Digital Advertising Pricing in 2022: The Cost of Digital Ads

Are you curious how digital advertising can fit into your marketing budget? It’s essential to understand typical digital advertising pricing in 2022 so you can determine which strategies and campaigns will fit within your budget and still drive incredible results for your business.

Digital Advertising Pricing From WebFX

Did you know that WebFX is a leading full-service digital advertising agency? We offer several digital advertising pricing packages that can suit almost any marketing budget and the needs of your business.

Check out our digital advertising pricing and services below:

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial

SEE FULL DELIVERABLES

Your Digital Advertising Pricing Guide Cheat Sheet

Use this cheat sheet to get a quick overview of average digital advertising costs and pricing factors. Then keep reading to learn more about how much digital advertising campaigns cost and how they can benefit your business!

Last Updated January 2022

Average digital advertising costs

  • On average, digital advertising campaigns can cost anywhere between $1250 to $10,000 per month.
  • If you choose to invest in pay-per-click (PPC) ads, you can expect to pay an average cost-per-click (CPC) of $1.16.

Digital advertising cost factors

  • Digital advertising costs can vary based on the type of ad you choose to invest in.
  • Digital ad pricing can depend on whether you decide to manage your campaigns in-house or hire an agency.
  • Digital advertising costs can also be influenced by the tools and platforms you may use to help you manage and track your campaigns.

What digital advertising pricing packages include

  • Digital advertising packages can include a variety of ads, including PPC ads, social media ads, and display ads.
  • Your digital advertising pricing package can also include optimized ad copy and landing pages designed to increase conversions and sales.

On this page, we’ll go over what you can expect digital advertising to cost and what factors influence the price. Plus, we’ll provide pricing for digital advertising services from WebFX and tell you how our services benefit your business.

Are you ready to start driving revenue with digital advertising? WebFX can help! Our team of over 450 digital advertising experts has driven more than $3 billion in revenue for our clients, and we can do the same for your business.

Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our digital advertising services can help you grow your company.

 

How much does digital advertising cost in 2022

So, how much does digital advertising cost? Pricing for digital advertising packages and services can vary depending on the type of ad and strategy you want to use to promote your products and services.

On average, digital advertising pricing for the management of several campaigns can range from $1250 to $10,000 per month. However, if you choose to focus on one type of digital ad method, such as pay-per-click (PPC) ads, you can expect to pay an average cost-per-click (CPC) of $1.16.

What determines the pricing for digital advertising?

Several factors influence the pricing for digital advertising, such as:

  • How many strategies you invest in
  • Which strategies you choose to invest in
  • If you decide to manage your campaigns in-house
  • If you hire a digital advertising agency
  • Whether you need tools to help you manage your campaigns
  • And more

With digital advertising, there is no one size fits all cost approach. Since digital advertising enables you to control your ad spend, you can choose how much they want to spend on your ad campaigns. That means you can easily stay within your marketing budget.

For example, with Google Ads, you bid on the keywords you want to trigger your ads. Your bid will be the maximum amount you want to spend each time a user clicks on your ad.

Check out this handy video to learn more about how much is costs to advertise on Google:

One Size Does Not Fit All

Select a digital advertising service to view custom digital advertising costs for your campaign.

Pay-per-click (PPC) advertising

Get your brand noticed on Google with a customized PPC advertising campaign from WebFX!

Social Media Advertising

Promote your products and services to your target audience on a variety of social media platforms with our social media advertising packages!

Display Advertisement Design

Our expert graphic designers can create engaging banner ads and display ads that entice more users to click, visit, and stay on your website.

What do digital advertising pricing packages include?

Because digital advertising can be flexible in terms of the strategies and campaigns you choose to invest in, what your package includes can vary.

For example, digital advertising pricing packages can include numerous ad types for your choosing, including:

Your package will also tend to include several features that can help you optimize and manage your strategies to drive the best results for your company no matter which ad types you decide to run.

You can expect your digital advertising package to include the following features:

If you decide to invest in a digital advertising package from an experience agency, like WebFX, you can expect to receive personalized strategies tailored specifically for your business.

Plus, an agency will help you continuously optimize and manage your campaigns to ensure they drive the best results for your company.

How can digital advertising benefit your business?

Now that you know more about the average pricing for digital advertising, let’s discuss how digital ads benefit your business.

Digital advertising helps you:

Boost your brand awareness

If you want to increase your brand awareness and recognition, investing in digital advertising is a must. Digital ads enable you to promote your brand, products, and services to billions of consumers online through search engines, social media, websites, and more!

With the right advertising strategy for your business, you can ensure your ads will appear at the top of search results and display for the consumers who are already actively searching for your products and services.

