What Is a Full-Service Digital Marketing Agency? Services, Costs, and Benefits

A full-service digital marketing agency is a company that provides a one-stop shop for all aspects of a company’s online visibility by implementing and managing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, web design, and more. They provide integrated digital marketing campaigns that allow you to complety manage your digital marketing strategy with one agency instead of multiple agencies or vendors.

Keep reading to learn more about full-service marketing agencies below!

P.S. We serve clients across the country, so whether you need lead generation services in Philadelphia, pay-per-click (PPC) services in Orlando, or social media marketing in Detroit, our full-service marketing services got you covered.

What is a full-service digital marketing agency?

A full-service digital marketing agency is an agency that offers a complete suite of services, from search engine optimization (SEO) and pay-per-click (PPC) to social media, content marketing, email marketing, and website design—all designed to work together.

Full-service agencies don’t just provide services—they create an integrated marketing strategy. Each tactic supports the others, helping your business run coordinated campaigns, reach more customers, and achieve measurable results.

By working with a full-service agency, your business benefits from specialists across every channel, consistent messaging, and improved efficiency. The result is stronger brand awareness, more traffic, higher-quality leads, and increased revenue.

What services do full-service digital agencies offer?

Now that you know the answer to the question, “what is a full-service agency,” let’s explore what they do. In most cases, full-service digital agencies (like WebFX) offer the following services:

• SEO
• PPC
• Email marketing
• Content marketing
• Social media marketing and advertising
• Video marketing
• Web design and web redesign

Depending on the agency’s experience, resources, and talent, they may provide services that would usually require a niche agency. A few examples include marketing and advertising services for Amazon and Walmart Marketplace, as well as voice search optimization and account-based marketing services.

If you’re wondering — yes, WebFX offers all these services and more!

How much do a full-service web agency’s services cost?

Overall, the average cost of dgital marketing from an agency ranges from $2,000 to $12,000 per month for small-to-midsized businesses. This range is an average, so keep this in mind when browsing full-service web agencies and their services.

The cost of a full-service web agency varies substantially and depends on several factors, including:

• The number of services needed
• The agency’s experience
• The agency’s service deliverables
• The service turnaround time, like for an expedited web design
• The size of your company
• The complexity of your strategy

If your company invests in only SEO and PPC, for example, you’ll probably have lower costs than a business using SEO, content marketing, PPC, and social media advertising. The size of your organization, however, can result in vastly different budgets. A corporation, for example, will almost always have a bigger marketing budget than a small business.

Why choose a full-service digital marketing agency

There are numerous benefits to using a full-service marketing agency, including:

• Access to a team of specialists and experts in one place
• Cohension and unity across all channels and strategies
• Streamlined communication and great efficiency in implementing strategies
• Access streamlined reporting and tracking across all channels

For many businesses, a full-service web agency like WebFX offers not only convenience, but also results. That’s why more than 90 percent of our clients stick with us, creating a lasting partnership that continually drives growth.

Bonus Read: How to Vet Marketing Vendors

How does a full-service digital agency compare to a niche agency?

When businesses decide to outsource their digital marketing or advertising efforts, they often start with niche marketing agencies. A niche marketing agency, in comparison to a full-service advertising agency, specializes in one to two services. They may provide SEO services, for example, or social media services. If you’re considering both full-service and niche agencies, it’s essential to understand how they compare. That way, your team can make the best decision for your business when it comes to choosing between the two.

The three most noticeable differences between niche and full-service agencies include:

1. Focus

Focus is a difference that separates niche and full-service agencies from one another:

Niche agency

A niche agency specializes in one area, like web design or SEO.

If you hired a niche marketing agency and asked them to help with an upcoming PPC campaign, they couldn’t. It’s outside their area, which means your team needs to either manage the campaign in-house or partner with a second niche agency that specializes in paid advertising.

Full-service agency

A full-service digital marketing agency specializes in multiple areas, from marketing to advertising.

In comparison to a niche marketing agency, a full-service web agency could assist with your PPC campaign immediately. They feature multiple teams with different marketing specializations, like web design, paid advertising, and online marketing, to help with every aspect of marketing and advertising.

2. Capabilities

Niche and full-service agencies also differ when it comes to their capabilities:

Niche agency

Since a niche agency focuses its efforts on one area, like web design, they have limited, specialized capabilities. For example, a niche agency may offer access to exceptional designers, but can’t help in other related areas, like SEO.

That’s why niche agencies work well for specialized, one-time projects, like a website redesign.

Full-service agency

A full-service advertising agency comes with a tremendous amount of capabilities. From talent to technology, they provide your business with the services and strategies to succeed in your industry and marketplace. Plus, they can often grow with your company, scaling their services to align with your needs.

3. Management

Management requirements also highlight a difference between full-service and niche agencies:

Niche agency

Partnering with one niche agency doesn’t cause management problems for your internal team. It’s when businesses work with more than one niche agency that things get messy. Your team needs to set aside time to call and meet with multiple agencies, as well as try to coordinate the efforts of these agencies.

For many companies, this situation results in lost time, miscommunication, and low-performing services.

Full-service agency

A full-service agency provides your team with a one-stop-shop for all your marketing and advertising needs. You collaborate with a dedicated account manager (if you partner with WebFX) and receive a comprehensive and coordinated online marketing strategy.

This approach saves time, maximizes service performance, and improves your team’s experience. While full-service and niche marketing agencies both offer value, it’s smart to partner with a full-service web agency when you’re looking to invest in more than one service for the long-term. You get a hassle-free client experience, plus help your digital marketing strategy reach its full potential.

Searching for a full-service digital marketing agency near you? Discover some of our locations by city:

• Jacksonville digital marketing agency
• Dallas digital marketing agency
• Denver digital marketing agency

Our digital marketing campaigns impact the metrics that improve your bottom line.

See Our Approach

WebFX has driven the following results for clients:

$10 billion

in client revenue

24 million

leads for our clients

7.14 million

client phone calls

Full-service digital marketing agency FAQs

Get answers to common questions about full-service digital marketing agencies here!

Can a small business benefit from full-service marketing agencies?

Yes, any business can benefit from partnering with a full-service agency! If your company has trouble achieving the results you need to accomplish your goals and lacks the in-house resources to effectively implement and manage multiple strategies, then a full-service marketing agency will be able to help you!

Do  I need a full-service marketing agency or separate specialists?

A full-service digital marketing agency is a better, cost-effective option if you need help with multiple digital marketing strategies. While you can use a specialized agency if you only want help with one strategy, a full-service marketing agency can also provide one service with the added bonus that you’ll be able to scale you strategy and implement new campaigns in the future as your business grows!

Are full-service marketing agencies worth it?

Yes full-service marketing agencies are worth it! It’s expensive to hire multiple specialized agencies, not to mention it’s more complicated to communicate with them all at once. A full-service marketing agency allows you to access help for multiple strategies all in one place with a way lower price tag!

Get the complete benefits of a full-service digital marketing agency

A full-service digital marketing agency offers not only a convenience for your team, but also a competitive advantage in the marketplace. Your company can make the most of online marketing and advertising, maximizing your growth and your return with a trusted full-service agency.

For businesses worldwide, WebFX is the trusted choice for full-service marketing. With a client recommendation score that exceeds the industry average by almost 500%, plus more than $10 billion generated in revenue for clients, we’re the best partner for your company and your team.

Contact us online (or call us at 888-601-5359) to learn how our full-service solutions can help you grow!