How to Write Better Copy for Your Website: Free Tools to Help with Copywriting

You know the tricks of the trade for top-notch copywriting, so let's move onto sharing some of the best copywriting tools available today!

Table of Contents:
How to Write Better Copy for Your Website

  1. Why Copywriting Is Essential
  2. Copywriting Principles
  3. Free Tools to Help with Copywriting
  4. [Bonus] Partnering With a Copywriting Firm

Free copywriting tools

Along with the rules of copywriting, you need to make sure that the copy you create is good quality.

That’s why the Internet has lots of different applications you can use to improve your skills. We’ll take a look at some now.

1. Read-Able

Read-Able is a WebFX property that tells you the reading level of your website copy. It’s most accurate when you copy and paste the text itself directly into the tool, though the tool can scan a webpage by URL or code as well.

Read-Able evaluates reading level according to several different established formulas. In other words, you get the best possible evaluation of how difficult your content is to read. And understanding the readability expectations of your audience can help you attract and retain more customers online.

2. Hemingway App

Hemingway App tells you lots of different information about what you write. The information includes grade level, word count, how many sentences are hard to read, how many sentences are very hard to read, which phrases have simpler alternatives, how many adverbs you use, and how many times you use passive voice.

That’s a lot of information from one tool, which makes Hemingway App one of the most powerful copywriting tools on the Internet.

3. Wordcounter

Wordcounter is an app that tells you how many times you’ve used certain words in your text. So if you’re worried that you say a word too much — like “just” or “much” — you can check to make sure with Wordcounter.

It’s simple to use, and this tool is one of the best ways to prevent repeating yourself in content.

4. Thesaurus is the authority source on synonyms and antonyms. If you find that you use a word too often (after using Wordcounter), Thesaurus will show you synonyms that you could use to get the same point across.

Again, this is a simple idea, but it can make all the difference in your final written product.

5. Google Docs

Google Docs is an online composition and storage system that lets you create text documents, spreadsheets, and presentations with one tool. Google Docs will also keep those files in one convenient location that you can access anywhere you have Internet service.

Google Docs is helpful for collaboration as well, since it lets you work with other people to complete a project.

6. Google Drive

Google Drive is a storage-only solution that lets users keep all kinds of files in a cloud account. You can store anything you want in it for free, up to 30 gigabytes. That means that you can access your  text files anywhere and anytime.

Google Drive also syncs with Google Docs, so if you have something on Docs, you’ll be able to access it on Drive.

7. Google Keyword Planner

Google Keyword Planner is Google’s free way to learn about keywords that relate to your business. It shows the search volume and potential pay-per-click value of any keyword you enter, plus keywords that are related.

If you need a topic for a new blog post or article, Google Keyword Planner is the place to start!


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