a strategy with remarketing is!

8. 65% of online viewers recognize and appreciate online ads that display products they viewed on another site.

The last of our remarketing statistics returns once again to the way users feel about retargeting ads. While some people get annoyed by ads, an overwhelming 65% actually hold a genuine appreciation for retargeting.

When your ads show people products they’ve explicitly shown interest in purchasing, they respond more positively than they might to an ad that’s not tailored to them. They recognize that your business is catering to their unique interests, and they appreciate it.

There’s no better endorsement of an ad strategy than when the very people being advertised to see it for what it is, yet still love it.

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Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.

Leah Pickard. ABWE

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WebFX can help boost your company’s retargeting statistics

Ready to start driving superior results for your business with your own remarketing campaign? WebFX would love to help you get started! We have over 20 years of advanced digital marketing experience, giving us everything we need to perfect your company’s campaigns.

With our expert remarketing services, you can get help optimizing your ads for results that reflect all the benefits listed above. You’ll also receive a dedicated account representative to keep you in the loop about everything we do for you.

To get started with us, just give us a call at 888-601-5359 or contact us online today!

Bonus Reading: 17 Digital Marketing Facts to Know for Successful Campaigns