Company Values

We are not like this because we work here.
We are here because we are like this.

At WebFX, we live by our POSITIVE Code that guides us through work and life:

We treat fellow FXers like family and empower them to achieve their Personal best.

We embrace change, lead with solutions, and make the most of every Opportunity.

We put ourselves in our client’s shoes and measure Success by how much we "WOW" them.

We lead by example, work with Integrity, and aspire to leave the world a better place.

We are productive, Tenacious, and get it done.

We deliver tangible business Impact for our clients and the people who work there.

We Value continual improvement in all we do and strive to be 1% better every day.

We are avid ongoing learners and Embrace challenges with a growth mindset.

We treat fellow FXers like family & empower them to achieve their Personal best.

The “P” in “POSITIVE” is for Personal best. It’s what we’re always striving to achieve.

We may feature a diverse team, from designers to marketers to developers, but they all share something in common — an unmatched drive to achieve their personal best, and then some. They also embrace their fellow FXers as a part of our FXFamily.

Home to the #BestCoworkersinPA

With more than 200 supportive and passionate members of our FXFamily, WebFX is home to the #BestCoworkersinPA. From answering questions about the best places to eat to helping new FXers navigate the FXCampus, our team is always there for one another.

We invest in the success of one another too. After all, it's this success that drives our company forward.

More than just "having each other’s backs," we actively search for ways to help each other grow. From recommending a book from our #FXLearns library to suggesting an online resource for building a new skill, we’re always ready to help a team member achieve their personal best.

With open lines of communication, team leads know what their team members need too. They can provide them with the resources, as well as support, to help them reach their goals for growth, whether as a developer, designer, or digital marketer.

We help ourselves achieve our personal bests, both as a professional and as a company, with monthly goals. As a team, we also decide how we’ll celebrate when we meet our goals, whether by hosting a movie night, adding a snack wall, or spending an evening at a baseball game.

A Positive Powerhouse

While our goal is to be a great company, we also want to be the best company to work for in Central PA. It shows too. We’re a four-time winner of the Best Places to Work in PA award, an honor we credit to our unique blend of work and fun, wrapped up and delivered with positive energy.

Our positive energy is home-grown.

There is always a choice: positive or negative.

We choose to feed positivity and starve negativity. We decide to create our culture of positivity every day, with every action we take and reaction we make. Optimism, vision, trust, purpose, enthusiasm—the benefits of this positive take on our team, clients, and the world are limitless.

How do we cultivate this positive company culture?

  • Focusing on what is good
  • Giving genuine thanks to coworkers
  • Celebrating victories at every opportunity

We choose to add positive team members to our company too and promise to provide an environment that helps them reach their personal best. Our company and teams also speak positively and supportively about team members when apart because it's how we truly feel.

We never condemn or criticize either, and this policy extends to our vendors and clients. How we present ourselves, the respect we give to all people and projects, and our intentional decision to focus on the positive — they create a powerful energy force for good.

Where Every Person, Every Position, and Every Project Matters

Every single team member has the power to improve our company and work life. Whether we’re looking at our internal processes or client strategies, we’re always asking, “What can I do to make this one percent better?”

At WebFX, we encourage and celebrate innovative thinking.

The diversity of our team’s ideas, opinions, and points of view is what moves WebFX forward. It’s what makes us trailblazers in the industry, and what makes our team some of the best developers, designers, and digital marketers in the business.

We also value everyone’s input, no matter their position or experience.

The input of our team plays a direct role in how WebFX grows and evolves. Before moving forward with improvements, we gather feedback from key stakeholders — or team members that would be affected by the proposed update.

Once we’re ready to launch an update, we make sure every FXer knows about our latest win.

Get the Job Done While Having Fun at the #BestPlacetoWorkinPA

At the #BestPlacetoWorkinPA, we work hard and we play hard. We’re always looking for ways to become one percent better, both for our company and our clients. Our passion and team members inspire us to become our best self and then raise the bar again.

As a part of the FXFamily, you have an unmatched support system.

Your team recognizes your potential and helps you achieve it. We provide opportunity, useful feedback, and plenty of room to grow in the company. At WebFX, we primarily promote from within, offering team members more than a rewarding position with an excellent company, but an exciting career path.

We embrace change, lead with solutions, and make the most of every Opportunity.

The “O” in “POSITIVE” is for Opportunity. It’s what we’re looking for every day.

We’re always looking for opportunities to grow and succeed. Discovering a new opportunity helps our team provide the best services to our clients, as well as maximize the success of our client’s custom strategies. Plus, a brand-new opportunity helps us work smarter, not harder.

Work Smarter, Not Harder

Our team continues to find innovative ways to improve our processes.

