Does your medical equipment company want to reach more qualified leads and earn more revenue? Pay-per-click (PPC) advertising can help!
On this page, we’ll take a look at five benefits of PPC for medical equipment companies and three PPC tips you can start using today.
Let’s get started!
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PPC, or pay-per-click, is an advertising model that allows marketers to bid for placement in search engine results for specific keywords. If your bid is among the highest, your ad will appear above organic listings in search results for the keyword or phrase you selected to trigger your ad.
For example, if you bid on the term “medical equipment,” and it is one of the top bids, your ad will appear in the top spot in Google results.
Google AdWords is the most popular PPC platform today, but you can also run ads in other search engines like Bing.
Now that you understand what PPC is, let’s take a look at five benefits of PPC for medical equipment companies.
One of the main benefits of PPC is that you only pay when people click your ads.
With traditional advertising, there’s no way to ensure that your audience engages with your ads. However, PPC targets people who are already searching for your products online, and only costs you when one of them clicks through to visit your site. This means you avoid wasting money trying to reach people aren’t interested in becoming customers.
Cost-per-click (CPC) varies based on your industry, but PPC is generally an affordable way to market your business online.
PPC also allows you to set a max budget, so you’re able to easily control costs. You can even put a cap on your daily spending to avoid spending more than what you intended.
It’s important to note that if you’re targeting a highly competitive keyword, you may have to expand your budget to see results. Fortunately, you can change your budget at any time to get the most out of your paid advertising campaigns.
PPC offers a number of advanced targeting options, so your medical equipment company can reach your target audience at the right time with custom ads.
For example, you can target searchers based on location, demographics, and even the type of device they are using.
This highly-targeted approach allows you to deliver messages to customers who are most likely to convert at times that are most convenient for them.
Unlike SEO, which can take weeks before you see results, PPC can start driving relevant, qualified traffic to your site the minute you launch a campaign.
If you want to quickly increase site visits, leads, and revenue, PPC is a great option. And you can use these paid campaigns to establish your medical equipment company in search results while you wait to achieve organic listings.
Bill Craig WebFX President
Finally, PPC data is extremely valuable, and you can use it to optimize your campaigns on other marketing channels.
For instance, if you want to see if a set of keywords convert well, you can test the waters with a PPC campaign. If you get good results, you can easily use those keywords in your SEO campaigns. This way, you avoid spending time and money on keywords that don’t convert well for your business.
Ready to launch a PPC campaign for your medical equipment company? Let’s take a look at three PPC tips you can start using today.
Before creating a PPC campaign, you’ll need to do some keyword research to determine the terms that will most likely result in clicks and conversions.
Generally, PPC keyword research follows these steps:
It’s important to note that bidding on competitor’s brand names is usually expensive, so you’ll need to make sure you have a comfortable budget if you want to try that strategy.
While your keyword research may look a bit different, these general steps can help you get started with choosing keywords for your PPC campaigns.
Google AdWords gives users access to dozens of ad extensions that can expand your ads with additional information.
For example, extensions can include call buttons, location information, additional text, and more.
Adding extensions to your ads is a great way to increase click-through rates and help more people learn about your medical equipment company.
Finally, you’ll need to continually monitor your PPC campaigns if you want to get the most from your investment.
With Google AdWords, you can easily set up conversion tracking to quantify how your ads correspond to customer activity like website purchases, phone calls, downloads, newsletter signups, and more. And you can use Google Analytics to determine the number of new leads and conversions that come from paid channels.
Then, you can use your findings to optimize your campaigns, reach more customers, and earn more revenue.
In addition to our traditional PPC services, we also offer remarketing, mobile PPC, and social PPC to help you get the most out of your paid ad strategy.
Want to learn more about launching a custom PPC campaign for your medical equipment company?
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