Digital Advertising Pricing in 2025: The Cost of Digital Ads [Data]
methodology:
- We asked over 600 U.S.-based marketers to share how much their companies spend on digital advertising in 2025.
An Inside Look at WebFX Digital Advertising Pricing
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Highlights
🎯 Audience targeting
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Key Takeaways
- 46% of businesses pay $100 – $10,000 per month on digital advertising
- 45% of businesses pay $100 – $10,000 per month on PPC advertising
- 61% of businesses pay $0.11 – $0.50 per click on Google Ads
- 56% of businesses pay $0.51 – $1.00 per 1000 impressions on Google Ads
- 48% of businesses pay $1000 – $25,000 per year on social media advertising
Are you curious how digital advertising can fit into your marketing budget? It’s essential to understand typical digital advertising pricing in 2024 so you can determine which strategies and campaigns will fit within your budget and still drive incredible results for your business.
On this page, we’ll go over what you can expect digital advertising to cost and what factors influence the price. Plus, we’ll provide pricing for digital advertising services from WebFX and tell you how our services benefit your business.
Digital advertising pricing basics
We asked over 600 marketing professionals to share how much they spend on digital advertising. What did they say? Let’s find out!
How much does digital advertising cost in 2025?
Digital advertising costs $100 – $10,000 per month, $0.11 – $0.50 per click, and $0.51 – $1 per 1000 impressions for PPC ads, and $0.01 – $0.50 per click and $0.01 – $8 per 1000 impressions for social media ads on average.
How much does digital advertising cost per month?
Digital advertising costs $100 – $10,000 per month on average (46% of respondents). How much you spend each month depends on several factors, including your chosen ad platform, industry, and audience targeting.
Source Data
| MONTHLY PPC COST | % OF MARKETERS |
| Less than $100 | 4.17% |
| $100 – $5000 | 22.02% |
| $5001 – $10,000 | 22.62% |
| $10,001 – $50,000 | 14.88% |
| $50,001 – $100,000 | 8.93% |
| $100,001 – $250,000 | 8.33% |
| $250,001 – $500,000 | 6.55% |
| $500,001 – $750,000 | 4.76% |
| $750,001 – $1,000,000 | 3.57% |
| More than $1,000,000 | 4.17% |
| SOCIAL MEDIA COSTS PER YEAR | % OF MARKETERS |
| Less than $1000 | 11.11% |
| $1000 – $5000 | 15.93% |
| $5001 – $10,000 | 15.19% |
| $10,001 – $25,000 | 17.04% |
| $25,001 – $50,000 | 12.22% |
| $50,001 – $100,000 | 10.74% |
| $100,001 – $250,000 | 10.00% |
| More than $250,000 | 7.78% |
How much do PPC ads cost per click?
PPC ads cost $0.11 – $0.50 per click on platforms like Google Ads and Microsoft Ads (85% of respondents). The price you pay can depend on whether you’re advertising on the Google Search Network or the Google Display Network as well as your industry.
Source Data
| Google Search Network COST PER CLICK | % OF MARKETERS |
| Less than $0.10 | 9.18% |
| $0.11 – $0.50 | 36.73% |
| $0.51 – $0.70 | 12.24% |
| $0.71 – $1.00 | 9.18% |
| $1.01 – $2.00 | 9.18% |
| $2.01 – $3.00 | 8.16% |
| $3.01 – $5.00 | 3.06% |
| $5.01 – $7.00 | 7.14% |
| $7.01 – $10.00 | 4.08% |
| More than $10.00 | 1.02% |
| GOOGLE DISPLAY NETWORK COST PER CLICK | % OF MARKETERS |
| Less than $0.10 | 5.56% |
| $0.11 – $0.50 | 23.61% |
| $0.51 – $0.70 | 18.06% |
| $0.71 – $1.00 | 6.94% |
| $1.01 – $2.00 | 11.11% |
| $2.01 – $3.00 | 8.33% |
| $3.01 – $5.00 | 13.89% |
| $5.01 – $7.00 | 11.11% |
| $7.01 – $10.00 | 1.39% |
| More than $10.00 | 0.00% |
| Microsoft Advertising COST PER CLICK | % OF MARKETERS |
| Less than $0.10 | 7.14% |
| $0.11 – $0.50 | 24.29% |
| $0.51 – $0.70 | 8.57% |
| $0.71 – $1.00 | 10.00% |
| $1.01 – $2.00 | 12.86% |
| $2.01 – $3.00 | 10.00% |
| $3.01 – $5.00 | 5.71% |
| $5.01 – $7.00 | 10.00% |
| $7.01 – $10.00 | 8.57% |
| More than $10.00 | 2.86% |
How much does social media advertising cost per year?
On average, social media advertising costs $100 – $25,000 per year (48% of respondents). How much you spend each year on social media ads will depend on your chosen platform, ad type, bidding model, and more.
Source Data
| Social media advertising COST PER YEAR | % OF MARKETERS |
| Less than $1000 | 11.11% |
| $1000 – $5000 | 15.93% |
| $5001 – $10,000 | 15.19% |
| $10,001 – $25,000 | 17.04% |
| $25,001 – $50,000 | 12.22% |
| $50,001 – $100,000 | 10.74% |
| $100,001 – $250,000 | 10.00% |
| More than $250,000 | 7.78% |
Data roundup
How much businesses pay for digital advertising
45%
Pay $100 – $10,000 per month on PPC ads
Source: WebFX
48%
Pay $100 – $25,000 per year on social media ads
Source: WebFX
85%
Pay $0.11 – $0.50 per click on PPC ads
Source: WebFX
Digital advertising pricing models
There are multiple different digital advertising pricing models to keep in mind that can affect your costs. We’ll break them down in agency pricing models and ad pricing models below!
Agency pricing models
If you partner with an agency, your agency may charge differently for digital advertising compared to another agency. Here are some of the pricing models digital advertising agencies use:
- Monthly retainer
- Hourly rate
- Per project or campaign
- Performance-based pricing
Ad pricing models
Not only are their agency pricing models to consider, but digital advertisements themselves will have different pricing models depending on the ad type.
Here are some ad pricing models to factor into your costs:
- Cost per click (CPC)
- Cost per mille / Cost per 1,000 impressions (CPM)
- Cost per action
- Cost per view
- Cost per engagement
- Cost per lead
- Cost per sale
What determines the pricing for digital advertising?
Several factors influence the pricing for digital advertising, such as:
- How many strategies you invest in
- Which strategies you choose to invest in
- If you decide to manage your campaigns in-house
- If you hire a digital advertising agency
- Whether you need tools to help you manage your campaigns
- And more
With digital advertising, there is no one-size-fits-all cost approach. Since digital advertising enables you to control your ad spend, you can choose how much they want to spend on your ad campaigns. That means you can easily stay within your marketing budget.
For example, with Google Ads, you bid on the keywords you want to trigger your ads. Your bid will be the maximum amount you want to spend each time a user clicks on your ad.
Digital advertising budget: How much should you spend?
So, how much should your business spend on digital advertising?
As a general rule of thumb, most businesses allocate 5 – 10% of their budget to digital advertising channels.
However, this number can change depending on your unique business, goals, and the return you receive from digital ads.
For example, if digital advertisements account for a large percentage of your overall revenue, you’ll likely allocate a lot more of your budget to digital advertising channels. And if digital ads provide a smaller return, or your goals are to increase revenue from a different marketing channel, you may decrease your budget allocation to digital advertisements.
Data roundup
Is digital advertising worth it?
71%
Yes
Source: WebFX
29%
No
Source: WebFX
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Digital advertising pricing from WebFX
Did you know that WebFX is a leading full-service digital advertising agency? We offer several digital advertising pricing packages that can suit almost any marketing budget and the needs of your business.
Browse our digital advertising pricing and services below:
- PPC pricing
- Remarketing pricing
- Geofencing pricing
- Facebook advertising pricing
- Instagram advertising pricing
- Twitter advertising pricing
- LinkedIn advertising pricing
- YouTube advertising pricing
- Pinterest advertising pricing
- Influencer advertising pricing
- Amazon PPC pricing
- Online media buying pricing
Whether you want to advertise on multiple social media platforms, attract more web traffic from local consumers, or reconnect with previous site visitors, WebFX can help you do it all.
What do digital advertising services from WebFX include?
Here are a few features you can expect digital advertising services from WebFX to include:
- A dedicated (and seasoned) account manager
- A team of over 500 digital advertising experts
- In-depth keyword research and selection
- Access to RevenueCloudFX, our industry-leading marketing platform
- Initial campaign development and strategy
- Industry analysis
- In-depth competitor ad analysis
- Ad campaign copywriting that’s tested for optimal performance
- Strategic bid management
- Frequent analysis and reporting of your campaign results
- Monitoring of clicks and conversions
- Landing page performance testing
- Keyword, interest, and user intent ad targeting
- Unique and compelling ads
- And much more!
No matter your business goals, whether you want to increase your brand awareness or drive more traffic to your website, WebFX can help you achieve milestones that will take your business to new heights.
Why choose digital advertising services from WebFX over other agencies?
So why should you choose digital advertising services from WebFX over other advertising agencies?
There are several reasons why you should consider partnering with WebFX for your digital advertising needs, such as:
We drive results for our clients
When you look at the results we’ve driven for our clients, our digital advertising services are second to none.
In the past five years, we’ve helped our clients achieve the following:
- Drive over $10 billion in revenue
- Process more than 14.9 million transactions
- Earn over 24 million leads
- Receive more than 7.14 million phone calls
We’ve helped many clients grow their companies, and we can do the same for your business.
We focus on driving the best return on investment (ROI) for your business
At WebFX, we are dedicated to helping our clients grow their businesses. That’s why we focus on helping you earn the highest possible ROI for your company.
When you partner with WebFX, we track and measure your advertising campaigns so you can always stay in the loop about how your campaigns perform. We’ll also help you improve your strategies to drive even better results for your business.
You won’t have to worry about wasting resources on the campaigns that aren’t driving results for your business, earning you more revenue and a higher ROI in the long run.
Here are just a few examples of some incredible results we’ve helped our clients achieve over the past few years with our digital advertising campaigns:
- Furbo: With our digital advertising services, Furbo experienced a 76% return on ad spend (ROAS)
- York Saw and Knife: After investing in our advertising services, York Saw and Knife saw a 2118% Amazon ad revenue
- Market view Liquor: With the help of our digital advertising services, Market view Liquor experienced 67% ROAS increase.
Check out more of our case studies to learn more about how our digital advertising services have helped our clients drive amazing results.
We use data to inform our strategies
Our team uses data to develop personalized strategies for our clients. We create advertising campaigns that help you achieve and exceed your business goals by using data-driven marketing techniques.
When you partner with WebFX, you’ll also have access to our ROI-tracking software, RevenueCloudFX. With RevenueCloudFX, you can easily track and manage the success of your advertising campaigns, plus your other digital marketing strategies, all in one place.
From viewing the sources of leads and traffic to receiving in-depth reports and analysis, RevenueCloudFX makes it easy to drive more revenue for your business.
Drive more revenue with industry-leading digital advertising services from WebFX
If you’re ready to start boosting your sales and revenue with digital advertising, WebFX has got you covered.
Our award-winning team of over 500 digital advertising experts will create a personalized strategy that will suit your company’s needs and help you achieve your business goals. Our industry-leading digital advertising services help you reach high-value consumers so that you can drive more conversions and sales for your business.
Don’t let your competitors get ahead. Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how we can help grow your company.
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Related Resources
FAQs about digital advertising
Get answers to FAQs about digital advertising costs now:
What is digital advertising?
Digital advertising is a marketing strategy that involves launching advertisements through online channels to promote your brand, products, or services.
What do digital advertising pricing packages include?
Because digital advertising can be flexible in terms of the strategies and campaigns you choose to invest in, what your package includes can vary.
For example, digital advertising pricing packages can include numerous ad types for your choosing, including:
Your package will also tend to include several features that can help you optimize and manage your strategies to drive the best results for your company, no matter which ad types you decide to run.
You can expect your digital advertising package to include the following features:
- Optimized ad copy
- Ad landing pages
- Monthly ad spend paid to networks
- Ads on multiple platforms, such as Google Ads, social media, and other search engines
- Bid management
- Campaign tracking and reporting
- And more
If you decide to invest in a digital advertising package from an experience agency, like WebFX, you can expect to receive personalized strategies tailored specifically for your business.
Plus, an agency will help you continuously optimize and manage your campaigns to ensure they drive the best results for your company.
How can digital advertising benefit your business?
Now that you know more about the average pricing for digital advertising, let’s discuss how digital ads benefit your business.
Digital advertising helps you:
Boost your brand awareness
If you want to increase your brand awareness and recognition, investing in digital advertising is a must. Digital ads enable you to promote your brand, products, and services to billions of consumers online through search engines, social media, websites, and more!
With the right advertising strategy for your business, you can ensure your ads will appear at the top of search results and be displayed to the consumers who are already actively searching for your products and services.
That means you can help more consumers find your business online and boost your sales at the same time.
Reach more high-quality leads
Reaching the consumers who are most likely to purchase your products and services is the key to unlocking more conversions and revenue for your company. With digital advertising, it’s easy to reach more high-quality leads.
Digital ads have several targeting features that enable you to target specific groups of consumers based on their:
- Interests
- Demographics
- Hobbies
- Purchasing history
- And more!
That means you can ensure your ads will display for the consumers who are most likely to purchase an item or service, so that you can enjoy more conversions and sales as a result.
Create personalized marketing messages
Digital ads also enable you to create personalized marketing messages. Consumers are more likely to perform an action, such as making a purchase or downloading a guide, if your ad is relevant to them.
With the right digital advertising strategy for your business, you can create ads that resonate with specific types of consumers. You can create more personalized ads that enable you to:
- Target previous website visitors
- Reach consumers based on their location
- Target consumers who have previously searched for your products and services
- And more!
When you create advertisements that resonate with consumers, such as services in their current location that they previously searched for, you can create a more personalized experience.
With these eye-catching advertisements, it’s easy to grab consumers’ attention and create an ad that will encourage more clicks and web traffic.