We take the initiative to streamline our working environment — even when our job description doesn’t list it. Why? Because with system-wide changes come lasting and far-reaching improvements. By becoming more efficient, we can make the most of every opportunity.

Even better, we can improve our client experience.

That’s why our team embraces change and leads with solutions. We pay attention to our processes, plus regularly review the procedures and guidelines within them. As a team, we’re continually finding ways to improve how we work, which has a direct and positive impact on our quality, speed, and efficiency.

Always Ahead of the Curve

While some businesses may fear change, we embrace it — a must in the digital marketing world.

We take a proactive approach when it comes to new technologies and strategies, whether for web marketing, design, or development. With an open-mind to change, we’ve helped clients move past the competition and achieve results that exceeded their original goals.

As a company, we also make sure our team members have access to the leading technologies. Whether by developing software in-house, like MarketingCloudFX, or utilizing third-party applications, like IBM Watson, we offer our team and clients an unparalleled technology hub.

And if a team member has a tech suggestion, we welcome it.

Leading Solutions That Maximize Our Clients’ Successes

We lead with solutions that benefit not only our team but also our clients.

At WebFX, we work hard creating new products and strategies so that we can outperform our competitors and our clients’. This daily pursuit of forward-thinking solutions adds value to what we offer as a service provider, from improved results to streamlined communications.

Our focus on solutions helps everyone, from our teams to our clients, to achieve excellence. Plus, our ability to offer unique products and services built with forward-compatibility allows us to maximize every opportunity that comes our way.

We put ourselves in our client’s shoes and measure Success by how much we "WOW" them.

The “S” in “POSITIVE” is for SUCCESS. It’s the inspiration for our hard work.

At WebFX, we see ourselves as a partner to our clients. That’s why we measure our success by the successes of our clients. Their growth, from the ability to generate more revenue to the chance to open a new location, is a direct reflection of our team’s achievements and hard work.

We Respect Our Clients as Partners

For clients, WebFX serves as a trusted and lifelong partner.


We focus on custom strategies, as well as recognize that, while we’re the experts in our field, our clients are the greatest experts in theirs. That's why we value client ideas and take client feedback seriously. We also invest the time to learn about a client’s business, from their industry to their goals.

We share client insights with our team too, ensuring that we're providing the best possible service.

We Value Our Clients

We never underestimate the value of our clients — they are, after all, our most important stakeholders. That’s why our team provides our clients with a seamless experience, as well as stellar results. We accomplish this by being innovative and personable.

We also go above and beyond the expected.

We tap into our unique skills and creativity to develop innovative and results-driven strategies for our clients. In turn, our clients experience new heights of success and growth, paving the way for them to expand their business, hire a new team member, and more.

This is how we function during the day-to-day, in everything we do, all the time.

We Keep Communication Lines Open

A lasting partnership requires excellent communication.

For our clients, the lines are always open. We’re readily available and easy-to-reach by phone, email, or instant message. Team members are happy to help clients, whether by answering a question, listening to feedback, or sharing in a client’s excitement at a recent success.

While a client can easily reach their dedicated team member, we don't wait to be contacted. By regularly checking in with our clients, we are at the pulse of what is happening at the moment. We also go a step further, measuring how much we “WOW” a client with helpful surveys.

We lead by example, work with Integrity, and aspire to leave the world a better place.

The “I” in “POSITIVE” is for Integrity. It’s the foundation for everything we do.

We feature a one-of-a-kind team, a team that values integrity. Their dedication and selflessness, as well as honesty, inspire fellow team members. It also drives an FXer’s passion for helping others, whether in their local community or halfway around the world.

We Inspire One Another

At WebFX, our team members are each other’s biggest inspiration. We share in one another’s successes, using a team member’s achievement to power our growth, whether by taking the time to learn a new skill, read a recommended book, or brainstorm a brand-new process improvement.

Leading by example not only helps our team members grow but also our company. It also allows our clients to receive an unmatched level of service that’s driven by each team member’s desire to become one percent better for themselves, as well as for their team and clients.

We Celebrate Accountability

A misstep can happen to anyone, no matter how much experience they bring.

We don’t condemn, criticize, or point them out, though. Instead, we take a different approach. Our team focuses on finding the lesson within a misstep, helping everyone grow and get one step closer to becoming their best self.

While some may lament a mistake, we celebrate them.

By recognizing a mistake, owning it, and then finding a solution for it, we embrace our values. From leading with solutions to empowering one another, we use missteps as a platform for becoming better as a professional, team, and company.

That’s why we focus on solutions, action, and reflection when it comes to missteps.

Accountability is also a driving force when working with clients. We take responsibility when it comes to our clients’ strategies and results. Whether an approach over- or under-delivers, we always accept our role and take this very seriously.

