In a competitive medical niche like orthopedic, one of the first steps to ensuring the growth and success of your practice is to simply be visible where your potential patients are looking. And in today’s Internet-driven world, that means being visible online.
An Internet marketing campaign ensures that your target audience is able to find you online, along with many other benefits. It can put you steps above your competition by providing your patients with beneficial content, images of your practice, and great customer service.
Call 888-601-5359 to speak with a strategist about digital marketing services from WebFX, or keep reading to learn more about how you can use online channels to reach more patients.
If you’re new to Internet marketing, you may be wondering why starting an online campaign is so important. The answer is simple – it allows your target patients to find you online and learn more about your practice before they commit to your services.
The keyword “orthopedics” gets anywhere from 30,000 to 71,000 searches per month in Google, which means that thousands people are looking for information related to your services every month.
There are many effective strategies for attracting valuable traffic to your website and helping patients find your practice.
Here are a few of the best that you can’t afford to ignore:
Bill Craig WebFX President
SEO, or search engine optimization, is the most important Internet marketing strategy to any practice. That’s because it increases your online visibility by improving your rankings in search engine results for searches related to your services.
The first page of Google results earns 91.5% of website traffic, and any page after the third earns less than 1%. So if you want your orthopedic practice to be found online, it’s crucial that your website is on the first page of search results.
One of the biggest aspects of SEO is optimizing your content to use keywords that are most important to your industry. For example, it’s a good idea to add keywords like “ruptured disk,” “rheumatoid arthritis,” or “torn ligament,” if these are issues you commonly treat. When potential patients search those keywords, they’ll be able to find your site and learn about your practice.
After you’ve taken care of on-page optimization, off-page SEO involves earning links from other reputable websites.
Links from successful, authoritative websites act as votes of confidence for your website, since they are essentially referring their visitors to your website. Google sees this as a sign that your site offers quality, helpful information, and will rank your pages higher in their results.
Web design is another important aspect of Internet marketing because it encourages people to stay on your site once they find it in search results. Your site should be unique, organized, and easy to navigate.
All too often, website visitors become frustrated when they can’t find what they’re looking for, and bounce to another website to get the same information. In order to prevent this from happening (and losing potential patients), you should include an organized navigation bar at the top of each page.
For an orthopedic practice, some of your navigation bar tabs could include, “about us,” “locations,” and “patient testimonials.”
You should also use interactive elements on your website that entice visitors to stay and learn more about you and the care you provide. Videos of patients talking about their experience at your practice or a slide show of office photos are both great strategies for keeping potential patients on your website.
A social media presence is crucial to a successful Internet marketing strategy for your orthopedic practice.
Social media allows you to connect with current and potential patients, and it also gives you a chance to provide valuable tips, and a look at your practice’s office and staff.
Facebook and Twitter are both great channels for sharing photos of your practice to give potential patients a closer look at who they are committing to.
You can also provide helpful information and tips on social media that are easy for friends and followers to share with their connections.
PPC, or pay-per-click, is an advertising model that allows you to promote your orthopedic practice on search engines like Google and Bing. You can place ads in search results for specific keywords and phrases (like “orthopedic doctor [your city]”), which allows you to reach users who are actively searching for your services.
PPC ads work on a bidding system in which you choose how much you’ll pay your advertising platform every time an ad is clicked. The biggest benefit of working with PPC ads is that you only pay when someone clicks on the ad (and visits your site), meaning you’ll never pay to show your ad to users who aren’t interested in learning about your practice.
Today, an Internet marketing campaign is the best way to reach the people who are in need of your services – and if you’re ready to create one, our team can help.
At WebFX, we have the expertise and resources to create a custom strategy for your orthopedic practice, and we’ll work with you to get the best possible results.
Contact us today to get more information about how WebFX can help you market your practice!