Connected TV Advertising Pricing: How Much Do CTV Ads Cost?
Connected TV Advertising Pricing: Table of Contents
How much does connected TV advertising cost in 2026?
What determines the pricing for CTV advertising?
How much does connected TV advertising cost in 2026?
So, how much does connected TV advertising cost?
When it comes to CTV advertising costs, there is no set price you’ll pay for your ads. Most CTV platforms enable you to set a maximum budget and choose how much you want to spend when a user clicks or sees your advertisement, so you don’t exceed your budget.
But how much do businesses pay on average for connected TV ads? The cost varies depending on the ad type and platform. Check out some average CTV advertising costs for popular platforms below:
YouTube
Cost: $10 per day, or $0.10 – $0.30 per click or view
YouTube is one of the most popular CTV advertising platforms in the world. With YouTube, you can create anything from display ads to skippable and non-skippable video ads.
With YouTube ads, businesses spend an average of $10 or more a day to run an ad campaign. You can expect to pay around $0.10 to $0.30 each time a user clicks or views your ad.
Hulu
Cost: $0.02 – $0.04 per view
Hulu is another popular CTV advertising platform you can use to promote your brand, products, and services. On average, businesses spend around $0.02 to $0.04 each time a user clicks or views their advertisement.
With Hulu, you can create commercial ads that play before, during, or after TV shows and movies, pause ads that display when users pause their video, and more.
TikTok
Cost: $0.01 per view, plus a $500 minimum campaign spend
Another popular CTV advertising platform is TikTok. TikTok enables advertisers to promote their products and services with videos and images as their target audience scrolls through their video feed updates.
With TikTok ads, businesses can expect to spend an average of $0.01 or more when a user views their ad. TikTok also requires a minimum spend of $500 to run an ad campaign.
What determines pricing for CTV advertising?
The great thing about CTV ads is that they can fit perfectly into any marketing budget. That’s because there’s not one set price for connected TV advertising.
Here are some of the factors that can determine how much you’ll spend on a CTV ad campaign:
- Your maximum budget
- The ad type
- The CTV advertising platform
- Your bidding selection
- Your targeting options
How much you spend on CTV ads varies depending on the platform and ad type you choose and if you decide to use audience targeting features. By setting a maximum daily spend on your chosen platform, you ensure that you never go over your advertising budget.
What do CTV advertising pricing packages include?
Are you considering investing in connected TV advertising packages from an experienced agency? A CTV advertising agency can help you implement effective ad campaigns that maximize your results and earn a high return on investment (ROI).
If you choose to invest in connected TV advertising packages, expect your plan to include the following:
- Advanced audience targeting options
- Multiple ad types, including video and display ads
- Advertising options on multiple CTV platforms
- Ad campaign management and optimization
- Audience behavior insights
- Ad campaign tracking
- Competitor analysis
- Frequent reports
- And more
You can expect your CTV advertising plan to include a variety of tools and features to help ensure your ads reach your ideal customers and increase your conversions and sales.
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WebFX is an award-winning connected TV advertising agency with over 4,474,144 hours of expertise crafting revenue-driving advertising campaigns for clients.
If you’re ready to get ahead of your competitors by creating attention-grabbing CTV ads that encourage your audience to convert into customers, our team of experts can help!
Our team will take care of developing, implementing, and managing your campaign so you can focus on your other business tasks.
Call us today at 888-601-5359 or contact us online to learn more about how our top-tier connected TV advertising services can drive more sales and revenue for your business.
Explore connected TV advertising pricing from WebFX
Features Lite Pro
Most PopularEnterprise
Investment
Ad Spend Limit $100 – $5,000/month ad spend (paid to networks) $5,000 – $30,000/month ad spend (paid to networks) $30,001+/monthly ad spend (paid to networks)
Initial Optimization $1,200 (First Month’s Management including Campaign Audit) $2,250 (First Month’s Management, including Campaign Audit, Creative Development) $5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost: $750 $975 or 15% of spend, whichever is higher $4,500 or 12% of ad spend, whichever is greater
Included Networks
Google PPC Network ✓ ✓ ✓
Google Local Services Ads ✓ ✓
Bing PPC Networks ✓ ✓
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) ✓ ✓
Google customer match & audience match ✓ ✓
Google Shopping Management ✓ ✓
ChatGPT Advertising ✓ ✓
Yelp Advertising ✓ ✓
AdTechFX Programmatic Advertising powered by RevenueCloudFX ✓ ✓
– 3rd Party Audience Targeting ✓ ✓
– Account-Based Retargeting ✓ ✓
– CRM Pipeline Retargeting ✓ ✓
Management Deliverables
750+ SMEs behind campaign driving results ✓ ✓ ✓
Initial campaign development & strategy ✓ ✓ ✓
Advanced keyword research and selection 2,000 Keywords 10,000 Keywords 10,000 Keywords
Ad campaign copywriting ✓ ✓ ✓
Ad copy performance testing ✓ ✓ ✓
Ongoing keyword development and tweaking ✓ ✓ ✓
Dynamic keyword insertion into ads ✓ ✓ ✓
Google analytics integration & goal tracking ✓ ✓ ✓
Strategic bid management ✓ ✓ ✓
PPC account settings monitoring (Ex. Geotargeting) ✓ ✓ ✓
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) ✓ ✓ ✓
Up to two personal consultations per month ✓ ✓ ✓
Monitoring clicks, conversions and click fraud activity ✓ ✓ ✓
Setup and management of rule based bidding ✓ ✓ ✓
International PPC campaign management (Addtl. fees may apply) ✓ ✓
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template ✓ ✓
Display Ad Creatives (One Time) One Time: 2 sets rapid display ads – 16 ads total (8 images per set) One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time) N/A One Time: 1 15-second rapid ConnectedTV ad One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio Commercial Coming Soon Coming Soon
International Campaigns (SEM Only) – Each additional language monthly management cost: $325 $325
Performance Reporting
Monthly performance & analysis reporting ✓ ✓ ✓
Website conversion analysis reporting ✓ ✓
Omni-channel customer journey tracking and reporting ✓ ✓ ✓
Federated Ad CLID Pool for tracking calls to specific paid ad campaign Shared pool (Up to 25 concurrent Paid Advertising visitors) Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart Bidding Included with RevenueCloudFX License Included with RevenueCloudFX License
IntegrationsFX: Lookalike + Custom Audiences Included with RevenueCloudFX License Included with RevenueCloudFX License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors $100/month $100/month $100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors $400/month $400/month $400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included $375/month $375/month $375/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included $940/month $940/month $940/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included $1,500/month $1,500/month $1,500/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits $1,125/month $1,125/month $1,125/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds $190/month $190/month $190/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing $375/month $375/month $375/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds $375/month $375/month $375/month
Social Media Advertising $975/month $975/month $975/month
Landing page performance testing $1,800/month $1,800/month $1,800/month
Translation Services By Quote By Quote By Quote
Industry analysis ✓ ✓ ✓
Website conversion analysis implementation By Quote By Quote By Quote
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