Just as we are accountable, we are also humble. Success has given us confidence, not arrogance. By being respectful of everyone — from our coworkers to our competitors — we can do business the right way.

We Take Time to Help Others

As a company, we aspire to leave the world a better place — both in, and outside, our neighborhood.

In our hometown of Harrisburg, PA, we host regular meetups, support local businesses, and more. It’s not only our company, though. Our team members also dedicate time outside of work to the local area, volunteering at local non-profits and more.

We’re also working hard to improve the world overall.

That’s why we launched #FXBuilds in 2014, as well as created a 150 percent employee match program. As a part of our 150 percent employee match program, we’ve contributed to more than 25 charities. Meanwhile, #FXBuilds, a program powered by employee successes, has helped thousands of people.

With #FXBuilds, our team plans to help 5,000 people and donate more than $400,000 by 2024.

We are productive, Tenacious, and get it done.

The “T” in “POSITIVE” is for Tenacious. It’s the power behind our successes.

The FXFamily brings new meaning to getting it done. We’re a productive and tenacious group, always aiming to become one percent better. Where others see hurdles, we see springboards, powering our productivity with a “get-it-done” attitude and “outside-the-box” thinking.

Taking Action With Passion

At WebFX, we dare to take action and get things done.

With a focus on pushing forward, we can make something happen now, versus later, which can make a world of difference for a client. That doesn’t mean we make rash decisions, though. We evaluate an approach, then set goals and ways to measure our progress before making a big push.

When it comes down to it, however, we’re always ready to hustle to make something happen.

Becoming One Percent Better Every Day

While “good enough” may work for some, it doesn’t cut it for the FXFamily. We’re always looking for ways to improve and become one percent better. Our tenacity for achieving our personal best powers our commitment to ongoing learning, as well as dedication to driving amazing client results.

It also pushes our team members to help the company become better. From recommending internal process improvements to sharing client feedback, our team makes a direct contribution to the current and future successes of WebFX.

Mastering the Balance of Planning and Action

We strike a careful balance between planning and action.

Our team balances planning with innovation and urgency with perseverance. We also keep our finger on the pulse of WebFX, ensuring that we not only maintain balance but also do the right things — and do them well for the benefit of our team, clients, and company.

With our ability to balance planning and action, we stay on the lead edge of the industry.

We deliver tangible business Impact for our clients and the people who work there.

The “I” in “POSITIVE” is for Impact. It’s how we measure our success.

We measure our success by that of our clients’. That’s why our team focuses on how their digital marketing strategy or website redesign impacted a client’s business and their team members. We look for real-life changes, like the ability to hire a new team member or launch a new product.

We Go by Names, Not Account Numbers

Our team builds a personal, one-on-one relationship with each of our clients. That’s why each client works with a dedicated account manager, allowing our team to establish a relationship with that client, as well as learn their business.

This personable approach provides our clients with a seamless experience — and a rewarding one for our team members. A team member can experience the immense satisfaction of helping a client open a new storefront, expand into a new area, or reach a new milestone, thanks to an innovative strategy.

Plus, you build a long-term business relationship that can last years.

Real Results for Real Businesses

We believe in creating custom strategies for each of our clients because every business is unique. Building a one-of-a-kind plan helps our clients achieve impressive results, which pave the way for them to accomplish some of their most ambitious goals, like launching a brand-new product or service.

Our team also measures the results of a strategy in real-life terms, asking questions like:

  • Did this strategy drive new revenue or sales for the client?
  • How did this plan help a client reach their goals for this quarter?
  • Do the results provide the client with a return on investment (ROI)?

At WebFX, we place immense value on these questions, because we invest ourselves in the success of our clients. We want each of our clients to succeed in their field, which is why our team always brings their A-game.

Lasting Partnerships and Leading Solutions

We’re passionate about not only providing our clients with innovative and leading solutions but also forming lasting partnerships with them. We work every day towards accomplishing this goal by developing custom strategies that deliver the maximum impact.

Our unique approach is why our client recommendation score is 488 percent higher than the industry average — and why our client retention rate is 91 percent. We are immensely proud of these achievements, crediting them to our team’s passion for embracing our values every day.

We Value continual improvement in all we do & strive to be 1 percent better every day.

The “V” in “POSITIVE” is for Value.

We know that small changes can lead to big gains, which is why our team places immense value on continual improvement. As a team, we’re always looking for ways to become one percent better every day for not only ourselves but also our teammates, clients, and company.

Setting a New Industry Standard With One Innovation at a Time

Our passion for continuous improvement extends to our industry too.

With an aim to improve the digital marketing sector, we make it possible for clients to expect more from their online marketing services. Having a set of higher expectations pushes our team to go the extra mile for our clients and provide them with even better results.

