- 3 content assets
- Voice search optimization
- Rich media citations
$1,800 initial investmentGET A QUOTE
- 6 content assets
- AI software, ContentGenuisFX and PredictionGeniusFX
- Monthly strategy report
$3,600 initial investmentGET A QUOTE
MARKET LEADER PLAN
- 10 content assets
- Content asset outreach
- AI software, ContentGeniusFX, PredictionGeniusFX, and ContentAnalyticsFX
- Competitor content gap intelligence report
$6,000 initial investmentGET A QUOTE
Agency content marketing services: Our process
With more than $1 billion in sales generated for our clients, we know how to drive results — with a hands-on approach, personalized strategy, and dedicated project manager. It’s what all our clients receive with their WebFX content marketing service package — no matter what tier they select.
We even offer custom packages to match your company’s unique needs.
If you’re unsure about which of our packages are right for your business, you can always contact our knowledgeable strategists online. They can offer advice, as well as suggestions, as to whether a basic, aggressive, or market leader plan is right for your company.
Plus, they can answer all your questions about the various content marketing assets, which include:
No matter which content marketing service package you choose, from our basic to our market leader plan, you can expect our award-winning team to deliver a competitive strategy that reaches your company’s goals.
Learn more about some of the features of our content marketing services:
1. CONTENT STRATEGY AND KEYWORD RESEARCH
First, our content marketing team will work with your business to fully understand your company, goals, and industry. Then, we’ll help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers.
A core part of our content strategy services is keyword research. By researching the keywords that matter to your audience, our team can develop original and valuable evergreen content that drives high-quality traffic to your website.
For example, if you’re a landscaping company, we may build content around these keywords:
- “how often should you mow your lawn”
- “weeds that look like grass”
- “fertilizing new lawn”
- “landscaping ideas for backyard”
As you can tell, these keywords focus on answering a user question — what weeds look like grass, how can you landscape a backyard, how do you fertilize a new lawn, and how often should you mow it. These aren’t transactional keywords, like, “residential landscaping company.”
How do we know which keywords to choose, though?
When it comes to keyword research, we look at several factors, including:
- Search volume: It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.
- Competition: Depending on your website’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why our organic SEO services are a perfect addition to our content marketing services.
- Cost-per-click (CPC): Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.
- User intent: One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.
Once we finish our keyword research, we move onto developing a content plan for you.
2. CONTENT DEVELOPMENT
Next, our content marketing services focus on creating a content project management schedule. In this step, we build a content calendar for your strategy. We also establish a deadline for writing and delivering the content to your team for review.
The amount of content we develop depends on your content marketing services package:
- If you have the basic plan, we develop three pieces of content each month
- If you have the aggressive plan, we develop six pieces of content each month
- If you have the market leader plan, we develop 10 pieces of content each month
Note, if you want your content marketing services to include more than 10 pieces of content each month, you can always request a customized plan from our strategy team. Just contact them online or by phone at 801-601-5359 to chat!
During this stage, your dedicated account manager also provides you with a walkthrough of our preferred platform for project management. Feel free to ask them questions, and they’ll be happy to answer and help you troubleshoot any issues.
3. CONTENT CREATION
A core part of our content marketing services is content creation. With the expertise of our talented project managers, as well as specialized writers and graphic designers, we create long-form content, blog posts, infographics, online guides, voice optimized content, and more for your company’s strategy.
Our team of editors then review each piece of content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll forward them to your team for feedback. If you have any requested changes, our team takes care of them fast.
4. CONTENT OPTIMIZATION
In addition to our writers optimizing your content for search, your dedicated account manager will too. For example, if you’re launching a piece of long-form content on your website, they create a compelling title tag and meta description for it.
The result is optimized content for not only users but also search engines. By optimizing your content for both parties, we provide your content the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results.
5. CONTENT PROMOTION
In addition to content creation, our plans also include content promotion. Our experienced network of industry influencers will work to distribute your content online — sharing it on sites and social platforms that matter most to your business.
Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue.
6. MONTHLY REPORTING
We don’t stop after creating and promoting your content! Our content marketing services include custom reporting that allows you to monitor your return on investment (ROI) and drive the best possible results.
As a part of our aggressive and market leader content marketing service packages, you receive a monthly content marketing strategy report. Your dedicated account manager compiles this report, which includes tons of helpful information you can share with your company’s decision makers.
No matter which tier of our content marketing services you select, you will have access to insightful data. A few examples include an analysis of you and your competitors’ share of the market, as well as changes in your competitor's websites.
Our clients have access to MarketingCloudFX, or proprietary software, that allows you to easily track leads from your site content. If you find certain types of content or topics work well for your business, we’ll help you revise your content strategy to focus on creating content that has the highest impact.
By partnering with our full-service digital marketing agency, you don’t have to worry about creating this content. We develop and launch your content marketing strategy for you. Plus, we feature an experienced team of writers with backgrounds in manufacturing, retail, and a slew of other industries.
Keep reading to learn more about the pricing and deliverables for our award-winning content marketing services.
Pricing: WebFX Content Marketing Services
CONTENT MARKETING SERVICE PRICING
|FEATURES||BASIC PLAN||AGGRESSIVE PLAN||MARKET LEADER PLAN|
|Content assets developed||3||6||10|
|Dedicated Content Marketing expert|
|Online project management schedule|
|Monthly Content Marketing Strategy Report|
|Choose from the following Content Marketing Asset Options - Customized to your business goals|
|Website & Social Engagement Videos|
|Animated Explainer Videos|
|Paid Content Asset Promotion|
|Content Asset Outreach|
|Competitor Gap Content Outlines|
|Voice Search Optimized Content|
|User Testing Videos + Suggested Actions Summary Reports|
|1 Personalization Graphic (Equal to 1 Asset)|
|Rich Media Citations|
|Competitor Content Gap Intelligence Report|
|Monitor competitors' website changes on a monthly basis|
|Predict your and your competitors' market share on a monthly basis|
|Competitor intelligence login to view competitor data|
|200+ SMEs behind campaign driving results|
|Monthly Content Marketing Investment:||$1,800||$3,600||$6,000|
|Need more information? Call Us: 888-601-5359||GET A QUOTE||GET A QUOTE||GET A QUOTE|
Need more information? Call Us: 888-601-5359GET A QUOTE
Why invest in content marketing services?
For businesses that want to reach their target audience, content marketing is a must. Even if your company operates offline, the best content marketing services offer value. With a powerful content marketing strategy, you can connect with audiences a few blocks away or halfway around the world.
That connection leads to several noteworthy benefits, including:
GROW YOUR BUSINESS
Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.
If you want to grow your business, it’s not enough to use traditional marketing or advertising.
Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.
With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.
The result? A business that’s growing, with zero signs of slowing down.
BUILD YOUR BRAND AWARENESS
Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.
With our content marketing services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like search engine optimization (SEO).
Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.
Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This content has provided value by answering their questions and offering them guidance.
Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.
INCREASE YOUR REVENUE
Another reason why companies invest in content marketing? Its rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.
If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.
Better yet, think of your competition. With our competitive content marketing services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.
The result is a business that’s expanding its market share and revenues.
REACH YOUR TARGET AUDIENCE
In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience.
With our content marketing services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.
Content marketing also appeals to how modern consumers shop.
When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.
With content marketing, you can prevent that.
Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.
Then, when your target audience makes their buying decision, it’s your company they choose.
EXPAND YOUR CONSUMER BASE
A lot of companies focus their business strategy on reaching bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.
If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.
Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.
That is why more than 70 percent of marketers find content marketing more effective than print ads.
By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.
As your partner, you can trust WebFX to deliver those content marketing perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for top content marketing services.