That means you can help more consumers find your business online and boost your sales at the same time.

Reach more high-quality leads

Reaching the consumers who are most likely to purchase your products and services is the key to unlocking more conversions and revenue for your company. With digital advertising, it’s easy to reach more high-quality leads.

Digital ads have several targeting features that enable you to target specific groups of consumers based on their:

That means you can ensure your ads will display for the consumers who are most likely to make a purchase so that you can enjoy more conversions and sales as a result.

Create personalized marketing messages

Digital ads also enable you to create personalized marketing messages. Consumers are more likely to perform an action, such as making a purchase or downloading a guide, if your ad is relevant to them.

With the right digital advertising strategy for your business, you can create ads that resonate with specific types of consumers. You can create more personalized ads that enable you to:

  • Target previous website visitors
  • Reach consumers based on their location
  • Target consumers who previously search for your products and services
  • And more!

When you create advertisements that resonate with consumers, such as services in their current location that they previously searched for, you can create a more personalized experience.

With these eye-catching advertisements, it’s easy to grab consumers’ attention and create an ad that will encourage more clicks and web traffic.

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Digital advertising pricing from WebFX

Did you know that WebFX is a leading full-service digital advertising agency? We offer several digital advertising pricing packages that can suit almost any marketing budget and the needs of your business.

Browse our digital advertising pricing and services below:

Whether you want to advertise on multiple social media platforms, attract more web traffic from local consumers, or reconnect with previous site visitors, WebFX can help you do it all.

What do digital advertising services from WebFX include?

Here are a few features you can expect digital advertising services from WebFX to include:

  • A dedicated (and seasoned) account manager
  • A team of over 450 digital advertising experts
  • In-depth keyword research and selection
  • Access to MarketingCloudFX, our industry-leading marketing platform
  • Initial campaign development and strategy
  • Industry analysis
  • In-depth competitor ad analysis
  • Ad campaign copywriting that’s tested for optimal performance
  • Strategic bid management
  • Frequent analysis and reporting of your campaign results
  • Monitoring of clicks and conversions
  • Landing page performance testing
  • Keyword, interest, and user intent ad targeting
  • Unique and compelling ads
  • And much more!

No matter your business goals, whether you want to increase your brand awareness or drive more traffic to your website, WebFX can help you achieve milestones that will take your business to new heights.

Why choose digital advertising services from WebFX over other agencies?

So why should you choose digital advertising services from WebFX over other advertising agencies?

There are several reasons why you should consider partnering with WebFX for your digital advertising needs, such as:

We drive results for our clients

When you look at the results we’ve driven for our clients, our digital advertising services are second to none.

In the past five years, we’ve helped our clients achieve the following:

  • Drive over $3 billion in revenue
  • Process more than 12.9 million transactions
  • Earn over 7.8 million leads
  • Receive more than 5.2 million phone calls

We’ve helped many clients grow their companies, and we can do the same for your business.

We focus on driving the best return on investment (ROI) for your business

At WebFX, we are dedicated to helping our clients grow their businesses. That’s why we focus on helping you earn the highest possible ROI for your company.

When you partner with WebFX, we track and measure your advertising campaigns so you can always stay in the loop about how your campaigns perform. We’ll also help you improve your strategies to drive even better results for your business.

You won’t have to worry about wasting resources on the campaigns that aren’t driving results for your business, earning you more revenue and a higher ROI in the long run.

Here are just a few examples of some incredible results we’ve helped our clients achieve over the past few years with our digital advertising campaigns:

Check out more of our case studies to learn more about how our digital advertising services have helped our clients drive amazing results.

We use data to inform our strategies

Our team uses data to develop personalized strategies for our clients. We create advertising campaigns that help you achieve and exceed your business goals by using data-driven marketing techniques.

When you partner with WebFX, you’ll also have access to our ROI-tracking software, MarketingCloudFX. With MarketingCloudFX, you can easily track and manage the success of your advertising campaigns, plus your other digital marketing strategies, all in one place.

From viewing the sources of leads and traffic to receiving in-depth reports and analysis, MarketingCloudFX makes it easy to drive more revenue for your business.

Drive more revenue with industry-leading digital advertising services from WebFX

If you’re ready to start boosting your sales and revenue with digital advertising, WebFX has got you covered.

Our award-winning team of over 450 digital advertising experts will create a personalized strategy that will suit your company’s needs and help you achieve your business goals. Our industry-leading digital advertising services help you reach high-value consumers so that you can drive more conversions and sales for your business.

Don’t let your competitors get ahead. Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how we can help grow your company.

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