Digital Advertising Pricing in 2024: The Cost of Digital Ads
METHODOLOGY: We asked over 600 U.S.-based marketers to share how much their companies spend on digital advertising in 2024.
Digital advertising costs $100 – $10,000 per month on average. Digital advertising pricing depends on several factors, including the ad network and the industry. Keep reading to learn more about the cost of digital advertising!
Digital Advertising Pricing From WebFX
Did you know that WebFX is a leading full-service digital advertising agency? We offer several digital advertising pricing packages that can suit almost any marketing budget and the needs of your business.
Check out our digital advertising pricing and services below:
Lite Plan
$600 / month
-
$100 – $5,000/month ad spend (paid to networks) -
2,000 keywords
-
Google PPC Network
-
Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
-
$5,000 – $30,000/month ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
-
1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
-
$30,001+/monthly ad spend (paid to networks)
-
10,000 keywords
-
Display ad creative sets
-
15-second CTV commercial
Key Takeaways
- 46% of businesses pay $100 – $10,000 per month on digital advertising
- 45% of businesses pay $100 – $10,000 per month on PPC advertising
- 61% of businesses pay $0.11 – $0.50 per click on Google Ads
- 56% of businesses pay $0.51 – $1.00 per 1000 impressions on Google Ads
- 48% of businesses pay $1000 – $25,000 per year on social media advertising
Are you curious how digital advertising can fit into your marketing budget? It’s essential to understand typical digital advertising pricing in 2024 so you can determine which strategies and campaigns will fit within your budget and still drive incredible results for your business.
On this page, we’ll go over what you can expect digital advertising to cost and what factors influence the price. Plus, we’ll provide pricing for digital advertising services from WebFX and tell you how our services benefit your business.
Digital advertising pricing basics
We asked over 600 marketing professionals to share how much they spend on digital advertising. What did they say? Let’s find out!
How much does digital advertising cost in 2024?
Digital advertising costs $100 – $10,000 per month, $0.11 – $0.50 per click and $0.51 – $1 per 1000 impressions for PPC ads, and $0.01 – $0.50 per click and $0.01 – $8 per 1000 impressions for social media ads on average.
How much does digital advertising cost per month?
Digital advertising costs $100 – $10,000 per month on average (46% of respondents). How much you spend each month depends on several factors, including your chosen ad platform, industry, and audience targeting.
Source data
| MONTHLY PPC COST | % OF MARKETERS |
| Less than $100 | 4.17% |
| $100 – $5000 | 22.02% |
| $5001 – $10,000 | 22.62% |
| $10,001 – $50,000 | 14.88% |
| $50,001 – $100,000 | 8.93% |
| $100,001 – $250,000 | 8.33% |
| $250,001 – $500,000 | 6.55% |
| $500,001 – $750,000 | 4.76% |
| $750,001 – $1,000,000 | 3.57% |
| More than $1,000,000 | 4.17% |
| SOCIAL MEDIA COSTS PER YEAR | % OF MARKETERS |
| Less than $1000 | 11.11% |
| $1000 – $5000 | 15.93% |
| $5001 – $10,000 | 15.19% |
| $10,001 – $25,000 | 17.04% |
| $25,001 – $50,000 | 12.22% |
| $50,001 – $100,000 | 10.74% |
| $100,001 – $250,000 | 10.00% |
| More than $250,000 | 7.78% |
How much do PPC ads cost per click?
PPC ads cost $0.11 – $0.50 per click on platforms like Google Ads and Microsoft Ads (85% of respondents). The price you pay can depend on whether you’re advertising on the Google Search Network or the Google Display Network as well as your industry.
Source data
| Google Search Network COST PER CLICK | % OF MARKETERS |
| Less than $0.10 | 9.18% |
| $0.11 – $0.50 | 36.73% |
| $0.51 – $0.70 | 12.24% |
| $0.71 – $1.00 | 9.18% |
| $1.01 – $2.00 | 9.18% |
| $2.01 – $3.00 | 8.16% |
| $3.01 – $5.00 | 3.06% |
| $5.01 – $7.00 | 7.14% |
| $7.01 – $10.00 | 4.08% |
| More than $10.00 | 1.02% |
| GOOGLE DISPLAY NETWORK COST PER CLICK | % OF MARKETERS |
| Less than $0.10 | 5.56% |
| $0.11 – $0.50 | 23.61% |
| $0.51 – $0.70 | 18.06% |
| $0.71 – $1.00 | 6.94% |
| $1.01 – $2.00 | 11.11% |
| $2.01 – $3.00 | 8.33% |
| $3.01 – $5.00 | 13.89% |
| $5.01 – $7.00 | 11.11% |
| $7.01 – $10.00 | 1.39% |
| More than $10.00 | 0.00% |
| Microsoft Advertising COST PER CLICK | % OF MARKETERS |
| Less than $0.10 | 7.14% |
| $0.11 – $0.50 | 24.29% |
| $0.51 – $0.70 | 8.57% |
| $0.71 – $1.00 | 10.00% |
| $1.01 – $2.00 | 12.86% |
| $2.01 – $3.00 | 10.00% |
| $3.01 – $5.00 | 5.71% |
| $5.01 – $7.00 | 10.00% |
| $7.01 – $10.00 | 8.57% |
| More than $10.00 | 2.86% |
How much does social media advertising cost per year?
