Agri-businesses are vital to the food production of the world. Not only do they help supply the local, regional, national, and international community with food, but they also help one another continue business. Some agri-businesses are B2B, others are B2C — but both need websites that work for them.
And the best way to make your website work for you is to implement a search engine optimization (SEO) strategy.
If you'd like to speak with a specialist before reading on, you can contact us at 888-601-5359. WebFX is home to a whole team of SEO strategists who can help implement a custom SEO campaign on your agricultural website. Just contact us online to get started!
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8 ways to improve SEO for agriculture businesses
Regardless if your agricultural business’s site is simply for information and contains just a few web pages, or if it’s a major online presence, it’s important that your site follows the best practices of SEO. While agricultural companies are definitely unique, they can all benefit from some basic principles in SEO.
1. Use title tags
Title tags are the text that’s shown in Google search results pages. It’s designed to be a concise description of what users can find on your page. Title tags work best when you use a different one for every page — that way, search engines and users can easily look at your site and find what they want.
Title tags are best used when you have a short description of the page followed by some form of branding. For example, the title tag of this page is “8 SEO Tips for Agricultural Businesses | WebFX,” which tells you what the page is about and who made it.
2. Start a blog
Writing regular blog posts is a great way to keep visitors coming back to your website. Posts don’t need to be too long — a 600 words is usually a decent length — but you can achieve better search engine rankings and give your readers a better experience with thorough, in-depth blog posts.
Those kinds of posts take a lot more time, but they also help make you an authority in your industry so that your potential customers can trust you. Blogs help establish a relationship with your potential customers so you can engage them in the most effective ways possible.
3. Write strong content
You want to provide a good experience to the people who come to your website, and that means writing content that’s focused on your readers. For example, if you use a lot of agricultural jargon, acronyms, and phrasing that everyone knows in the company, it might not be as common outside your business.
With that in mind, it’s best to keep your language clear, concise, and direct so you can engage the largest possible audience. The easier it is for a visitor to understand what’s being said, the more likely the visitor will be to convert into a paying customer.
4. Optimize your pages for relevant keywords
Every page on your agri-business website should relate to a keyword that your site’s visitors use to research your industry. When you pinpoint the keywords you want to use and then create content around those keywords, search engine users are more likely to click to your website, read the information, and even convert into paying customers.
On the flip side, using keywords too frequently in your text will make pages unreadable and provide a poor user experience. With that in mind, you need to write for the reader — not the search engine. If you provide good, quality, and relevant information, the search engines will show your page more than if you stuff it full of keywords.
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5. Use videos and images
Images and videos provide a great reason for site visitors to stay on your site for longer periods of time, making them more likely to convert into customers. You should use graphics and photos throughout your site to show visitors some visuals related to your business. You can use video to your advantage by starting a YouTube channel, posting videos, and embedding them in your website.
Videos and images also break up text so that it’s more digestible for your readers. While you want to go in-depth with your information, you don’t want to present readers with a wall of text. Photos and videos give readers’ eyes some relief between chunks of text.
6. Use pay-per-click advertising
All agricultural businesses can utilize pay-per-click advertising (PPC) to gain better brand recognition and get more visits to their website. Because PPC advertising is based on an auction system, you can set how much money you’d like to pay for a search engine user to click an ad you make. Once that’s set, your ad will start to show up for the keywords that you want.
The best part about PPC is that you won’t pay a dime unless someone actually clicks your ad. So when your ad shows up and someone clicks to a competitor, you don’t lose any money. This makes PPC advertising very budget-friendly, especially for newer agricultural businesses that have a limited budget.
7. Use social media
Social media should be part of any agriculture company’s online strategy. Facebook, Twitter, Instagram, LinkedIn, and other social media platforms are all great ways to reach out to your customer base.
The key is to keep up with posting content to social media. If you fall behind, you can appear boring, disconnected, or uninterested in your client base, which could wind up hurting your company’s reputation.
8. Set up Google accounts
Google has a lot of opportunities for businesses to reach out to potential customers. Signing up for Google My Business, Google Plus, and other services helps Google understand your business better and show it to more of its users. While it may seem like a lot at first, once you have your Google accounts set up, you’re well on your way to bringing in more site visitors.
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WebFX knows agriculture and SEO
WebFX is a full-service Internet marketing firm that specializes in SEO. We have some of the brightest and most talented minds in the industry that know how to get traffic to your agricultural website and make visitors convert into customers. With our expertise backing you up, you’re sure to grow your business to new heights of success!
Want to speak with an expert? Call us at 888-601-5359