MAXIMIZE YOUR DIGITAL MARKETING ROI
With the ability to create a long-term source of revenue for your business, our content marketing services maximize your investment. With a bigger ROI, your company can reinvest in your digital marketing strategies, as well as expand your business and its services.
While content marketing’s ROI varies, it does deliver better results than traditional marketing.
For example, it generates almost 55 percent more leads than traditional marketing. The best part is that our content marketing services focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time.
Another perk of content marketing, compared to traditional marketing, is that it costs 62 percent less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.
For our team, it’s critical that your business sees a return on your investment. That’s why we measure our success by our clients.
BECOME AN INDUSTRY LEADER
When consumers research their next purchase, they search for information from reputable sources. With our content marketing services, your business will become an industry-trusted source for your niche market.
That kind of reputation lends itself to several benefits, including:
- People trust your company: When people trust your business, it’s an immense win. With compelling and informational content, your company can build that trust with users early — which can solidify your business as their top pick.
- People share your content: With high-quality, high-value content, it’s natural for people to share it. By sharing your company’s content with friends, family, and coworkers, your business attracts the attention of people in your target audience.
- People choose your company: The best benefit of becoming an industry-trusted source is the conversions. It becomes an easy decision for users to call your business, purchase your product, or visit your store because you are the best in the industry.
Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.
As a result, it’s critical that you choose a trusted and reputable content marketing service provider, like WebFX. With our decades of experience, as well as dozens of reviews from satisfied clients, we’re the recommended choice for content marketing services that perform.
Why choose WebFX for the best content marketing services?
It’s a great question, and there are plenty of reasons to choose our content marketing services. Here’s why WebFX is a top content marketing company.
DECADES OF EXPERIENCE
We have more than 20 years of digital marketing experience, emphasizing that we’ve adapted to the fast-paced changes of the industry. Our decades of experience also demonstrate that we deliver results for our clients.
HUNDREDS OF SATISFIED CLIENTS
Speaking of our clients, WebFX maintains a client retention rate of more than 90 percent. As a result, our clients are more than happy to recommend us to their partners, friends, and family — leading to a client recommendation score that’s almost 500 percent higher than the industry average.
Another reason for our clients’ happiness? MarketingCloudFX, the industry-leading software for ROI tracking. IBM’s Watson, an artificial intelligence software, powers MarketingCloudFX. With MarketingCloudFX, our clients receive actionable insights that drive even better results.
With your content marketing services, you can access MarketingCloudFX 24/7. Use it to track the performance of your content marketing strategy in real-time, such as by checking out the leads generated from your online guide.
DOZENS OF AWARDS
Our passion for helping our clients has led to WebFX receiving more than 50 different awards. Whether we’re designing your website, launching your pay-per-click (PPC) campaign, or developing your content strategy, we’re always doing it with a passion and drive that no other advertising firm can match.
The best part? We’re a three-time winner of the Best Places to Work in PA award.
While some content marketing agencies serve “cookie-cutter” strategies, WebFX customizes your strategy. We understand that your business is unique, which is why our personalized content marketing services drive the results you’re looking for, like visits, purchases, and calls.
DEDICATED ACCOUNT MANAGERS
As one of the Best Places to Work in PA, we feature a consistent team of dedicated account managers. By partnering your business with one of our hands-on account managers, we ensure you’re always greeted by a familiar face that knows not only your business but also you and your team.
MORE THAN $1 BILLION IN RESULTS
We measure our success by your success — and we mean it. We’ve generated more than $1 billion in sales for clients, as well as more than three million high-value leads. These are real results, and they’ve given our clients the chance to grow their companies in whole new ways.
Get a free content marketing service quote
Is your business ready to increase its revenue, build its consumer base, and grow its market share? With content marketing services from WebFX, your company will achieve its biggest goals — and conquer the competition.
Get started on your content marketing strategy by contacting us online or by phone at 888-601-5359!
For verified ratings of our marketing services, please view our: