9 SEO Tips for Agricultural Businesses

Discover how to maximize your SEO performance with these tips now:

If you’d like to speak with a specialist before reading on, call us at 888-601-5359. WebFX is home to a whole team of SEO strategists who can help implement a custom SEO campaign on your agricultural website.

9 ways to improve SEO for agriculture businesses

While agricultural companies are definitely unique, with 17,000 organic farms in the U.S., they can all benefit from these SEO tips:

1. Use title tags

Title tags are the text that’s shown in Google search results pages. It’s designed to be a concise description of what users can find on your page.

Title tags work best when you use a different one for every page — that way, search engines, AI tools, and users can easily look at your site and find what they want.

Title tags are best used when you have a short description of the page followed by some form of branding.

For example, the title tag of this page is “9 SEO Tips for Agricultural Businesses | WebFX,” which tells you what the page is about and who made it.

2. Start a blog

Writing regular blog posts is a great way to keep visitors coming back to your website. Post length should match the question each post answers. Thorough, in-depth posts give readers a better experience and give search engines and AI assistants more to quote.

Those kinds of posts take a lot more time, but they also help make you an authority in your industry so that your potential customers can trust you.

Blogs help establish a relationship with your potential customers, so you can engage them in the most effective ways possible.

3. Write strong content

You want to provide a good experience to the people who come to your website, and that means writing content that’s focused on your readers.

For example, if you use a lot of agricultural jargon, acronyms, and phrasing that everyone knows in the company, it might not be as common outside your business.

With that in mind, it’s best to keep your language clear, concise, and direct, so you can engage the largest possible audience. The easier it is for a visitor to understand what’s being said, the more likely the visitor will be to convert into a paying customer.

4. Optimize your pages for relevant keywords

Every page on your agri-business website should relate to a keyword or question that your site’s visitors use to research your industry.

When you pinpoint the keywords you want to use and then create content around those keywords, search engine users are more likely to click to your website, read the information, and even convert into paying customers.

On the flip side, using keywords too frequently in your text will make pages unreadable and provide a poor user experience.

With that in mind, you need to write for the reader — not the search engine. If you provide good, quality, and relevant information, the search engines will show your page more than if you stuff it full of keywords.

If you have done your keyword research right, you can also use that keyword list as initial targets for a pay-per-click (PPC) campaign for your agri-business.

5. Use videos and images

Images and videos provide a great reason for site visitors to stay on your site for longer periods of time, making them more likely to convert into customers.

You should use graphics and photos throughout your site to show visitors some visuals related to your business. You can use video to your advantage by starting a YouTube channel, posting videos, and embedding them in your website.

Videos and images also break up text so that it’s more digestible for your readers. While you want to go in-depth with your information, you don’t want to present readers with a wall of text.

Photos and videos give readers’ eyes some relief between chunks of text.

Videos and images in a well-designed, responsive website will serve to capture your visitors’ attention. Videos optimized and images compressed will load faster, helping your website load faster.

6. Use pay-per-click advertising

All agricultural businesses can utilize pay-per-click (PPC) services to gain better brand recognition and get more visits to their website.

Because PPC advertising is based on an auction system, you can set how much money you’d like to pay for a search engine user to click an ad you make.

Once that’s set, your ad will start to show up for the keywords that you want.

The best part about PPC is that you won’t pay a dime unless someone actually clicks your ad. So when your ad shows up and someone clicks to a competitor, you don’t lose any money.

This makes PPC advertising very budget-friendly, especially for newer agricultural businesses that have a limited budget.

7. Use social media

Social media should be part of any agriculture company’s online strategy. Facebook, X (formerly Twitter), Instagram, LinkedIn, and other social media platforms are all great ways to reach out to your customer base.

The key is to keep up with posting content to social media. If you fall behind,  you can appear boring, disconnected, or uninterested in your client base, which could wind up hurting your company’s reputation.

8. Set up your Google Business Profile

Google has a lot of opportunities for businesses to reach out to potential customers. Claiming a free Google Business Profile helps Google understand your business better and show it to more of its users.

Google’s guidelines ask you to make sure your address and/or service area is accurate and precise, and to choose the fewest categories that describe your core business.

Once your profile is set up, you’re well on your way to bringing in more site visitors.

9. Optimize for AI search answers

AI assistants like ChatGPT and Google AI Overviews now answer many of the questions agricultural buyers used to research supplier by supplier.

Laura Ness Owens, chief marketing officer at Bobcat, told Business Insider that many customers are “going right to the large-language-models” to find the right loader, “skipping much of that research stage.”

Start with the questions buyers ask about your products and parts.

Long, specific questions are where AI answers appear most: in WebFX’s study of 2.37M U.S. keywords, more than half of queries with 7+ words showed a Google AI Overview.

Replacement parts and equipment pages are a good first target, since parts are the top category European farmers buy online, according to McKinsey.

Reviews and third-party mentions shape those answers too. Owens says product reviews, earned media, and dealer reviews factor into the results AI tools give.

As part of its AI search optimization, CAT® dealer Thompson Tractor earned placements in the sources Google AI Overviews cited, built links around questions likely to surface in AI tools, and published seed content answering common AI questions.

It saw a 136% increase in visibility in Google AI Overviews.

To see whether the work is paying off, track what AI tools say about your business.

OmniSEO®, WebFX’s AI search visibility platform, tracks how your brand and up to five competitors appear in ChatGPT, Perplexity, and Google AI Overviews for the prompts your buyers use.

Use those results to decide which pages, reviews, or mentions to work on next.

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Agriculture

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WebFX is a digital marketing agency that specializes in SEO and has driven more than $10 billion in revenue for clients in the last 5 years. Our team knows how to get traffic to your agricultural website, earn mentions in AI answers, and turn visitors into customers. We don’t hand you data and options; we give you clear priorities based on what’s driving leads and revenue.

Do you want to grow your company? Contact us today to start laying out your SEO strategy! WebFX SEO services start at $2,900 / month.