How do we do it?

We’re agile, flexible, and proactive. Plus, we continuously look for new ways to do it better, faster, stronger, and more effectively. While others follow, we lead. It's how WebFX continues to change the landscape of digital marketing with innovative solutions.

For competitors, it’s almost impossible to replicate our team’s passion for continual improvement. It’s an achievement celebrated by our clients, however. As we move one step forward with new and creative solutions, our clients reap the benefits, experiencing more growth and revenue.

We’re doing more than changing the industry — we’re changing how our clients do business.

Relentless Excellence in Everything We Do

We're always trying to do it better, no matter how ordinary the task may seem. That’s why we exceed expectations on all fronts — even with those every day, low-expectation tasks. It's the unique WebFX signature we add to everything we do. Everything we touch, we want to leave better.

At every step of every project, we always ask ourselves "Is this the best it can be?"

With this question underlying everything we do, we can do more for our clients.

We can create hard-hitting Internet marketing strategies that help service providers capture more leads. We can design ecommerce stores that turn more visitors into customers. We can build local campaigns that drive foot traffic to brick-and-mortar stores.

In short, it’s simple — we help our clients get more out of the web.

Fearless Determination Drives Us Forward

We don't play it safe. We play it smart when it comes to improving ourselves. We break boundaries because we dare to try, the determination to succeed, and the insight to learn. Plus, we have an unmatched support system of team members.

When it comes to taking risks by trying new things, we do it. We work hard, persevering because we know good things take time. We learn, identify the right choices, and do them well. For us, each roadblock we meet is a learning opportunity.

From experience, we know learning opportunities strengthen our company. It's an endless cycle for us: we seek out challenges to grow, and as we grow, we face new challenges. These challenges are the seeds for our solution-driven products and services.

A Culture of Winning

One way we define our success is “consistently doing better.” It’s our unending quest for excellence.

The key to our continued success is our how our team handles our wins. When we achieve the results we want, we take note. This workplace culture — the kind that learns from our gains — is the drive behind our many successes.

The workplace we’ve created supports, as well as encourages, our team to celebrate these wins. Whether it’s a small or big win, we take pride in becoming one percent better in all we do. That’s why we encourage creativity and innovation.

We are avid ongoing learners and Embrace challenges with a growth mindset.

The “E” in “POSITIVE” is for Embrace.

For our team, #FXLearns is a core part of WebFX. It’s a platform that feeds our hunger for knowledge, as well as contributes to our belief in a growth mindset. With WebFX, plus the FXFamily, our team can embrace — and counter — any challenge that comes their way.

We Learn to Get More From the Web

At WebFX, our team believes that there is always room for improvement. That belief powers our drive to push the limits, the possibilities, and ourselves. We're still finding new ways to improve because we sweat the details.

From experience, we know that looking at the little things can help us find big ways to improve.

With this perspective, our company can become the best long-term provider of digital marketing services. We can also offer our clients an unparalleled experience, helping them achieve their goals for growth and revenue.

We Embrace Challenges With Solutions, Not Complaints

While we may have an expansive FXCampus, it doesn’t have space for mindless complaining. Instead of approaching a challenge with a complaint, our team hunkers down and comes up with a solution that wipes that challenge off the map.

As every team member is a stakeholder in our success, it’s critical to embrace challenges with solutions.

With collaboration, as well as some creative thinking, we can develop innovative answers to problems. When we do that, we eliminate any limits to our success, which can help our team, company, and clients achieve a whole new level of success.

We Use Challenges to Our Advantage

At WebFX, we understand that no person — or company — goes through life without facing adversity.

As a part of our commitment to a positive and growth mindset, however, we look at these challenges as an opportunity to grow. That’s why we respond to adversity with a positive perspective. In every situation, we encourage our team to choose a positive response.

With that kind of outlook, we can achieve breakthrough results.

We Make Learning an Endless Journey

Our industry moves at lightning-fast speed. We need to stay in front of this learning curve to provide our clients with the greatest return possible from their digital marketing strategy. That’s why continual learning is one of our biggest values.

From our strengths to our weaknesses, we’re always on the lookout for ways to improve.

We take advantage of all opportunities, whether it's meeting with the greatest minds in the industry or learning from past performances. We don't believe in mistakes — we believe in learning opportunities, and we evaluate them carefully before moving forward.

The result is better products and services for our clients.

We never underestimate our competition either. Instead, we follow our competitors, watching and analyzing their growth or failures to provide our team with the necessary knowledge for moving our company in the right direction.

Our commitment to learning and growth is the fingerprint of WebFX.

It shapes our company, moves our industry forward, and propels our clients’ growth.