On average, social media advertising costs $100 – $25,000 per year (48% of respondents). How much you spend each year on social media ads will depend on your chosen platform, ad type, bidding model, and more.
Source data
| Social media advertising COST PER YEAR | % OF MARKETERS |
| Less than $1000 | 11.11% |
| $1000 – $5000 | 15.93% |
| $5001 – $10,000 | 15.19% |
| $10,001 – $25,000 | 17.04% |
| $25,001 – $50,000 | 12.22% |
| $50,001 – $100,000 | 10.74% |
| $100,001 – $250,000 | 10.00% |
| More than $250,000 | 7.78% |
Data roundup: How much do business pay for digital advertising?
45%
Pay $100 – $10,000 per month on PPC ads
Source: WebFX
48%
Pay $100 – $25,000 per year on social media ads
Source: WebFX
85%
Pay $0.11 – $0.50 per click on PPC ads
Source: WebFX
FAQs about digital advertising pricing
Get quick answers to common questions about digital advertising pricing below:
- What determines the pricing for digital advertising?
- What do digital advertising pricing packages include?
- How can digital advertising benefit your business?
What determines the pricing for digital advertising?
What determines the pricing for digital advertising?
Several factors influence the pricing for digital advertising, such as:
- How many strategies you invest in
- Which strategies you choose to invest in
- If you decide to manage your campaigns in-house
- If you hire a digital advertising agency
- Whether you need tools to help you manage your campaigns
- And more
With digital advertising, there is no one size fits all cost approach. Since digital advertising enables you to control your ad spend, you can choose how much they want to spend on your ad campaigns. That means you can easily stay within your marketing budget.
For example, with Google Ads, you bid on the keywords you want to trigger your ads. Your bid will be the maximum amount you want to spend each time a user clicks on your ad.
What do digital advertising pricing packages include?
What do digital advertising pricing packages include?
Because digital advertising can be flexible in terms of the strategies and campaigns you choose to invest in, what your package includes can vary.
For example, digital advertising pricing packages can include numerous ad types for your choosing, including:
Your package will also tend to include several features that can help you optimize and manage your strategies to drive the best results for your company no matter which ad types you decide to run.
You can expect your digital advertising package to include the following features:
- Optimized ad copy
- Ad landing pages
- Monthly ad spend paid to networks
- Ads on multiple platforms, such as Google Ads, social media, and other search engines
- Bid management
- Campaign tracking and reporting
- And more
If you decide to invest in a digital advertising package from an experience agency, like WebFX, you can expect to receive personalized strategies tailored specifically for your business.
Plus, an agency will help you continuously optimize and manage your campaigns to ensure they drive the best results for your company.
How can digital advertising benefit your business?
How can digital advertising benefit your business?
Now that you know more about the average pricing for digital advertising, let’s discuss how digital ads benefit your business.
Digital advertising helps you:
Boost your brand awareness
If you want to increase your brand awareness and recognition, investing in digital advertising is a must. Digital ads enable you to promote your brand, products, and services to billions of consumers online through search engines, social media, websites, and more!
With the right advertising strategy for your business, you can ensure your ads will appear at the top of search results and display for the consumers who are already actively searching for your products and services.
That means you can help more consumers find your business online and boost your sales at the same time.
Reach more high-quality leads
Reaching the consumers who are most likely to purchase your products and services is the key to unlocking more conversions and revenue for your company. With digital advertising, it’s easy to reach more high-quality leads.
Digital ads have several targeting features that enable you to target specific groups of consumers based on their:
- Interests
- Demographics
- Hobbies
- Purchasing history
- And more!
That means you can ensure your ads will display for the consumers who are most likely to make a purchase so that you can enjoy more conversions and sales as a result.
Create personalized marketing messages
Digital ads also enable you to create personalized marketing messages. Consumers are more likely to perform an action, such as making a purchase or downloading a guide, if your ad is relevant to them.
With the right digital advertising strategy for your business, you can create ads that resonate with specific types of consumers. You can create more personalized ads that enable you to:
- Target previous website visitors
- Reach consumers based on their location
- Target consumers who previously search for your products and services
- And more!
When you create advertisements that resonate with consumers, such as services in their current location that they previously searched for, you can create a more personalized experience.
With these eye-catching advertisements, it’s easy to grab consumers’ attention and create an ad that will encourage more clicks and web traffic.
Data roundup: Is digital advertising worth it?
71%
Yes
Source: WebFX
29%
No
Source: WebFX
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“We measure our success by how much we WOW our clients.”
Bill Craig
WebFX President
Drive more revenue with industry-leading digital advertising services from WebFX
If you’re ready to start boosting your sales and revenue with digital advertising, WebFX has got you covered.
Our award-winning team of over 500 digital advertising experts will create a personalized strategy that will suit your company’s needs and help you achieve your business goals. Our industry-leading digital advertising services help you reach high-value consumers so that you can drive more conversions and sales for your business.
Don’t let your competitors get ahead. Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how we can help grow your company.