B2B Social Media Ads: 6 Best Practices to Build a Winning Strategy

With the social media landscape always evolving and changing, you’ve got to have a solid (but flexible) advertising strategy in place. That’s especially true when it comes to business-to-business (B2B) social media ads.

That’s why today we’ve rounded up six best practices to have in your back pocket when planning your B2B social media strategy.

Need help with your next social media campaign? You’re in luck, because you’re looking at a leading social media agency that’s helped clients generate over $10 billion in revenue. Learn more about how WebFX can help your company grow by giving us a call at 888-601-5359 or contacting us online today.

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6 B2B social media best practices to generate leads

Running B2B social media ads is a walk in the park when you use these six best practices:

1. Define your goals, objectives, and KPIs
2. Identify your audience
3. Choose the right platforms
4. Utilize different media formats
5. Invest in paid advertising options
6. Don’t neglect your campaign analytics

Keep reading to learn more about why these best practices should be top of mind when planning your next B2B social media strategy, and how they can help your business.

1. Define your goals, objectives, and KPIs

The first step in launching a successful B2B social media strategy campaign is to outline the goals and objectives of your campaign. In doing so, you want to identify measurable key performance indicators (KPIs) for your businesses to measure throughout your campaign’s lifetime.

We recommend setting SMART goals for your campaigns. SMART goals are objectives that are:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

Setting SMART goals and defining your KPIs will help you to measure your campaign’s success and adjust when needed to ensure continued success.

2. Identify your audience

An aspect of any social media campaign, whether it’s B2B or business-to-consumer (B2C), is audience research. Sure, you could have your objectives all laid out with a clear plan of attack, but if you don’t know who you’re advertising to, your campaign won’t make it off the ground.

Identifying your target audience is key to running lead-generating B2B social media ads. Understanding your audience means knowing what they’re looking for in a product or service, allowing you to position yourself as a perfect solution to their problem.

Audience targeting involves identifying commonalities among your customer base regarding demographics, firmographics, and behaviors. With this information on hand, you can begin to build buyer personas or ideal customer profiles (ICPs) that demonstrate all of the characteristics your target audience exhibits.

3. Choose the right platforms

The users of the Internet and social media are vast and diverse. Different platforms attract different types of users, meaning a business looking to launch B2B social media ads should choose the platforms they want to utilize carefully and strategically.

There’s no use funneling resources into running a page on a platform your target audience isn’t active on! Here’s a quick rundown of the kinds of audiences four of the major social media platforms attract.

LinkedIn

Ah yes, the ultimate B2B platform. LinkedIn attracts business professionals all over the globe looking to expand their network and connect with colleagues. LinkedIn’s demographics are as follows:

• There are over 900 million members all over the world.
• 60% of users on the platform are between the ages of 25-34 years old.
• Over 63 million users on LinkedIn are decision-makers for their companies.

Facebook

Facebook is arguably the quintessential social media platform. Look at how its user base stacks up:

• There are over 3 billion active users on Facebook worldwide.
• 643 million users on Facebook are between the ages of 25-34 years old.
• Over 200 million businesses are active on Facebook.

Instagram

Instagram isn’t just for sharing pictures — it’s also a great platform for B2B advertising. See who Instagram’s audience is made up of below:

• There are over 120 million active users on Instagram.
• 67% of adults between the ages of 18-29 in the US use Instagram.
• 47% of adults between the ages of 30-49 in the US use Instagram.

TikTok

Newer to the scene, but no less effective for advertising, is TikTok. Dance your way to new leads on this platform by taking a look at the users that frequent this trend-setting platform.

• Over 3 billion people have downloaded the TikTok app globally.
• 43% of active TikTok users are between the ages of 18-24 years old.
• 65% of TikTok users say the app helps them make purchasing decisions.

4. Utilize different media formats

In addition to diverse audiences, each social media platform is geared toward different media types. That’s why it’s crucial to become comfortable with producing quality social media content through different forms of media. That way, you’re prepared to post on any platform!

Posting a variety of images, videos, and text posts diversifies your B2B social media ads strategy and keeps your audiences engaged. Consistently posting the same kind of content can make your account feel stagnant, causing users to lose interest.

Keep your target audience on their toes and intrigued by creating ads in different mediums.

5. Invest in paid advertising options

While paying for ads can seem a bit nerve-wracking, paid advertising on social media can produce big results for your company in terms of brand awareness, visibility, and engagement. Paid social media ads claim the second-highest share of advertisers’ budgets, sitting at 18%.

Facebook, Instagram, LinkedIn, and TikTok all offer paid ad options for businesses, and each come with their own unique benefits. From ad placement to audience targeting features, each platform has a diverse array of ad options and formats for businesses to take advantage of when they decided to run a B2B ad campaign on the platform.

6. Don’t neglect your campaign analytics

Your B2B social media marketing strategy shouldn’t end after you’ve hit that “Post” button. After your campaign has had some time to wow your target audience, make sure to check in on the analytics of your ads to see how they’re performing.

Regularly going over campaign analytics is essential in running successful B2B social media ads. In doing so, you can identify aspects of your campaign that aren’t producing desired results and make calculated, data-driven adjustments to ensure you’re always running an effective campaign.

Enter RevenueCloudFX

WebFX’s own revenue marketing software, RevenueCloudFX, is your perfect companion for B2B social media ads. Fueled by over 1 billion data points, RevenueCloudFX makes data analysis for campaigns simple. Keep all your data in one place and begin analyzing your campaign’s data today with the help of RevenueCloudFX.

Meet RevenueCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

Bonus: Partner with a B2B social media ad agency like WebFX

We don’t want to leave you hanging with that tease about RevenueCloudFX, that’s why we’re ending this with a bonus tip that’s sure to make your next B2B social media campaign a winner.

When you partner with a B2B social media advertising agency like WebFX, you gain access to not just RevenueCloudFX, but our highly skilled team of social media strategists and digital marketing professionals.

See what we’re all about by giving us a call at 888-601-5359 or contacting us online today to start speaking with one of our digital marketers.